Marketing the populist politician: the demotic democrat
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 232 S. |
| ISBN: | 9780230522275 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804140689021206528 |
|---|---|
| adam_text | A/528509 MARKETING THE POPULIST POLITICIAN THE DEMOTIC DEMOCRAT ROBERT
BUSBY LECTURER IN POLITICS LIVERPOOL HOPE UNIVERSITY, UK M A CM I I IAN
CONTENTS ACKNOWLEDGEMENTS IX INTRODUCTION 1 1 LEADERSHIP AND
ORDINARINESS 9 POLITICAL MARKETING AND LEADERSHIP: THE ISSUES 13
LEADERSHIP AND POLITICAL PARTIES 17 LEADERSHIP, MARKETING AND THE MEDIA
33 CONCLUSION 37 2 CLOTH COATS AND CAMELOT 40 NIXON: ORDINARY AND
EXCEPTIONAL 41 JOHN F. KENNEDY 54 CONCLUSION 61 3 THATCHER AND MAJOR:
MARKETING A CONSERVATIVE IDENTITY 64 ELITE OR ORDINARY: A CONSERVATIVE
DILEMMA 66 MARGARET THATCHER 69 JOHN MAJOR 77 CONCLUSION 85 4
CONFRONTING AN ELITE IDENTITY 88 RONALD REAGAN 90 GEORGE BUSH SR 96 BILL
CLINTON 105 CONCLUSION 108 5 NEW LABOUR AND TONY BLAIR 113 THE CONTEXT
114 TONY BLAIR 117 WILLIAM HAGUE 130 ORDINARY WOMEN AND ORDINARY
CHILDREN 134 CONCLUSION 137 6 BUSH, NASCAR DADS AND WAL-MART MOMS 140
TARGET AUDIENCES 142 GEORGE BUSH JR: A REGULAR GUY 147 DEMOCRATS: TOWING
THE LINE 151 VII VIII CONTENTS 2008: A POPULIST PITCH 159 CONCLUSION 165
7 CAMERON AND BROWN 168 THE CONSERVATIVES: STILL OUT OF TOUCH? 169
CAMERON: BECOMING AN ORDINARY PERSON 173 PROJECT GORDON: MARKETING A
PRIME MINISTER 191 CONCLUSION 196 CONCLUSION 199 NOTES 208 INDEX 224
|
| any_adam_object | 1 |
| author | Busby, Robert |
| author_facet | Busby, Robert |
| author_role | aut |
| author_sort | Busby, Robert |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV035763646 |
| callnumber-first | J - Political Science |
| callnumber-label | JA85 |
| callnumber-raw | JA85.2.G7 |
| callnumber-search | JA85.2.G7 |
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| callnumber-subject | JA - Political Science |
| classification_rvk | AP 14150 MF 1000 |
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| dewey-ones | 324 - The political process |
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| dewey-search | 324.7/30941 |
| dewey-sort | 3324.7 530941 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Allgemeines Politologie |
| edition | 1. publ. |
| format | Book |
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| spelling | Busby, Robert Verfasser aut Marketing the populist politician the demotic democrat Robert Busby 1. publ. New York Palgrave Macmillan 2009 IX, 232 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Communication in politics - Great Britain Communication in politics - United States Marketing - Political aspects - Great Britain Marketing - Political aspects - United States Politik Marketing Political aspects Great Britain Marketing Political aspects United States Communication in politics Great Britain Communication in politics United States Marketing (DE-588)4037589-4 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Politiker (DE-588)4046517-2 gnd rswk-swf Großbritannien USA Großbritannien (DE-588)4022153-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Politiker (DE-588)4046517-2 s Image (DE-588)4026574-2 s Marketing (DE-588)4037589-4 s Politische Kommunikation (DE-588)4134262-8 s DE-604 Großbritannien (DE-588)4022153-2 g GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018623477&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Busby, Robert Marketing the populist politician the demotic democrat Communication in politics - Great Britain Communication in politics - United States Marketing - Political aspects - Great Britain Marketing - Political aspects - United States Politik Marketing Political aspects Great Britain Marketing Political aspects United States Communication in politics Great Britain Communication in politics United States Marketing (DE-588)4037589-4 gnd Politische Kommunikation (DE-588)4134262-8 gnd Image (DE-588)4026574-2 gnd Politiker (DE-588)4046517-2 gnd |
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| title | Marketing the populist politician the demotic democrat |
| title_auth | Marketing the populist politician the demotic democrat |
| title_exact_search | Marketing the populist politician the demotic democrat |
| title_full | Marketing the populist politician the demotic democrat Robert Busby |
| title_fullStr | Marketing the populist politician the demotic democrat Robert Busby |
| title_full_unstemmed | Marketing the populist politician the demotic democrat Robert Busby |
| title_short | Marketing the populist politician |
| title_sort | marketing the populist politician the demotic democrat |
| title_sub | the demotic democrat |
| topic | Communication in politics - Great Britain Communication in politics - United States Marketing - Political aspects - Great Britain Marketing - Political aspects - United States Politik Marketing Political aspects Great Britain Marketing Political aspects United States Communication in politics Great Britain Communication in politics United States Marketing (DE-588)4037589-4 gnd Politische Kommunikation (DE-588)4134262-8 gnd Image (DE-588)4026574-2 gnd Politiker (DE-588)4046517-2 gnd |
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