Marketing for hospitality and tourism:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Pearson
2010
|
| Ausgabe: | 5. ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | XXIII, 683 S. Ill., graph. Darst. 26 cm |
| ISBN: | 0132453134 9780132453134 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035768726 | ||
| 003 | DE-604 | ||
| 005 | 20100129 | ||
| 007 | t | ||
| 008 | 091013s2010 ad|| |||| 00||| eng d | ||
| 020 | |a 0132453134 |9 0-13-245313-4 | ||
| 020 | |a 9780132453134 |9 978-0-13-245313-4 | ||
| 035 | |a (OCoLC)421768765 | ||
| 035 | |a (DE-599)GBV604065396 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 |a DE-Eb1 |a DE-M347 |a DE-92 |a DE-859 | ||
| 050 | 0 | |a TX911.3.M3 | |
| 082 | 0 | |a 647.940688 | |
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Marketing for hospitality and tourism |c Philip Kotler ; John T. Bowen ; James C. Makens |
| 250 | |a 5. ed., internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Pearson |c 2010 | |
| 300 | |a XXIII, 683 S. |b Ill., graph. Darst. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | |a Hospitality industry / Marketing | |
| 650 | 0 | |a Tourism / Marketing | |
| 650 | 4 | |a Marketing - Gastgewerbe | |
| 650 | 4 | |a Tourismus - Marketing | |
| 650 | 4 | |a Hospitality industry |x Marketing | |
| 650 | 4 | |a Hospitality industry |x Marketing |v Case studies | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 4 | |a Tourism |x Marketing |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gastgewerbe |0 (DE-588)4259231-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tourismus |0 (DE-588)4018406-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Tourismus |0 (DE-588)4018406-7 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Gastgewerbe |0 (DE-588)4259231-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Bowen, John T. |d 1948- |e Verfasser |0 (DE-588)129457795 |4 aut | |
| 700 | 1 | |a Makens, James C. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018628467 | ||
Datensatz im Suchindex
| _version_ | 1804140697152913408 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. |
| author_GND | (DE-588)121409600 (DE-588)129457795 |
| author_facet | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk j t b jt jtb j c m jc jcm |
| building | Verbundindex |
| bvnumber | BV035768726 |
| callnumber-first | T - Technology |
| callnumber-label | TX911 |
| callnumber-raw | TX911.3.M3 |
| callnumber-search | TX911.3.M3 |
| callnumber-sort | TX 3911.3 M3 |
| callnumber-subject | TX - Home Economics |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)421768765 (DE-599)GBV604065396 |
| dewey-full | 647.940688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.940688 |
| dewey-search | 647.940688 |
| dewey-sort | 3647.940688 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| edition | 5. ed., internat. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV035768726 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:04:06Z |
| institution | BVB |
| isbn | 0132453134 9780132453134 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018628467 |
| oclc_num | 421768765 |
| open_access_boolean | |
| owner | DE-634 DE-Eb1 DE-M347 DE-92 DE-859 |
| owner_facet | DE-634 DE-Eb1 DE-M347 DE-92 DE-859 |
| physical | XXIII, 683 S. Ill., graph. Darst. 26 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Pearson |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens 5. ed., internat. ed. Boston [u.a.] Pearson 2010 XXIII, 683 S. Ill., graph. Darst. 26 cm txt rdacontent n rdamedia nc rdacarrier Hospitality industry / Marketing Tourism / Marketing Marketing - Gastgewerbe Tourismus - Marketing Hospitality industry Marketing Hospitality industry Marketing Case studies Tourism Marketing Tourism Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Gastgewerbe (DE-588)4259231-8 s Bowen, John T. 1948- Verfasser (DE-588)129457795 aut Makens, James C. Verfasser aut |
| spellingShingle | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. Marketing for hospitality and tourism Hospitality industry / Marketing Tourism / Marketing Marketing - Gastgewerbe Tourismus - Marketing Hospitality industry Marketing Hospitality industry Marketing Case studies Tourism Marketing Tourism Marketing Case studies Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4259231-8 (DE-588)4018406-7 (DE-588)4522595-3 |
| title | Marketing for hospitality and tourism |
| title_auth | Marketing for hospitality and tourism |
| title_exact_search | Marketing for hospitality and tourism |
| title_full | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_fullStr | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_full_unstemmed | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_short | Marketing for hospitality and tourism |
| title_sort | marketing for hospitality and tourism |
| topic | Hospitality industry / Marketing Tourism / Marketing Marketing - Gastgewerbe Tourismus - Marketing Hospitality industry Marketing Hospitality industry Marketing Case studies Tourism Marketing Tourism Marketing Case studies Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Hospitality industry / Marketing Tourism / Marketing Marketing - Gastgewerbe Tourismus - Marketing Hospitality industry Marketing Hospitality industry Marketing Case studies Tourism Marketing Tourism Marketing Case studies Marketing Gastgewerbe Tourismus Fallstudiensammlung |
| work_keys_str_mv | AT kotlerphilip marketingforhospitalityandtourism AT bowenjohnt marketingforhospitalityandtourism AT makensjamesc marketingforhospitalityandtourism |