Marketing for mass customization: consumer behavior and marketing policies in the context of customizable products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2009
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| Schlagworte: | |
| Beschreibung: | IX, 230 S. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Ihl, Christoph |e Verfasser |0 (DE-588)139248250 |4 aut | |
| 245 | 1 | 0 | |a Marketing for mass customization |b consumer behavior and marketing policies in the context of customizable products |c Jan Christoph Ihl |
| 264 | 1 | |c 2009 | |
| 300 | |a IX, 230 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a München, Techn. Univ., Diss., 2009 | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | |
| any_adam_object | |
| author | Ihl, Christoph |
| author_GND | (DE-588)139248250 |
| author_facet | Ihl, Christoph |
| author_role | aut |
| author_sort | Ihl, Christoph |
| author_variant | c i ci |
| building | Verbundindex |
| bvnumber | BV035742910 |
| classification_tum | WIR 770d WIR 837d WIR 810d |
| ctrlnum | (OCoLC)634109594 (DE-599)BVBBV035742910 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Arbeitswissenschaften Wirtschaftswissenschaften |
| format | Thesis Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-20T05:19:33Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018603098 |
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| physical | IX, 230 S. graph. Darst. |
| publishDate | 2009 |
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| spelling | Ihl, Christoph Verfasser (DE-588)139248250 aut Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Jan Christoph Ihl 2009 IX, 230 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier München, Techn. Univ., Diss., 2009 Mass Customization (DE-588)4460479-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Mass Customization (DE-588)4460479-8 s Marketingstrategie (DE-588)4120697-6 s Marktforschung (DE-588)4037630-8 s DE-604 |
| spellingShingle | Ihl, Christoph Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Mass Customization (DE-588)4460479-8 gnd Marktforschung (DE-588)4037630-8 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4460479-8 (DE-588)4037630-8 (DE-588)4120697-6 (DE-588)4113937-9 |
| title | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
| title_auth | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
| title_exact_search | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
| title_full | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Jan Christoph Ihl |
| title_fullStr | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Jan Christoph Ihl |
| title_full_unstemmed | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Jan Christoph Ihl |
| title_short | Marketing for mass customization |
| title_sort | marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
| title_sub | consumer behavior and marketing policies in the context of customizable products |
| topic | Mass Customization (DE-588)4460479-8 gnd Marktforschung (DE-588)4037630-8 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Mass Customization Marktforschung Marketingstrategie Hochschulschrift |
| work_keys_str_mv | AT ihlchristoph marketingformasscustomizationconsumerbehaviorandmarketingpoliciesinthecontextofcustomizableproducts |