The handbook of global user research:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier [u.a.]
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXVI, 294 S. Ill., graph. Darst. |
| ISBN: | 9780123748522 |
Internformat
MARC
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| 245 | 1 | 0 | |a The handbook of global user research |c ed. by Robert M. Schumacher |
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier [u.a.] |c 2010 | |
| 300 | |a XXXVI, 294 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Psychologie | |
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| 650 | 4 | |a Industrial design |x Psychological aspects |v Handbooks, manuals, etc | |
| 650 | 4 | |a User interfaces (Computer systems) |x Research |v Handbooks, manuals, etc | |
| 650 | 4 | |a Project management |v Handbooks, manuals, etc | |
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Datensatz im Suchindex
| _version_ | 1804140693892890624 |
|---|---|
| adam_text | Contents
Preface
................................. xi
Acknowledgments
............................xiii
Author Bios
...............................xv
CHAPTER
1
Foundations and definition
....................1
1.1
Globalization, localization, and user research
..........2
1.2
Origins of user research
......................3
.3
What is user research?
.......................
б
.4
Some terminology and context
..................8
.5
Dynamic nature of user research
................10
.6
User research and other disciplines
...............11
.7
Models of global user research
.................16
.8
What is this book about?
....................17
CHAPTER
2
Project management
...................... 21
2.1
Introduction
............................ 21
2.2
Engaging stakeholders in research activities
.......... 21
2.3
Planning international studies
.................. 24
2.4
Finding quality in-country resources
.............. 33
2.5
Managing an international project team
............ 38
2.6
Key takeaways
........................... 50
CHAPTER
3
Preparation
.......................... 53
3.1
Introduction
........................... 53
3.2
Understanding research objectives and target user groups
. . 54
3.3
Reviewing the stimuli
...................... 57
3.4
Creating the test plan
...................... 60
3.5
Recruiting
............................. 62
3.6
Developing the moderator s guide
............... 66
3.7
Localizing the moderator s guide
................ 69
3.8
Sharing materials with local teams
............... 71
3.9
Briefing with local teams
.................... 72
3.10
Local pilot testing
........................ 73
3.11
Key takeaways
.......................... 74
CHAPTER
4
Fieldwork
........................... 77
4.1
Introduction
............................77
4.2
Planning and logistics for a global study
............78
4.3
Preparing test materials for a global study
...........86
VII
viii
Contents
4.4
Assembling and training the team
................95
4.5
Conducting the fieldwork
................... 104
4.6
Analyzing data and reporting results
............. 108
4.7
Key takeaways
.......................... 113
CHAPTER
5
Analysis and reporting
..................... 115
5.1
Introduction
........................... 115
5.2
Planning analyses for global projects
............. 115
5.3
Collaborating and sharing analyses from each locale
.... 122
5.4
Reporting and presenting results
............... 127
5.5
Key takeaways
.......................... 142
CHAPTER
б
Global user research methods
................. 145
6.1
Introduction
........................... 145
6.2
Ethnographic studies
...................... 147
6.3
Focus groups
.......................... 152
6.4
Eye tracking
........................... 157
6.5
Unmoderated remote usability testing
............ 162
6.6
Web analytics
.......................... 179
6.7
Online surveys
......................... 190
6.8
Personas
............................. 195
CHAPTER
7
User research throughout the world
.............. 203
7.1
Introduction
.......................... 203
7.2
Australia
............................ 205
7.3
Brazil
.............................. 207
7.4
China
.............................. 208
7.5
Denmark
............................ 210
7.6
Finland
............................. 211
7.7
France
.............................. 213
7.8
Germany
............................ 214
7.9
India
.............................. 216
7.10
Italy
............................... 218
7.11
Japan
.............................. 220
7.12
Korea
.............................. 223
7.13
Malaysia
............................ 224
7.14
The Netherlands
........................ 226
7.15
New Zealand
.......................... 227
7.16
Russia
.............................. 228
7.17
Spain
.............................. 231
7.18
Switzerland
........................... 233
7.19
Turkey
............................. 235
Contents ix
7.20 United
Arab
Emirates..................... 236
7.21 United Kingdom........................ 238
7.22 United States.......................... 240
CHAPTER
8
The role of professional organizations in user research
..... 245
8.1
Introduction
........................... 245
8.2
Making the most out of a professional network
....... 246
8.3
The local chapters of professional organizations
....... 247
8.4
Professional organizations in a global market
........ 247
8.5
Organizations and research
.................. 249
8.6
World Usability Day as an example
.............. 250
8.7
Directory of organizations
................... 251
8.8
Keytakeaways
.......................... 255
CHAPTER
9
The impact of culture on user research
............. 257
9.1
Introduction: How culture impacts user research
...... 257
9.2
The implications of context to user research
......... 258
9.3
The impact of the development process on cross-cultural
user research
........................... 258
9.4
A model for understanding the impact of culture on user
research
............................. 260
9.5
The impact on user research of the cultural differences
between moderators
...................... 262
9.6
The culture of nations and organizations and its
implications on user research
................. 265
9.7
Cognitive differences between East and West and their
relationship to user research
.................. 272
9.8
Keytakeaways
.......................... 276
CHAPTER
10
Closing thoughts
........................ 279
Index
......................................... 285
Global user research is constantly changing. Stay connected
-
vist
www
.globaluserresearch.com for up-to-date information.
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| spelling | The handbook of global user research ed. by Robert M. Schumacher Amsterdam [u.a.] Elsevier [u.a.] 2010 XXXVI, 294 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Psychologie Industrial design Research Handbooks, manuals, etc Industrial design Psychological aspects Handbooks, manuals, etc User interfaces (Computer systems) Research Handbooks, manuals, etc Project management Handbooks, manuals, etc Benutzer (DE-588)4138534-2 gnd rswk-swf Softwarewerkzeug (DE-588)4116526-3 gnd rswk-swf Verhalten (DE-588)4062860-7 gnd rswk-swf Gestaltung (DE-588)4157139-3 gnd rswk-swf Softwarewerkzeug (DE-588)4116526-3 s Gestaltung (DE-588)4157139-3 s Benutzer (DE-588)4138534-2 s Verhalten (DE-588)4062860-7 s b DE-604 Schumacher, Robert M. Sonstige oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018626412&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The handbook of global user research Psychologie Industrial design Research Handbooks, manuals, etc Industrial design Psychological aspects Handbooks, manuals, etc User interfaces (Computer systems) Research Handbooks, manuals, etc Project management Handbooks, manuals, etc Benutzer (DE-588)4138534-2 gnd Softwarewerkzeug (DE-588)4116526-3 gnd Verhalten (DE-588)4062860-7 gnd Gestaltung (DE-588)4157139-3 gnd |
| subject_GND | (DE-588)4138534-2 (DE-588)4116526-3 (DE-588)4062860-7 (DE-588)4157139-3 |
| title | The handbook of global user research |
| title_auth | The handbook of global user research |
| title_exact_search | The handbook of global user research |
| title_full | The handbook of global user research ed. by Robert M. Schumacher |
| title_fullStr | The handbook of global user research ed. by Robert M. Schumacher |
| title_full_unstemmed | The handbook of global user research ed. by Robert M. Schumacher |
| title_short | The handbook of global user research |
| title_sort | the handbook of global user research |
| topic | Psychologie Industrial design Research Handbooks, manuals, etc Industrial design Psychological aspects Handbooks, manuals, etc User interfaces (Computer systems) Research Handbooks, manuals, etc Project management Handbooks, manuals, etc Benutzer (DE-588)4138534-2 gnd Softwarewerkzeug (DE-588)4116526-3 gnd Verhalten (DE-588)4062860-7 gnd Gestaltung (DE-588)4157139-3 gnd |
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