Business-to-business brand management: theory, research and executive case study exercises
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley [u.a.]
Emerald Jai
2009
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Advances in business marketing and purchasing
15 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 489 S. graph. Darst. |
| ISBN: | 9781848556706 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 035 | |a (OCoLC)552539348 | ||
| 035 | |a (DE-599)BVBBV035768034 | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Business-to-business brand management |b theory, research and executive case study exercises |c ed. by Mark S. Glynn ... |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Bingley [u.a.] |b Emerald Jai |c 2009 | |
| 300 | |a XI, 489 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Advances in business marketing and purchasing |v 15 | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Glynn, Mark S. |0 (DE-588)138648743 |4 edt | |
| 830 | 0 | |a Advances in business marketing and purchasing |v 15 |w (DE-604)BV006155142 |9 15 | |
| 856 | 4 | 2 | |m Digitalisierung UB Augsburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018627786&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018627786 | ||
Datensatz im Suchindex
| _version_ | 1804140696054005760 |
|---|---|
| adam_text | CONTENTS
LIST OF CONTRIBUTORS
vii
EDITORIAL REVIEW BOARD
ix
EDITORS BIOGRAPHICAL SKETCHES
xi
EFFECTIVE BUSINESS-TO-BUSINESS BRAND
STRATEGIES: INTRODUCTION TO BUSINESS-TO-
BUSINESS BRAND MANAGEMENT
Mark S. Glynn and Arch G. Woodside
1
BUILDING A STRONG BUSINESS-TO-BUSINESS
BRAND
Kevin Lane Keller
U
MANUFACTURER BRAND BENEFITS: MIXED
METHODS SCALING
Mark S. Glynn
33
BUILDING BRAND EQUITY BETWEEN
MANUFACTURERS AND RETAILERS
Quart
Tran
and Carmen Cox
115
MANAGING BUSINESS-TO-BUSINESS SERVICE
BRANDS
Donna F. Davis, Susan L.
Golicie
and Adam Marquardt
195
vi
CONTENTS
BRAND MEANING AND IMPACT
IN SUBCONTRACTOR CONTEXTS
Anna
Blombäck 223
BRAND IMAGE, CORPORATE REPUTATION, AND
CUSTOMER VALUE
Anca E.
Cretu
and Roderick
J. Brodie
263
ENACTED INTERNAL BRANDING: THEORY,
PRACTICE, AND AN EXPERIENTIAL LEARNING
CASE STUDY OF AN AUSTRIAN B2B COMPANY
Sylvia
von
Wallpach and Arch G. Woodside
389
PRICING THEORY AND PRACTICE IN MANAGING
BUSINESS-TO-BUSINESS BRANDS
Gerald E. Smith and Arch G. Woodside
429
SUBJECT INDEX
487
|
| any_adam_object | 1 |
| author2 | Glynn, Mark S. |
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| author_GND | (DE-588)138648743 |
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| building | Verbundindex |
| bvnumber | BV035768034 |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| isbn | 9781848556706 |
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| series | Advances in business marketing and purchasing |
| series2 | Advances in business marketing and purchasing |
| spelling | Business-to-business brand management theory, research and executive case study exercises ed. by Mark S. Glynn ... 1. ed. Bingley [u.a.] Emerald Jai 2009 XI, 489 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in business marketing and purchasing 15 Markenpolitik (DE-588)4144679-3 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Markenpolitik (DE-588)4144679-3 s DE-188 Glynn, Mark S. (DE-588)138648743 edt Advances in business marketing and purchasing 15 (DE-604)BV006155142 15 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018627786&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4144679-3 (DE-588)4631075-7 (DE-588)4143413-4 |
| title | Business-to-business brand management theory, research and executive case study exercises |
| title_auth | Business-to-business brand management theory, research and executive case study exercises |
| title_exact_search | Business-to-business brand management theory, research and executive case study exercises |
| title_full | Business-to-business brand management theory, research and executive case study exercises ed. by Mark S. Glynn ... |
| title_fullStr | Business-to-business brand management theory, research and executive case study exercises ed. by Mark S. Glynn ... |
| title_full_unstemmed | Business-to-business brand management theory, research and executive case study exercises ed. by Mark S. Glynn ... |
| title_short | Business-to-business brand management |
| title_sort | business to business brand management theory research and executive case study exercises |
| title_sub | theory, research and executive case study exercises |
| topic | Markenpolitik (DE-588)4144679-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Markenpolitik Business-to-Business-Marketing Aufsatzsammlung |
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