Bullshit Bingo: Storytelling für Werbetexte
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Creative-Game-Verl.
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 208 - 211 |
| Beschreibung: | 219 S. 20 cm, 350 gr. |
| ISBN: | 9783980971805 |
Internformat
MARC
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| 245 | 1 | 0 | |a Bullshit Bingo |b Storytelling für Werbetexte |c von Albert Heiser |
| 264 | 1 | |a Berlin |b Creative-Game-Verl. |c 2009 | |
| 300 | |a 219 S. |c 20 cm, 350 gr. | ||
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Datensatz im Suchindex
| _version_ | 1804140658077728768 |
|---|---|
| adam_text | INHALT ACHTUNG U ERST TUT ES WEH, UND DANACH SPIELEN WIR 15 BESSER ALS
BULLSHIT IST NUR BULLSHIT BINGO 26 WIE KOMMT ES ZUR TEXTKRISE? 31 FUER
PAUKER UND BESSERWISSER. KURZE STILKUNDE. 43 TEXT BRAUCHT STRUKTUR UND
ABWECHSLUNG 54 BESSER, SIE MACHEN AB JETZT ALLES ANDERS 63 UND WIE GEHT
ES JETZT BESSER? 66 COPY STRATEGY 68 IDEEN SIND NIE UNSERIOES 72
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/995715084 DIGITALISIERT
DURCH CREATIVE GAME: REIZWORTANALYSE 74 CREATIVE GAME: KETTENREAKTION 78
DER EINSTIEG IN DEN LANGTEXT 84 CREATIVE GAME: TEXTPERSPEKTIVE 84
CREATIVE GAME: WORTSCHATZ-CONTAINER 94 WIE UND WO WIRKT STORY? 102 WIE
FUNKTIONIERT GUTE STORY? GEDANKEN ZUM STORYTELLING 104 TEXT BRAUCHT
DRAMA. DRAMATISCHE STRUKTUREN KURZER ERZAEHLUNGEN 112 STORYTELLING COPY
121 *WHERE S THE BEEF ? 335 GUTE ARGUMENTATION 13S STORYTELLING FUER
DIRECT MAIL 148 ERZAEHL- UND PLAUSIBILITAETSMUSTER 156 CREATIVE GAME:
GESTALTUNGSPROGRAMM 159 ERZAEHLSTRUKTUREN AUS LITERATUR UND JOURNALISMUS
161 BASIS ERZAEHLSTRUKTUREN 171 WERBEFILM GENRES 172 TV & FILM GENRES 183
VON DER CORPORATE IDENTITY ZUR CORPORATE LANGUAGE 212
LITERATURVERZEICHNIS 215
|
| any_adam_object | 1 |
| author | Heiser, Albert |
| author_GND | (DE-588)123179203 |
| author_facet | Heiser, Albert |
| author_role | aut |
| author_sort | Heiser, Albert |
| author_variant | a h ah |
| building | Verbundindex |
| bvnumber | BV035744150 |
| classification_rvk | AP 17458 GD 8944 QP 632 |
| ctrlnum | (OCoLC)436280118 (DE-599)DNB995715084 |
| dewey-full | 808.066659 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808.066659 |
| dewey-search | 808.066659 |
| dewey-sort | 3808.066659 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Allgemeines Germanistik / Niederlandistik / Skandinavistik Literaturwissenschaft Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035744150 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:03:28Z |
| institution | BVB |
| isbn | 9783980971805 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018604321 |
| oclc_num | 436280118 |
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| owner_facet | DE-Aug4 DE-523 DE-355 DE-BY-UBR DE-B170 DE-M472 DE-525 DE-898 DE-BY-UBR DE-92 |
| physical | 219 S. 20 cm, 350 gr. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Creative-Game-Verl. |
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| spelling | Heiser, Albert Verfasser (DE-588)123179203 aut Bullshit Bingo Storytelling für Werbetexte von Albert Heiser Berlin Creative-Game-Verl. 2009 219 S. 20 cm, 350 gr. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 208 - 211 Werbesprache (DE-588)4065535-0 gnd rswk-swf Kreatives Schreiben (DE-588)4165550-3 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Kreatives Schreiben (DE-588)4165550-3 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018604321&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Heiser, Albert Bullshit Bingo Storytelling für Werbetexte Werbesprache (DE-588)4065535-0 gnd Kreatives Schreiben (DE-588)4165550-3 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4165550-3 |
| title | Bullshit Bingo Storytelling für Werbetexte |
| title_auth | Bullshit Bingo Storytelling für Werbetexte |
| title_exact_search | Bullshit Bingo Storytelling für Werbetexte |
| title_full | Bullshit Bingo Storytelling für Werbetexte von Albert Heiser |
| title_fullStr | Bullshit Bingo Storytelling für Werbetexte von Albert Heiser |
| title_full_unstemmed | Bullshit Bingo Storytelling für Werbetexte von Albert Heiser |
| title_short | Bullshit Bingo |
| title_sort | bullshit bingo storytelling fur werbetexte |
| title_sub | Storytelling für Werbetexte |
| topic | Werbesprache (DE-588)4065535-0 gnd Kreatives Schreiben (DE-588)4165550-3 gnd |
| topic_facet | Werbesprache Kreatives Schreiben |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018604321&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT heiseralbert bullshitbingostorytellingfurwerbetexte |