Advertising and promotion: an integrated marketing communications perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill Irwin
2009
|
| Ausgabe: | 8. ed., international student ed. |
| Schriftenreihe: | McGraw-Hill international edition
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 838 S. überw. Ill., graph. Darst. |
| ISBN: | 9780071284400 |
Internformat
MARC
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| 245 | 1 | 0 | |a Advertising and promotion |b an integrated marketing communications perspective |c George E. Belch & Michael A. Belch |
| 250 | |a 8. ed., international student ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill Irwin |c 2009 | |
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| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Sales promotion | |
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Datensatz im Suchindex
| _version_ | 1804140672709558272 |
|---|---|
| any_adam_object | |
| author | Belch, George E. 1951- Belch, Michael A. |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- Belch, Michael A. |
| author_role | aut aut |
| author_sort | Belch, George E. 1951- |
| author_variant | g e b ge geb m a b ma mab |
| building | Verbundindex |
| bvnumber | BV035753101 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)226304772 (DE-599)HBZHT015647170 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed., international student ed. |
| format | Book |
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| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV035753101 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:03:42Z |
| institution | BVB |
| isbn | 9780071284400 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018613110 |
| oclc_num | 226304772 |
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| physical | XXV, 838 S. überw. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | McGraw-Hill international edition |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch 8. ed., international student ed. Boston [u.a.] McGraw-Hill Irwin 2009 XXV, 838 S. überw. Ill., graph. Darst. txt rdacontent sti rdacontent n rdamedia nc rdacarrier McGraw-Hill international edition Reclame gtt Advertising Communication in marketing Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Werbung (DE-588)4065541-6 s Marktkommunikation (DE-588)4131075-5 s Sales-promotion (DE-588)4076968-9 s DE-604 Unternehmen (DE-588)4061963-1 s Integriertes Management (DE-588)4346301-0 s DE-188 Kommunikationsstrategie (DE-588)4201794-4 s 3\p DE-604 Marketing (DE-588)4037589-4 s 4\p DE-604 Belch, Michael A. Verfasser (DE-588)13615199X aut http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer Advertising and promotion Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belch, George E. 1951- Belch, Michael A. Advertising and promotion an integrated marketing communications perspective Reclame gtt Advertising Communication in marketing Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4076968-9 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4346301-0 (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Advertising and promotion an integrated marketing communications perspective |
| title_auth | Advertising and promotion an integrated marketing communications perspective |
| title_exact_search | Advertising and promotion an integrated marketing communications perspective |
| title_full | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_fullStr | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_full_unstemmed | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Reclame gtt Advertising Communication in marketing Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Reclame Advertising Communication in marketing Sales promotion Kommunikationsstrategie Sales-promotion Werbung Marketing Integriertes Management Marktkommunikation Unternehmen Einführung Lehrbuch |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer |
| work_keys_str_mv | AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective |