Glynn, M. S. (2009). Business-to-business brand management: Theory, research and executive case study exercises (1. ed.). Emerald Jai.
Chicago Style (17th ed.) CitationGlynn, Mark S. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. 1. ed. Bingley [u.a.]: Emerald Jai, 2009.
MLA (9th ed.) CitationGlynn, Mark S. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. 1. ed. Emerald Jai, 2009.
Warning: These citations may not always be 100% accurate.