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Bibliographic Details
Main Authors:	Poatsy, Mary Anne (Author), Martin, Kendall (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ Pearson Education Internat. 2010
Edition:	Internat. ed.
Subjects:	Betriebswirtschaftslehre Management Unternehmensgründung Wirtschaft Business Lehrbuch
Online Access:	Inhaltsverzeichnis Inhaltsverzeichnis
Item Description:	Literaturverz. S. 523 - 534. - 4. Aufl. u.d.T.: Solomon, Michael R. : Better Business
Physical Description:	XXVII, 11, 538 S. zahlr. Ill., graph. Darst., Kt. 28cm
ISBN:	0131579363 9780131579361

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MARC


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Record in the Search Index

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adam_text	BETTER BUSINESS MARY ANNE POATSY KENDALL MARTIN PEARSON EDUCATIONAL INTERNATIONAL CONTENTS ^CONTENTS VISUAL WALK-THROUGH XX PROLOGUE P-L PART 1 LOOKING AT THE BUSINESS ENVIRONMENT 2 FL BUSINESS BASICS 2 THE BUSINESS LANDSCAPE 3-5 BENEFITS OF BUSINESSES 3 GOODS AND SERVICES 4 THE FACTORS OF PRODUCTION 5 COMMON BUSINESS CHALLENGES AND OPPORTUNITIES 6-14 COMPETITION 6 BIZCHAF: APPLE: TAKING A BITE OUT OF MICROSOFT? 7 SOCIAL ENVIRONMENT 8 GLOBALIZATION 10 TECHNOLOGICAL CHANGES 11 TYPES OF BUSINESSES 15-18 LOCAL AND REGIONAL BUSINESSES 15 NATIONAL BUSINESSES 16 MULTINATIONAL (INTERNATIONAL) BUSINESSES 17 TOP 10: FORBES TOP 10 SMALL NATIONAL COMPANIES OF 2007 18 TYPES OF BUSINESS OWNERSHIP 19-21 SOLE PROPRIETORSHIP 19 PARTNERSHIP 20 CORPORATION 20 ON TARGET: NANTUCKET NECTARS: TOM AND TOM PARTNERSHIP 20 LIMITED LIABILITY COMPANY 21 THE PLAYERS IN BUSINESS OWNERSHIP 21 TAKING BUSINESS PERSONALLY 22-23 CHAPTER SUMMARY 24 KEY TERMS 25 SELF-TEST 26-27 TEAM TIME 28 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 29 WEB EXERCISES 29 ECONOMICS AND BANKING ECONOMICS BASICS 31-34 ECONOMICS DEFINED 31 DIFFERENT TYPES OF ECONOMIC SYSTEMS 32 BUSINESS AND ECONOMICS 34 DETERMINING PRICE: SUPPLY AND DEMAND 35-41 SUPPLY 36 DEMAND 37 FACTORS THAT DETERMINE PRICE 37 FACTORS THAT SHIFT SUPPLY 38 FACTORS THAT AFFECT DEMAND 39 ON TAKGET: NINTENDO WII 41 DEGREES OF COMPETITION 42-44 MONOPOLY 42 OLIGOPOLY 43 MONOPOLISTIC COMPETITION 43 PERFECT COMPETITION 44 ECONOMIC INDICATORS 45-49 THE GROSS DOMESTIC PRODUCT 45 TOP 10: COUNTRIES BY GDP, 2007 46 CONSUMER AND PRODUCER PRICE INDEXES 46 BIZCHAT: HOW MUCH MONEY DO YOU NEED TO GET BY? 47 THE UNEMPLOYMENT RATE 48 PRODUCTIVITY 49 TOP 5: COUNTRIES BY PRODUCTIVITY, 2006 49 GOVERNMENT AND THE ECONOMY 50-55 ECONOMIC POLICIES 50 FISCAL POLICY 51 MONETARY POLICY 51 OPEN MARKET OPERATIONS 53 THE DISCOUNT RATE 54 RESERVE REQUIREMENTS 54 CHAPTER SUMMARY 56 KEY TERMS 57 SELF-TEST 58-59 TEAM TIME 60 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 61 WEB EXERCISES 61 30 VI CONTENTS ETHICS IN BUSINESS 62 ~ ETHICS: THE BASICS 63-66 ETHICS DEFINED 63 SYSTEMS OF ETHICAL CONDUCT 63 PERSONAL ETHICS 64 BIZCHAF: CAN LIVING ETHICALLY MAKE YOU HAPPY? 66 PERSONAL ETHICS MEETS BUSINESS ETHICS 67-70 YOU AS A PERSON AND AS AN EMPLOYEE 67 IDENTIFYING A COMPANY S ETHICS 69 CORPORATE SOCIAL RESPONSIBILITY 71-77 THE FIVE PILLARS OF CSR 7L THE CONFLICT OF CSR IN THE BUSINESS ENVIRONMENT 73 THE BENEFITS OF CSR 74 MEASURING CSR 74 TOP 10: FORTUNE S MOST ADMIRED COMPANIES, 2008 75 THE CHALLENGES OF CSR 75 THE EFFECTS OF CSR ON SOCIETY 76 THE EFFECTS OF INDIVIDUALS ON CSR 77 DANGERS OF A WEAK ETHICAL FOCUS 78-81 LEGAL REGULATIONS AND LEGAL COMPLIANCE 79 RECOVERING FROM WEAK ETHICAL CONDUCT 80 BUSINESS OPPORTUNITIES CREATED BY ETHICAL NEEDS 82-84 CREATING NEW MARKETS WITH AN ETHICAL FOCUS 82 BUSINESSES GOING GREEN 83 TOP 10: GREENEST COMPANIES IN THE WORLD 83 HOW BUSINESSES DEVELOP AN ETHICAL ENVIRONMENT 85-87 ETHICAL FOCUS FROM THE START 85 ONI TARGET: PLAYING THE ETHICS GAME 86 ETHICAL FOCUS EVERY DAY 87 CHAPTER SUMMARY 88 KEY TERMS 89 SELF-TEST 90-91 TEAM TIME 92 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 93 WEB EXERCISES 93 REASONS FOR THE RISE IN GLOBALIZATION 98 GLOBAL BUSINESS TRENDS 99 TOP 10: MULTINATIONAL CORPORATIONS IN THE WORLD IN 2007 99 INTERNATIONAL TRADE 100-102 COMPARATIVE ADVANTAGE 100 NATIONAL COMPETITIVENESS 101 THE BENEFITS AND COSTS OF INTERNATIONAL TRADE 102 TRADE BARRIERS AND PROTECTIONISM 103-109 FREE TRADE 103 TYPES OF TRADE BARRIERS 103 PROTECTIONIST TRADE BARRIERS: WINNERS AND LOSERS 104 INTERNATIONAL ORGANIZATIONS PROMOTING FREE TRADE 106 REGIONAL FREE TRADE AGREEMENTS 107 CONDUCTING BUSINESS INTERNATIONALLY 110-114 THREE STRATEGIES OF INTERNATIONAL BUSINESS 110 ENTERING FOREIGN MARKETS 111 INTERNATIONAL BUSINESS: ECONOMIC FACTORS AND CHALLENGES 115-118 THE ROLE OF EXCHANGE RATES 115 BIZCHAF: WHICH IS BETTER*A STRONG DOLLAR OR A WEAK DOLLAR? 116 THE IMPACT OF A CHANGING EXCHANGE RATE ON A NATION 117 OTHER ECONOMIC CHALLENGES TO CONDUCTING INTERNATIONAL BUSINESS 118 INTERNATIONAL BUSINESS: SOCIOCULTURAL, POLITICAL, LEGAL, AND ETHICAL CHALLENGES 119-123 SOCIOCULTURAL CHALLENGES 119 OFF THE MARK: INTERNATIONAL BUSINESS BLUNDERS 120 POLITICAL CHALLENGES 121 LEGAL CHALLENGES 122 ETHICAL CHALLENGES 123 CHAPTER SUMMARY 1 24-1 25 KEY TERMS 125 SELF-TEST 126-127 TEAM TIME 128 ( ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 129 WEB EXERCISES 129 CHAPTTIIR 4 BUSINESS IN A GLOBAL ECONOMY 94 INTERNATIONAL BUSINESS: WHAT S IT ALL ABOUT? 95-99 GLOBALIZATION 96 MINI E-COMMERCE 1 SPECIAL ISSUES IN 130 TO READ THE ENTIRE MINI CHAPTER, VISIT WWW.MYB/ZLAB.COM CONTENTS VII PART 2 STARTING AND STRUCTURING A BUSINESS 132 SMALL BUSINESS AND THE ENTREPRENEUR 132 ENTREPRENEURS AND THE AMERICAN DREAM 133-137 THE TRAITS OF SUCCESSFUL ENTREPRENEURS 133 TYPES OF ENTREPRENEURS 136 WHAT IT TAKES TO BE AN ENTREPRENEUR 136 ON TARGET: FACEBOOK 137 SMALL BUSINESS: THE MAINSTREAM OF THE AMERICAN ECONOMY 138-142 SMALL BUSINESS AND THE ECONOMY 138 SMALL BUSINESS AND THE WORKFORCE 140 THE IMPACT OF TECHNOLOGY ON SMALL BUSINESSES 141 REASONS FOR STARTING A SMALL BUSINESS 141 OFF THE MARK: ISMELL 141 SMALL BUSINESS STRUCTURES 142 TOP 10: PLACES TO LIVE AND LAUNCH A SMALL BUSINESS, 2008 142 BUYING FRANCHISES AND EXISTING BUSINESSES 143-148 FRANCHISING BASICS 143 PROS AND CONS OF FRANCHISING 144 FRANCHISING CONSIDERATIONS 145 BUYING AN EXISTING BUSINESS 146 BIZCHAT: WHAT S IN A NAME? 148 THE RISKS OF SMALL BUSINESSES AND WHERE TO GET HELP 149-153 WHY SO MANY SMALL BUSINESSES FAIL 149 GETTING HELP 152 FINANCING CONSIDERATIONS 154-155 CASH AND CREDIT 154 BANK AND OTHER LOANS 154 VENTURE CAPITAL AND OTHER FORMS OF FINANCING 155 F CHAPTER SUMMARY 156 KEY TERMS 157 SELF-TEST 158-159 TEAM TIME 160 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 161 WEB EXERCISES 161 FORMS OF BUSINESS OWNERSHIP 162 SOLE PROPRIETORSHIPS 163-165 STARTING A SOLE PROPRIETORSHIP 164 ADVANTAGES AND DISADVANTAGES 164 PARTNERSHIPS 166-170 ADVANTAGES AND DISADVANTAGES 166 BIZCHAT: HOW DO YOU FIND THE RIGHT BUSINESS PARTNER? 167 ELEMENTS OF A PARTNERSHIP AGREEMENT 167 TYPES OF PARTNERSHIPS 169 CORPORATIONS 171-179 ADVANTAGES OF INCORPORATION 171 STRUCTURE OF A CORPORATION 173 TOP 10: U.S. PUBLIC CORPORATIONS BY PROFIT IN 2008 174 DISADVANTAGES OF INCORPORATION 174 S CORPORATION 175 LIMITED-LIABILITY COMPANY 176 ALTERNATIVE BUSINESS ARRANGEMENTS 180-181 NOT-FOR-PROFIT CORPORATIONS 180 COOPERATIVES 181 BUSINESS COMBINATIONS AND CORPORATE RESTRUCTURING 182-185 MERGERS AND ACQUISITIONS 182 ON TARGET: BP BUYS AMOCO 184 CHAPTER SUMMARY 1 86-1 87 KEY TERMS 187 SELF-TEST 188-189 TEAM TIME 190 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 191 WEB EXERCISES 191 MINI IMLAPTLI 2 CONSTRUCTING AN EFFECTIVE BUSINESS PLAN 192 TO READ THE ENTIRE MINI CHAPTER, VISIT WWW.MYBFZLAB.COM VIII CONTENTS PART 3 MANAGING A BUSINESS AND EMPLOYEES 194 1 BUSINESS MANAGEMENT AND ORGANIZATION 194 THE FOUNDATIONS OF MANAGEMENT 195-198 BUSINESS MANAGEMENT 195 THE SKILLS OF SUCCESSFUL MANAGERS 195 THE FUNCTIONS OF MANAGEMENT: PLANNING, STRATEGIC MANAGEMENT, AND ORGANIZING 199-207 PLANNING AND STRATEGIC MANAGEMENT 199 ORGANIZING 204 THE FUNCTIONS OF MANAGEMENT: LEADING AND CONTROLLING 208-215 LEADING 208 TOP 10: COMPANIES FOR CULTIVATING LEADERSHIP SKILLS, 2007 209 BIZCHAF: DO SUCCESSFUL MANAGERS NEED TO BE EFFECTIVE? 210 CONTROLLING 212 ON TAUGHT: SAUSAGE SOLUTION 213 CHAPTER SUMMARY 21 6-2 17 KEY TERMS 217 SELF-TEST 218-219 TEAM TIME 220 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 221 WEB EXERCISES 221 MOTIVATION, LEADERSHIP, AND TEAMWORK 222 MOTIVATION: THE BASICS 223-22 6 PERSONAL MOTIVATION 223 MOTIVATION IN THE WORKPLACE 224 THEORIES OF MOTIVATION 225 MOTIVATION: BUSINESS APPLICATIONS 227-231 APPLYING MOTIVATIONAL THEORIES 227 K EVOLUTION OF MOTIVATIONAL THEORIES IN BUSINESS 230 TOP 10: FORTUNE S TOP 10 COMPANIES TO WORK FOR, 2008 231 LEADERSHIP 232-236 LEADERSHIP IN BUSINESS 232 PERSONALITY TRAITS 234 BIZCHAT: DO YOU HAVE TO BE TALL TO BE A LEADER? 236 TEAMWORK 237-243 THE ADVANTAGES OF TEAMS IN THE WORKPLACE 237 OFF THE MARK: BARRY BONDS, TEAM PLAYER: A MISS! 239 BEST PRACTICES FOR TEAMS 240 YOUR ROLE ON A TEAM 242 CHAPTER SUMMARY 244-245 KEY TERMS 245 SELF-TEST 246-247 TEAM TIME 248 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 249 WEB EXERCISES 249 F HUMAN RESOURCE MANAGEMENT 250 HUMAN RESOURCE MANAGEMENT 251-256 MANPOWER PLANNING AND RECRUITING 251 BIZCHOT: WHAT IS RECRUITING 2.0? 254 HIRING 255 TOP 10: FORTUNE S TOP 10 MOST DIVERSE COMPANIES TO WORK FOR 256 TRAINING AND EVALUATING EMPLOYEES 257-261 TRAINING METHODS AND REQUIREMENTS 257 PERFORMANCE APPRAISALS AND ALTERNATIVES 260 COMPENSATING, SCHEDULING, PROMOTING, AND TERMINATING EMPLOYEES 262-267 COMPENSATION STRATEGIES 262 BENEFITS 263 ALTERNATIVE SCHEDULING ARRANGEMENTS 264 TEMPORARY AND CONTINGENT WORKERS 265 PROMOTIONS AND TRANSFERS 266 TERMINATING EMPLOYEES 267 MANAGING WORKPLACE DIVERSITY 268-270 MANAGING WORKFORCE DIVERSITY 268 IMPACT OF DIVERSITY 269 OFF THE MARK: ONE DIVERSITY TRAINING DOES NOT FIT ALL 270 LABOR AND UNION ISSUES 271-273 ORGANIZED LABOR 271 COLLECTIVE BARGAINING 272 THE STATE OF LABOR UNIONS 273 CHAPTER SUMMARY 274-275 KEY TERMS 275 SELF-TEST 276-277 TEAM TIME 278 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 279 WEB EXERCISES 279 CONTENTS IX BUSINESS TECHNOLOGY 280 INFORMATION TECHNOLOGY BASICS 281-285 IT PROFESSIONALS AND THE IT ORGANIZATION 281 TOP 10: QUESTIONS TO ASK BEFORE ADOPTING A NEW PIECE OF TECHNOLOGY 282 INFORMATION SYSTEMS 283 COMPUTER SYSTEMS IN BUSINESS 286-291 HARDWARE 286 SOFTWARE 288 NETWORKS 290 THE BENEFITS AND CHALLENGES OF TECHNOLOGY 292-295 IT BENEFITS AND CHALLENGES FOR EMPLOYEES 292 OFF THE MARK: HEWLETT-PACKARD SPYING SCANDAL 293 IT BENEFITS AND CHALLENGES FOR MANAGEMENT 294 BIZCHAT: HOW A SIMPLE MISTAKE CAN LEAD TO A MAJOR DATA BREACH 294 THE GLOBAL IMPACT OF BUSINESS TECHNOLOGY 296-299 OFF-SHORING 296 THE INTERNATIONAL BUSINESS ENVIRONMENT 297 TECHNOLOGY CREATES A GLOBAL VILLAGE 299 CHAPTER SUMMARY 300-301 KEY TERMS 301 SELF-TEST 302-303 TEAM TIME 304 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 305 WEB EXERCISES 305 1 FL PRODUCTION AND OPERATIONS MANAGEMENT 306 THE PRODUCTION PROCESS AND TECHNOLOGICAL INFLUENCES 307-312 THE PRODUCTION PROCESS 307 TOP 10: COUNTRIES WITH THE LARGEST CAR PRODUCTION, 2006 308 TECHNOLOGICAL INFLUENCES ON THE PRODUCTION ^PROCESS 310 BIZCHAT: TECHNOLOGY: TOO MUCH OF A GOOD THING? 311 FACILITY LOCATION 313-317 TRANSPORTATION FACTORS 313 HUMAN FACTORS 315 PHYSICAL FACTORS 317 PRODUCTION MANAGEMENT 318-32 3 DETERMINING FACILITY LAYOUT 318 WORKING WITH SUPPLIERS 319 MAINTAINING INVENTORY CONTROL 321 CONTROLLING THE PRODUCTION PROCESS 322 QUALITY CONTROL 324-327 PRODUCT INSPECTION 324 ISO STANDARDS 325 ON TAKGIT: SIX SIGMA TAKES ORGANIZATIONS TO THE TOP 325 PERT AND GANTT CHARTS 326 CHAPTER SUMMARY 328 KEY TERMS 329 SELF-TEST 330-331 TEAM TIME 332 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 333 WEB EXERCISES 333 MINI CMPTM 3 BUSINESS COMMUNICATIONS 334 TO READ THE ENTIRE MINI CHAPTER, VISIT WWW.MYB/ZLAB.COM PART 4 PRINCIPLES OF MARKETING 336 H2 MARKETING AND CONSUMER BEHAVIOR 336 MARKETING FUNDAMENTALS 337-342 THE EVOLUTION OF MARKETING 337 NONTRADITIONAL MARKETING 340 HOW MARKETING BENEFITS STAKEHOLDERS 340 CRITICISMS OF MARKETING 342 MARKETING TACTICS 343-347 MARKETING STRATEGY: THE 4 PS OF MARKETING 343 BIZCHAT: IS THERE A FIFTH P? 344 THE MARKETING PROCESS 346 THE MARKETING ENVIRONMENT 348-351 THE COMPETITIVE ENVIRONMENT 348 THE ECONOMIC ENVIRONMENT 349 THE TECHNOLOGICAL ENVIRONMENT 349 OFF THE MARK: WOULD YOU BUY DOG FOOD ONLINE? THE TALE OF PETS.COM 350 THE SOCIOCULTURAL ENVIRONMENT 350 CONTENTS THE POLITICAL, LEGAL, AND REGULATORY ENVIRONMENTS 350 TOP 10: CORPORATE CONTRIBUTORS TO POLITICAL PARTIES 351 MARKETING RESEARCH AND PLANNING 352-357 THE MARKETING RESEARCH PROCESS 352 THE MARKETING PLAN 353 TARGET MARKETS 355 CONSUMER BEHAVIOR 358-361 CONSUMER MARKETS 358 BUSINESS-TO-BUSINESS (B2B) MARKETS 360 CHAPTER SUMMARY 362-363 KEY TERMS 363 SELF-TEST 364-365 TEAM TIME 366 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 367 WEB EXERCISES 367 CHAPTER 03 PRODUCT DEVELOPMENT AND PRICING STRATEGIES 368 . DEVELOPING GOODS AND SERVICES 369-374 THE TOTAL PRODUCT OFFER 369 PRODUCT DIFFERENTIATION 370 PRODUCT LINES AND THE PRODUCT MIX 371 CONSUMER AND BUSINESS-TO-BUSINESS PRODUCTS 372 BRANDING 375-381 BRANDING BENEFITS 375 BRAND LOYALTY AND BRAND EQUITY 376 BRANDING STRATEGIES 377 TOP 10: CHARACTERISTICS OF A GOOD BRAND NAME 377 IIZCHAT: WHO S BEHIND THOSE CATCHY SLOGANS? 378 THE PACKAGING 379 ON TAKGIT AMD OFF THE MARK: Q-TIPS BRAND COTTON SWABS 380 THE IMPORTANCE OF LABELS 381 NEW PRODUCT DEVELOPMENT AND THE MARKETING MIX 382-385 NEW PRODUCT DEVELOPMENT 382 PRODUCT LIFE CYCLE 383 PRICING GOODS AND SERVICES 386-391 PRODUCT PRICING AND PRICING OBJECTIVES 386 PRICING STRATEGIES 387 ADJUSTING PRICES AND PRICE PERCEPTIONS 390 CHAPTER SUMMARY 392-393 KEY TERMS 393 SELF-TEST 394-395 TEAM TIME 396 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 397 WEB EXERCISES 397 DISTRIBUTION PROMOTION AND 398 PROMOTION AND THE PROMOTIONAL MIX 399-401 PROMOTION 399 INTEGRATED MARKETING COMMUNICATION 401 PROMOTIONAL TECHNIQUES: ADVERTISING AND PUBLIC RELATIONS 402-409 ADVERTISING 402 TYPES OF ADVERTISING 403 ON TARGET: DOVE ADS BREAK THE MODEL MOLD 404 TYPES OF ADVERTISING MEDIA 404 ADVERTISING TRENDS 406 BIZCHAT: BRAND NAME MOVIE FAME 407 PUBLIC RELATIONS 407 PROMOTIONAL TECHNIQUES: PERSONAL SELLING AND SALES PROMOTION 410-416 PERSONAL SELLING 410 SALES PROMOTION 413 ADVANTAGES AND DISADVANTAGES OF THE PROMOTIONAL MIX 416 DISTRIBUTION: THE BASICS 417-419 MARKETING INTERMEDIARIES AND DISTRIBUTION CHANNELS 417 TYPES OF DISTRIBUTION CHANNELS 418 METHODS OF DISTRIBUTION 420-427 WHOLESALING 420 AGENTS/BROKERS 422 RETAILING 422 PHYSICAL DISTRIBUTION 425 WAREHOUSING AND INVENTORY CONTROL 426 BENEFITS AND COSTS OF TRANSPORTATION MODES 426 CHAPTER SUMMARY 428-429 KEY TERMS 429 SELF-TEST 430-431 TEAM TIME 432 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 433 WEB EXERCISES 433 CONTENTS XI MINI T FINDING A JOB 434 TO READ THE ENTIRE MINI CHAPTER, VISIT WWW.MYB/ZLAB.COM PART 5 PRINCIPLES OF FINANCE 436 HI FINANCING AND TRACKING BUSINESS OPERATIONS 436 FINANCIAL MANAGEMENT 437-441 THE FINANCIAL MANAGER 437 PLANNING FOR FINANCIAL NEEDS 438 ADDRESSING THE BUDGET 440 FINANCIAL NEEDS 442-446 FINANCING SHORT-TERM BUSINESS NEEDS 442 FINANCING LONG-TERM BUSINESS NEEDS 444 ACCOUNTING FUNCTIONS 447-452 ACCOUNTING FUNDAMENTALS 447 OFF THE MARK: HOW S THIS FOR AN ACCOUNTING GOOF? 448 TYPES OF ACCOUNTING 448 ACCOUNTING STANDARDS AND PROCESSES 450 BIZCHAT: FRAUDULENT BIGWIGS FACE HARD TIME 450 FINANCIAL STATEMENTS 453-463 THE BALANCE SHEET 453 INCOME STATEMENTS 459 TOP 10: MOST PROFITABLE COMPANIES OF 2007 461 STATEMENT OF CASH FLOWS 462 CHAPTER SUMMARY 464 KEY TERMS 465 SELF-TEST 466-467 TEAM TIME 468 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 469 WEB EXERCISES 469 SECURITIES AND INVESTMENTS 470 CHOOSING BETWEEN DEBT AND EQUITY 471-475 FINANCING WITH BONDS (DEBT) 471 FINANCING WITH STOCK (EQUITY) 473 PRIMARY SECURITY MARKETS 474 INVESTMENT FUNDAMENTALS 476-479 THE RISKS AND REWARDS OF INVESTING 476 BIZCHAT: I CAN T LOSE MONEY BY SAVING, RIGHT? 477 INVESTMENT RISK 477 TOP 10: MOST SIGNIFICANT U.S. STOCK MARKET CRASHES 478 INVESTING IN STOCKS 480-486 TYPES OF STOCKS 480 OFF THE MARK: THE DOMESTIC DIVA S INSIDER TRADING SCANDAL 484 CHANGING STOCK PRICES 484 INVESTING IN BONDS 487-489 DIFFERENT TYPES OF BONDS 487 INVESTING IN MUTUAL FUNDS AND OTHER OPPORTUNITIES 490-93 MUTUAL FUNDS 490 OTHER INVESTMENT OPPORTUNITIES 493 CHAPTER SUMMARY 494-495 KEY TERMS 495 SELF-TEST 496-497 TEAM TIME 498 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 499 WEB EXERCISES 499 MINI PERSONAL FINANCE 500 TO READ THE ENTIRE MINI CHAPTER, VISIT WWW.MYB/ZLAB.COM ANSWERS: 503 GLINDEX: 504 REFERENCE NOTES: 523 SOURCES: 535 CREDITS: 537
any_adam_object	1
author	Poatsy, Mary Anne Martin, Kendall
author_GND	(DE-588)137742290 (DE-588)137742282
author_facet	Poatsy, Mary Anne Martin, Kendall
author_role	aut aut
author_sort	Poatsy, Mary Anne
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building	Verbundindex
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ctrlnum	(OCoLC)435628756 (DE-599)GBV585833338
dewey-full	650
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	650 - Management and auxiliary services
dewey-raw	650
dewey-search	650
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discipline	Wirtschaftswissenschaften
edition	Internat. ed.
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genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV035741899
illustrated	Illustrated
indexdate	2024-07-09T22:03:25Z
institution	BVB
isbn	0131579363 9780131579361
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-018602105
oclc_num	435628756
open_access_boolean	1
owner	DE-573 DE-2070s
owner_facet	DE-573 DE-2070s
physical	XXVII, 11, 538 S. zahlr. Ill., graph. Darst., Kt. 28cm
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	Pearson Education Internat.
record_format	marc
spelling	Poatsy, Mary Anne Verfasser (DE-588)137742290 aut Better business Mary Ann Poatsy ; Kendall Martin Internat. ed. Upper Saddle River, NJ Pearson Education Internat. 2010 XXVII, 11, 538 S. zahlr. Ill., graph. Darst., Kt. 28cm txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 523 - 534. - 4. Aufl. u.d.T.: Solomon, Michael R. : Better Business Betriebswirtschaftslehre stw Management stw Unternehmensgründung stw Wirtschaft Business Management Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Betriebswirtschaftslehre (DE-588)4069402-1 s Management (DE-588)4037278-9 s 1\p DE-604 Martin, Kendall Verfasser (DE-588)137742282 aut DE-601 pdf/application http://www.gbv.de/dms/zbw/585833338.pdf kostenfrei Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018602105&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Poatsy, Mary Anne Martin, Kendall Better business Betriebswirtschaftslehre stw Management stw Unternehmensgründung stw Wirtschaft Business Management Betriebswirtschaftslehre (DE-588)4069402-1 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4069402-1 (DE-588)4037278-9 (DE-588)4123623-3
title	Better business
title_auth	Better business
title_exact_search	Better business
title_full	Better business Mary Ann Poatsy ; Kendall Martin
title_fullStr	Better business Mary Ann Poatsy ; Kendall Martin
title_full_unstemmed	Better business Mary Ann Poatsy ; Kendall Martin
title_short	Better business
title_sort	better business
topic	Betriebswirtschaftslehre stw Management stw Unternehmensgründung stw Wirtschaft Business Management Betriebswirtschaftslehre (DE-588)4069402-1 gnd Management (DE-588)4037278-9 gnd
topic_facet	Betriebswirtschaftslehre Management Unternehmensgründung Wirtschaft Business Lehrbuch
url	http://www.gbv.de/dms/zbw/585833338.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018602105&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT poatsymaryanne betterbusiness AT martinkendall betterbusiness

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