Marketing management:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Harlow ; Munich [u.a.]
Pearson Prentice Hall
2009
|
Ausgabe: | 1. Europ. ed. |
Schlagworte: | |
Beschreibung: | Authoried adaptation from the US ed. entitled Marketing Management, 13. ed. by Philip Kotler ... Includes bibliographical references and index |
Beschreibung: | XXXVIII, 889 S. zahlr. Ill., graph. Darst. |
ISBN: | 9780273718567 0273718568 |
Internformat
MARC
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337 | |b n |2 rdamedia | ||
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650 | 7 | |a Marketingtheorie |2 stw | |
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Datensatz im Suchindex
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any_adam_object | |
author_GND | (DE-588)121409600 |
building | Verbundindex |
bvnumber | BV035750215 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.13 |
callnumber-search | HF5415.13 |
callnumber-sort | HF 45415.13 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)297404799 (DE-599)BVBBV035750215 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. Europ. ed. |
format | Book |
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geographic | Europa |
geographic_facet | Europa |
id | DE-604.BV035750215 |
illustrated | Illustrated |
indexdate | 2024-07-09T22:03:38Z |
institution | BVB |
isbn | 9780273718567 0273718568 |
language | English |
lccn | 2008053888 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018610275 |
oclc_num | 297404799 |
open_access_boolean | |
owner | DE-898 DE-BY-UBR DE-20 DE-Aug4 DE-M382 DE-945 DE-92 DE-M347 DE-83 DE-19 DE-BY-UBM |
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physical | XXXVIII, 889 S. zahlr. Ill., graph. Darst. |
publishDate | 2009 |
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publisher | Pearson Prentice Hall |
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spelling | Marketing management Philip Kotler ... 1. Europ. ed. Harlow ; Munich [u.a.] Pearson Prentice Hall 2009 XXXVIII, 889 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Authoried adaptation from the US ed. entitled Marketing Management, 13. ed. by Philip Kotler ... Includes bibliographical references and index Marketing stw Marketingpolitik stw Marketingtheorie stw Theorie stw Marketing Europe Management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Europa 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Management (DE-588)4037278-9 s 4\p DE-604 CD-ROM (DE-588)4139307-7 s 5\p DE-604 Marktanalyse (DE-588)4037624-2 s 6\p DE-604 Marketing-Mix (DE-588)4168908-2 s 7\p DE-604 Marktforschung (DE-588)4037630-8 s 8\p DE-604 Kotler, Philip 1931- Sonstige (DE-588)121409600 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Marketing management Marketing stw Marketingpolitik stw Marketingtheorie stw Theorie stw Marketing Europe Management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd CD-ROM (DE-588)4139307-7 gnd Management (DE-588)4037278-9 gnd Marktanalyse (DE-588)4037624-2 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
subject_GND | (DE-588)4168907-0 (DE-588)4139307-7 (DE-588)4037278-9 (DE-588)4037624-2 (DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417 |
title | Marketing management |
title_auth | Marketing management |
title_exact_search | Marketing management |
title_full | Marketing management Philip Kotler ... |
title_fullStr | Marketing management Philip Kotler ... |
title_full_unstemmed | Marketing management Philip Kotler ... |
title_short | Marketing management |
title_sort | marketing management |
topic | Marketing stw Marketingpolitik stw Marketingtheorie stw Theorie stw Marketing Europe Management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd CD-ROM (DE-588)4139307-7 gnd Management (DE-588)4037278-9 gnd Marktanalyse (DE-588)4037624-2 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
topic_facet | Marketing Marketingpolitik Marketingtheorie Theorie Marketing Europe Management Marketing Management Marketingmanagement CD-ROM Management Marktanalyse Marktforschung Marketing-Mix Europa Einführung Lehrbuch Konferenzschrift |
work_keys_str_mv | AT kotlerphilip marketingmanagement |