Holdings: Business-to-business brand management

Business-to-business brand management: theory, research and executive case study exercises

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Bibliographic Details
Other Authors:	Glynn, Mark S. (Editor)
Format:	Book
Language:	English
Published:	Bingley [u.a.] Emerald Jai 2009
Edition:	1. ed.
Series:	Advances in business marketing and purchasing 15
Subjects:	Markenpolitik Business-to-Business-Marketing Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	XI, 489 S. graph. Darst.
ISBN:	9781848556706

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MARC


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Record in the Search Index

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adam_text	CONTENTS LIST OF CONTRIBUTORS vii EDITORIAL REVIEW BOARD ix EDITORS BIOGRAPHICAL SKETCHES xi EFFECTIVE BUSINESS-TO-BUSINESS BRAND STRATEGIES: INTRODUCTION TO BUSINESS-TO- BUSINESS BRAND MANAGEMENT Mark S. Glynn and Arch G. Woodside 1 BUILDING A STRONG BUSINESS-TO-BUSINESS BRAND Kevin Lane Keller U MANUFACTURER BRAND BENEFITS: MIXED METHODS SCALING Mark S. Glynn 33 BUILDING BRAND EQUITY BETWEEN MANUFACTURERS AND RETAILERS Quart Tran and Carmen Cox 115 MANAGING BUSINESS-TO-BUSINESS SERVICE BRANDS Donna F. Davis, Susan L. Golicie and Adam Marquardt 195 vi CONTENTS BRAND MEANING AND IMPACT IN SUBCONTRACTOR CONTEXTS Anna Blombäck 223 BRAND IMAGE, CORPORATE REPUTATION, AND CUSTOMER VALUE Anca E. Cretu and Roderick J. Brodie 263 ENACTED INTERNAL BRANDING: THEORY, PRACTICE, AND AN EXPERIENTIAL LEARNING CASE STUDY OF AN AUSTRIAN B2B COMPANY Sylvia von Wallpach and Arch G. Woodside 389 PRICING THEORY AND PRACTICE IN MANAGING BUSINESS-TO-BUSINESS BRANDS Gerald E. Smith and Arch G. Woodside 429 SUBJECT INDEX 487
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indexdate	2024-07-09T22:04:04Z
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isbn	9781848556706
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physical	XI, 489 S. graph. Darst.
publishDate	2009
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series	Advances in business marketing and purchasing
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spelling	Business-to-business brand management theory, research and executive case study exercises ed. by Mark S. Glynn ... 1. ed. Bingley [u.a.] Emerald Jai 2009 XI, 489 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in business marketing and purchasing 15 Markenpolitik (DE-588)4144679-3 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Markenpolitik (DE-588)4144679-3 s DE-188 Glynn, Mark S. (DE-588)138648743 edt Advances in business marketing and purchasing 15 (DE-604)BV006155142 15 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018627786&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Business-to-business brand management theory, research and executive case study exercises Advances in business marketing and purchasing Markenpolitik (DE-588)4144679-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4631075-7 (DE-588)4143413-4
title	Business-to-business brand management theory, research and executive case study exercises
title_auth	Business-to-business brand management theory, research and executive case study exercises
title_exact_search	Business-to-business brand management theory, research and executive case study exercises
title_full	Business-to-business brand management theory, research and executive case study exercises ed. by Mark S. Glynn ...
title_fullStr	Business-to-business brand management theory, research and executive case study exercises ed. by Mark S. Glynn ...
title_full_unstemmed	Business-to-business brand management theory, research and executive case study exercises ed. by Mark S. Glynn ...
title_short	Business-to-business brand management
title_sort	business to business brand management theory research and executive case study exercises
title_sub	theory, research and executive case study exercises
topic	Markenpolitik (DE-588)4144679-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd
topic_facet	Markenpolitik Business-to-Business-Marketing Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018627786&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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