Customer lifetime value: the path to profitability
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hannover
Now Publ.
2008
|
| Schriftenreihe: | Foundations and trends in marketing
2008,2 |
| Schlagworte: | |
| Beschreibung: | XII, 99 S. |
| ISBN: | 9781601981561 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV035745048 | ||
| 003 | DE-604 | ||
| 005 | 20160321 | ||
| 007 | t | ||
| 008 | 090929s2008 |||| 00||| eng d | ||
| 020 | |a 9781601981561 |9 978-1-60198-156-1 | ||
| 035 | |a (OCoLC)271270900 | ||
| 035 | |a (DE-599)HBZHT016051896 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 050 | 0 | |a HF5415.5 | |
| 082 | 0 | |a 658.8343 |2 22 | |
| 084 | |a WIR 810f |2 stub | ||
| 100 | 1 | |a Kumar, Vijaya |e Verfasser |0 (DE-588)12188273X |4 aut | |
| 245 | 1 | 0 | |a Customer lifetime value |b the path to profitability |
| 264 | 1 | |a Hannover |b Now Publ. |c 2008 | |
| 300 | |a XII, 99 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Foundations and trends in marketing |v 2008,2 | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 4 | |a Customer relations |x Data processing | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 0 | 7 | |a Messung |0 (DE-588)4038852-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 1 | |a Messung |0 (DE-588)4038852-9 |D s |
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| 830 | 0 | |a Foundations and trends in marketing |v 2008,2 |w (DE-604)BV022936683 |9 2008,2 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018605191 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kumar, Vijaya |
| author_GND | (DE-588)12188273X |
| author_facet | Kumar, Vijaya |
| author_role | aut |
| author_sort | Kumar, Vijaya |
| author_variant | v k vk |
| building | Verbundindex |
| bvnumber | BV035745048 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)271270900 (DE-599)HBZHT016051896 |
| dewey-full | 658.8343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8343 |
| dewey-search | 658.8343 |
| dewey-sort | 3658.8343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035745048 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:03:30Z |
| institution | BVB |
| isbn | 9781601981561 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018605191 |
| oclc_num | 271270900 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | XII, 99 S. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Now Publ. |
| record_format | marc |
| series | Foundations and trends in marketing |
| series2 | Foundations and trends in marketing |
| spelling | Kumar, Vijaya Verfasser (DE-588)12188273X aut Customer lifetime value the path to profitability Hannover Now Publ. 2008 XII, 99 S. txt rdacontent n rdamedia nc rdacarrier Foundations and trends in marketing 2008,2 Datenverarbeitung Customer loyalty Customer relations Data processing Customer relations Management Messung (DE-588)4038852-9 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Messung (DE-588)4038852-9 s DE-604 Foundations and trends in marketing 2008,2 (DE-604)BV022936683 2008,2 |
| spellingShingle | Kumar, Vijaya Customer lifetime value the path to profitability Foundations and trends in marketing Datenverarbeitung Customer loyalty Customer relations Data processing Customer relations Management Messung (DE-588)4038852-9 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4038852-9 (DE-588)4236865-0 |
| title | Customer lifetime value the path to profitability |
| title_auth | Customer lifetime value the path to profitability |
| title_exact_search | Customer lifetime value the path to profitability |
| title_full | Customer lifetime value the path to profitability |
| title_fullStr | Customer lifetime value the path to profitability |
| title_full_unstemmed | Customer lifetime value the path to profitability |
| title_short | Customer lifetime value |
| title_sort | customer lifetime value the path to profitability |
| title_sub | the path to profitability |
| topic | Datenverarbeitung Customer loyalty Customer relations Data processing Customer relations Management Messung (DE-588)4038852-9 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Datenverarbeitung Customer loyalty Customer relations Data processing Customer relations Management Messung Kundenmanagement |
| volume_link | (DE-604)BV022936683 |
| work_keys_str_mv | AT kumarvijaya customerlifetimevaluethepathtoprofitability |