Better business:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Education Internat.
2010
|
| Ausgabe: | Internat. ed. |
| Schlagworte: | |
| Online-Zugang: | kostenfrei Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 523 - 534. - 4. Aufl. u.d.T.: Solomon, Michael R. : Better Business |
| Beschreibung: | XXVII, 11, 538 S. zahlr. Ill., graph. Darst., Kt. 28cm |
| ISBN: | 0131579363 9780131579361 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035741899 | ||
| 003 | DE-604 | ||
| 005 | 20150908 | ||
| 007 | t | ||
| 008 | 090925s2010 abd| |||| 00||| eng d | ||
| 020 | |a 0131579363 |c (pbk) : £38.99 |9 0-13-157936-3 | ||
| 020 | |a 9780131579361 |c (pbk) : £38.99 |9 978-0-13-157936-1 | ||
| 035 | |a (OCoLC)435628756 | ||
| 035 | |a (DE-599)GBV585833338 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-573 |a DE-2070s | ||
| 082 | 0 | |a 650 |2 22 | |
| 084 | |a QP 300 |0 (DE-625)141850: |2 rvk | ||
| 100 | 1 | |a Poatsy, Mary Anne |e Verfasser |0 (DE-588)137742290 |4 aut | |
| 245 | 1 | 0 | |a Better business |c Mary Ann Poatsy ; Kendall Martin |
| 250 | |a Internat. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Education Internat. |c 2010 | |
| 300 | |a XXVII, 11, 538 S. |b zahlr. Ill., graph. Darst., Kt. |c 28cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 523 - 534. - 4. Aufl. u.d.T.: Solomon, Michael R. : Better Business | ||
| 650 | 7 | |a Betriebswirtschaftslehre |2 stw | |
| 650 | 7 | |a Management |2 stw | |
| 650 | 7 | |a Unternehmensgründung |2 stw | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Management | |
| 650 | 0 | 7 | |a Betriebswirtschaftslehre |0 (DE-588)4069402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Betriebswirtschaftslehre |0 (DE-588)4069402-1 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Martin, Kendall |e Verfasser |0 (DE-588)137742282 |4 aut | |
| 856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/585833338.pdf |z kostenfrei |3 Inhaltsverzeichnis | |
| 856 | 4 | 2 | |m GBV Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018602105&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018602105 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804140654390935552 |
|---|---|
| adam_text | BETTER BUSINESS MARY ANNE POATSY KENDALL MARTIN PEARSON EDUCATIONAL
INTERNATIONAL CONTENTS ^CONTENTS VISUAL WALK-THROUGH XX PROLOGUE P-L
PART 1 LOOKING AT THE BUSINESS ENVIRONMENT 2 FL BUSINESS BASICS 2 THE
BUSINESS LANDSCAPE 3-5 BENEFITS OF BUSINESSES 3 GOODS AND SERVICES 4 THE
FACTORS OF PRODUCTION 5 COMMON BUSINESS CHALLENGES AND OPPORTUNITIES
6-14 COMPETITION 6 BIZCHAF: APPLE: TAKING A BITE OUT OF MICROSOFT? 7
SOCIAL ENVIRONMENT 8 GLOBALIZATION 10 TECHNOLOGICAL CHANGES 11 TYPES OF
BUSINESSES 15-18 LOCAL AND REGIONAL BUSINESSES 15 NATIONAL BUSINESSES 16
MULTINATIONAL (INTERNATIONAL) BUSINESSES 17 TOP 10: FORBES TOP 10 SMALL
NATIONAL COMPANIES OF 2007 18 TYPES OF BUSINESS OWNERSHIP 19-21 SOLE
PROPRIETORSHIP 19 PARTNERSHIP 20 CORPORATION 20 ON TARGET: NANTUCKET
NECTARS: TOM AND TOM PARTNERSHIP 20 LIMITED LIABILITY COMPANY 21 THE
PLAYERS IN BUSINESS OWNERSHIP 21 TAKING BUSINESS PERSONALLY 22-23
CHAPTER SUMMARY 24 KEY TERMS 25 SELF-TEST 26-27 TEAM TIME 28 ETHICS AND
CORPORATE SOCIAL RESPONSIBILITY 29 WEB EXERCISES 29 ECONOMICS AND
BANKING ECONOMICS BASICS 31-34 ECONOMICS DEFINED 31 DIFFERENT TYPES OF
ECONOMIC SYSTEMS 32 BUSINESS AND ECONOMICS 34 DETERMINING PRICE: SUPPLY
AND DEMAND 35-41 SUPPLY 36 DEMAND 37 FACTORS THAT DETERMINE PRICE 37
FACTORS THAT SHIFT SUPPLY 38 FACTORS THAT AFFECT DEMAND 39 ON TAKGET:
NINTENDO WII 41 DEGREES OF COMPETITION 42-44 MONOPOLY 42 OLIGOPOLY 43
MONOPOLISTIC COMPETITION 43 PERFECT COMPETITION 44 ECONOMIC INDICATORS
45-49 THE GROSS DOMESTIC PRODUCT 45 TOP 10: COUNTRIES BY GDP, 2007 46
CONSUMER AND PRODUCER PRICE INDEXES 46 BIZCHAT: HOW MUCH MONEY DO YOU
NEED TO GET BY? 47 THE UNEMPLOYMENT RATE 48 PRODUCTIVITY 49 TOP 5:
COUNTRIES BY PRODUCTIVITY, 2006 49 GOVERNMENT AND THE ECONOMY 50-55
ECONOMIC POLICIES 50 FISCAL POLICY 51 MONETARY POLICY 51 OPEN MARKET
OPERATIONS 53 THE DISCOUNT RATE 54 RESERVE REQUIREMENTS 54 CHAPTER
SUMMARY 56 KEY TERMS 57 SELF-TEST 58-59 TEAM TIME 60 ETHICS AND
CORPORATE SOCIAL RESPONSIBILITY 61 WEB EXERCISES 61 30 VI CONTENTS
ETHICS IN BUSINESS 62 ~ ETHICS: THE BASICS 63-66 ETHICS DEFINED 63
SYSTEMS OF ETHICAL CONDUCT 63 PERSONAL ETHICS 64 BIZCHAF: CAN LIVING
ETHICALLY MAKE YOU HAPPY? 66 PERSONAL ETHICS MEETS BUSINESS ETHICS 67-70
YOU AS A PERSON AND AS AN EMPLOYEE 67 IDENTIFYING A COMPANY S ETHICS 69
CORPORATE SOCIAL RESPONSIBILITY 71-77 THE FIVE PILLARS OF CSR 7L THE
CONFLICT OF CSR IN THE BUSINESS ENVIRONMENT 73 THE BENEFITS OF CSR 74
MEASURING CSR 74 TOP 10: FORTUNE S MOST ADMIRED COMPANIES, 2008 75 THE
CHALLENGES OF CSR 75 THE EFFECTS OF CSR ON SOCIETY 76 THE EFFECTS OF
INDIVIDUALS ON CSR 77 DANGERS OF A WEAK ETHICAL FOCUS 78-81 LEGAL
REGULATIONS AND LEGAL COMPLIANCE 79 RECOVERING FROM WEAK ETHICAL CONDUCT
80 BUSINESS OPPORTUNITIES CREATED BY ETHICAL NEEDS 82-84 CREATING NEW
MARKETS WITH AN ETHICAL FOCUS 82 BUSINESSES GOING GREEN 83 TOP 10:
GREENEST COMPANIES IN THE WORLD 83 HOW BUSINESSES DEVELOP AN ETHICAL
ENVIRONMENT 85-87 ETHICAL FOCUS FROM THE START 85 ONI TARGET: PLAYING
THE ETHICS GAME 86 ETHICAL FOCUS EVERY DAY 87 CHAPTER SUMMARY 88 KEY
TERMS 89 SELF-TEST 90-91 TEAM TIME 92 ETHICS AND CORPORATE SOCIAL
RESPONSIBILITY 93 WEB EXERCISES 93 REASONS FOR THE RISE IN GLOBALIZATION
98 GLOBAL BUSINESS TRENDS 99 TOP 10: MULTINATIONAL CORPORATIONS IN THE
WORLD IN 2007 99 INTERNATIONAL TRADE 100-102 COMPARATIVE ADVANTAGE 100
NATIONAL COMPETITIVENESS 101 THE BENEFITS AND COSTS OF INTERNATIONAL
TRADE 102 TRADE BARRIERS AND PROTECTIONISM 103-109 FREE TRADE 103 TYPES
OF TRADE BARRIERS 103 PROTECTIONIST TRADE BARRIERS: WINNERS AND LOSERS
104 INTERNATIONAL ORGANIZATIONS PROMOTING FREE TRADE 106 REGIONAL FREE
TRADE AGREEMENTS 107 CONDUCTING BUSINESS INTERNATIONALLY 110-114 THREE
STRATEGIES OF INTERNATIONAL BUSINESS 110 ENTERING FOREIGN MARKETS 111
INTERNATIONAL BUSINESS: ECONOMIC FACTORS AND CHALLENGES 115-118 THE ROLE
OF EXCHANGE RATES 115 BIZCHAF: WHICH IS BETTER*A STRONG DOLLAR OR A WEAK
DOLLAR? 116 THE IMPACT OF A CHANGING EXCHANGE RATE ON A NATION 117 OTHER
ECONOMIC CHALLENGES TO CONDUCTING INTERNATIONAL BUSINESS 118
INTERNATIONAL BUSINESS: SOCIOCULTURAL, POLITICAL, LEGAL, AND ETHICAL
CHALLENGES 119-123 SOCIOCULTURAL CHALLENGES 119 OFF THE MARK:
INTERNATIONAL BUSINESS BLUNDERS 120 POLITICAL CHALLENGES 121 LEGAL
CHALLENGES 122 ETHICAL CHALLENGES 123 CHAPTER SUMMARY 1 24-1 25 KEY
TERMS 125 SELF-TEST 126-127 TEAM TIME 128 ( ETHICS AND CORPORATE SOCIAL
RESPONSIBILITY 129 WEB EXERCISES 129 CHAPTTIIR 4 BUSINESS IN A GLOBAL
ECONOMY 94 INTERNATIONAL BUSINESS: WHAT S IT ALL ABOUT? 95-99
GLOBALIZATION 96 MINI E-COMMERCE 1 SPECIAL ISSUES IN 130 TO READ THE
ENTIRE MINI CHAPTER, VISIT WWW.MYB/ZLAB.COM CONTENTS VII PART 2 STARTING
AND STRUCTURING A BUSINESS 132 SMALL BUSINESS AND THE ENTREPRENEUR 132
ENTREPRENEURS AND THE AMERICAN DREAM 133-137 THE TRAITS OF SUCCESSFUL
ENTREPRENEURS 133 TYPES OF ENTREPRENEURS 136 WHAT IT TAKES TO BE AN
ENTREPRENEUR 136 ON TARGET: FACEBOOK 137 SMALL BUSINESS: THE MAINSTREAM
OF THE AMERICAN ECONOMY 138-142 SMALL BUSINESS AND THE ECONOMY 138 SMALL
BUSINESS AND THE WORKFORCE 140 THE IMPACT OF TECHNOLOGY ON SMALL
BUSINESSES 141 REASONS FOR STARTING A SMALL BUSINESS 141 OFF THE MARK:
ISMELL 141 SMALL BUSINESS STRUCTURES 142 TOP 10: PLACES TO LIVE AND
LAUNCH A SMALL BUSINESS, 2008 142 BUYING FRANCHISES AND EXISTING
BUSINESSES 143-148 FRANCHISING BASICS 143 PROS AND CONS OF FRANCHISING
144 FRANCHISING CONSIDERATIONS 145 BUYING AN EXISTING BUSINESS 146
BIZCHAT: WHAT S IN A NAME? 148 THE RISKS OF SMALL BUSINESSES AND WHERE
TO GET HELP 149-153 WHY SO MANY SMALL BUSINESSES FAIL 149 GETTING HELP
152 FINANCING CONSIDERATIONS 154-155 CASH AND CREDIT 154 BANK AND OTHER
LOANS 154 VENTURE CAPITAL AND OTHER FORMS OF FINANCING 155 F CHAPTER
SUMMARY 156 KEY TERMS 157 SELF-TEST 158-159 TEAM TIME 160 ETHICS AND
CORPORATE SOCIAL RESPONSIBILITY 161 WEB EXERCISES 161 FORMS OF
BUSINESS OWNERSHIP 162 SOLE PROPRIETORSHIPS 163-165 STARTING A SOLE
PROPRIETORSHIP 164 ADVANTAGES AND DISADVANTAGES 164 PARTNERSHIPS 166-170
ADVANTAGES AND DISADVANTAGES 166 BIZCHAT: HOW DO YOU FIND THE RIGHT
BUSINESS PARTNER? 167 ELEMENTS OF A PARTNERSHIP AGREEMENT 167 TYPES OF
PARTNERSHIPS 169 CORPORATIONS 171-179 ADVANTAGES OF INCORPORATION 171
STRUCTURE OF A CORPORATION 173 TOP 10: U.S. PUBLIC CORPORATIONS BY
PROFIT IN 2008 174 DISADVANTAGES OF INCORPORATION 174 S CORPORATION 175
LIMITED-LIABILITY COMPANY 176 ALTERNATIVE BUSINESS ARRANGEMENTS 180-181
NOT-FOR-PROFIT CORPORATIONS 180 COOPERATIVES 181 BUSINESS COMBINATIONS
AND CORPORATE RESTRUCTURING 182-185 MERGERS AND ACQUISITIONS 182 ON
TARGET: BP BUYS AMOCO 184 CHAPTER SUMMARY 1 86-1 87 KEY TERMS 187
SELF-TEST 188-189 TEAM TIME 190 ETHICS AND CORPORATE SOCIAL
RESPONSIBILITY 191 WEB EXERCISES 191 MINI IMLAPTLI 2 CONSTRUCTING AN
EFFECTIVE BUSINESS PLAN 192 TO READ THE ENTIRE MINI CHAPTER, VISIT
WWW.MYBFZLAB.COM VIII CONTENTS PART 3 MANAGING A BUSINESS AND EMPLOYEES
194 1 BUSINESS MANAGEMENT AND ORGANIZATION 194 THE FOUNDATIONS OF
MANAGEMENT 195-198 BUSINESS MANAGEMENT 195 THE SKILLS OF SUCCESSFUL
MANAGERS 195 THE FUNCTIONS OF MANAGEMENT: PLANNING, STRATEGIC
MANAGEMENT, AND ORGANIZING 199-207 PLANNING AND STRATEGIC MANAGEMENT 199
ORGANIZING 204 THE FUNCTIONS OF MANAGEMENT: LEADING AND CONTROLLING
208-215 LEADING 208 TOP 10: COMPANIES FOR CULTIVATING LEADERSHIP SKILLS,
2007 209 BIZCHAF: DO SUCCESSFUL MANAGERS NEED TO BE EFFECTIVE? 210
CONTROLLING 212 ON TAUGHT: SAUSAGE SOLUTION 213 CHAPTER SUMMARY 21 6-2
17 KEY TERMS 217 SELF-TEST 218-219 TEAM TIME 220 ETHICS AND CORPORATE
SOCIAL RESPONSIBILITY 221 WEB EXERCISES 221 MOTIVATION, LEADERSHIP,
AND TEAMWORK 222 MOTIVATION: THE BASICS 223-22 6 PERSONAL MOTIVATION 223
MOTIVATION IN THE WORKPLACE 224 THEORIES OF MOTIVATION 225 MOTIVATION:
BUSINESS APPLICATIONS 227-231 APPLYING MOTIVATIONAL THEORIES 227 K
EVOLUTION OF MOTIVATIONAL THEORIES IN BUSINESS 230 TOP 10: FORTUNE S TOP
10 COMPANIES TO WORK FOR, 2008 231 LEADERSHIP 232-236 LEADERSHIP IN
BUSINESS 232 PERSONALITY TRAITS 234 BIZCHAT: DO YOU HAVE TO BE TALL TO
BE A LEADER? 236 TEAMWORK 237-243 THE ADVANTAGES OF TEAMS IN THE
WORKPLACE 237 OFF THE MARK: BARRY BONDS, TEAM PLAYER: A MISS! 239 BEST
PRACTICES FOR TEAMS 240 YOUR ROLE ON A TEAM 242 CHAPTER SUMMARY 244-245
KEY TERMS 245 SELF-TEST 246-247 TEAM TIME 248 ETHICS AND CORPORATE
SOCIAL RESPONSIBILITY 249 WEB EXERCISES 249 F HUMAN RESOURCE MANAGEMENT
250 HUMAN RESOURCE MANAGEMENT 251-256 MANPOWER PLANNING AND RECRUITING
251 BIZCHOT: WHAT IS RECRUITING 2.0? 254 HIRING 255 TOP 10: FORTUNE S
TOP 10 MOST DIVERSE COMPANIES TO WORK FOR 256 TRAINING AND EVALUATING
EMPLOYEES 257-261 TRAINING METHODS AND REQUIREMENTS 257 PERFORMANCE
APPRAISALS AND ALTERNATIVES 260 COMPENSATING, SCHEDULING, PROMOTING, AND
TERMINATING EMPLOYEES 262-267 COMPENSATION STRATEGIES 262 BENEFITS 263
ALTERNATIVE SCHEDULING ARRANGEMENTS 264 TEMPORARY AND CONTINGENT WORKERS
265 PROMOTIONS AND TRANSFERS 266 TERMINATING EMPLOYEES 267 MANAGING
WORKPLACE DIVERSITY 268-270 MANAGING WORKFORCE DIVERSITY 268 IMPACT OF
DIVERSITY 269 OFF THE MARK: ONE DIVERSITY TRAINING DOES NOT FIT ALL 270
LABOR AND UNION ISSUES 271-273 ORGANIZED LABOR 271 COLLECTIVE BARGAINING
272 THE STATE OF LABOR UNIONS 273 CHAPTER SUMMARY 274-275 KEY TERMS 275
SELF-TEST 276-277 TEAM TIME 278 ETHICS AND CORPORATE SOCIAL
RESPONSIBILITY 279 WEB EXERCISES 279 CONTENTS IX BUSINESS TECHNOLOGY 280
INFORMATION TECHNOLOGY BASICS 281-285 IT PROFESSIONALS AND THE IT
ORGANIZATION 281 TOP 10: QUESTIONS TO ASK BEFORE ADOPTING A NEW PIECE OF
TECHNOLOGY 282 INFORMATION SYSTEMS 283 COMPUTER SYSTEMS IN BUSINESS
286-291 HARDWARE 286 SOFTWARE 288 NETWORKS 290 THE BENEFITS AND
CHALLENGES OF TECHNOLOGY 292-295 IT BENEFITS AND CHALLENGES FOR
EMPLOYEES 292 OFF THE MARK: HEWLETT-PACKARD SPYING SCANDAL 293 IT
BENEFITS AND CHALLENGES FOR MANAGEMENT 294 BIZCHAT: HOW A SIMPLE MISTAKE
CAN LEAD TO A MAJOR DATA BREACH 294 THE GLOBAL IMPACT OF BUSINESS
TECHNOLOGY 296-299 OFF-SHORING 296 THE INTERNATIONAL BUSINESS
ENVIRONMENT 297 TECHNOLOGY CREATES A GLOBAL VILLAGE 299 CHAPTER SUMMARY
300-301 KEY TERMS 301 SELF-TEST 302-303 TEAM TIME 304 ETHICS AND
CORPORATE SOCIAL RESPONSIBILITY 305 WEB EXERCISES 305 1 FL PRODUCTION
AND OPERATIONS MANAGEMENT 306 THE PRODUCTION PROCESS AND TECHNOLOGICAL
INFLUENCES 307-312 THE PRODUCTION PROCESS 307 TOP 10: COUNTRIES WITH THE
LARGEST CAR PRODUCTION, 2006 308 TECHNOLOGICAL INFLUENCES ON THE
PRODUCTION ^PROCESS 310 BIZCHAT: TECHNOLOGY: TOO MUCH OF A GOOD THING?
311 FACILITY LOCATION 313-317 TRANSPORTATION FACTORS 313 HUMAN FACTORS
315 PHYSICAL FACTORS 317 PRODUCTION MANAGEMENT 318-32 3 DETERMINING
FACILITY LAYOUT 318 WORKING WITH SUPPLIERS 319 MAINTAINING INVENTORY
CONTROL 321 CONTROLLING THE PRODUCTION PROCESS 322 QUALITY CONTROL
324-327 PRODUCT INSPECTION 324 ISO STANDARDS 325 ON TAKGIT: SIX SIGMA
TAKES ORGANIZATIONS TO THE TOP 325 PERT AND GANTT CHARTS 326 CHAPTER
SUMMARY 328 KEY TERMS 329 SELF-TEST 330-331 TEAM TIME 332 ETHICS AND
CORPORATE SOCIAL RESPONSIBILITY 333 WEB EXERCISES 333 MINI CMPTM 3
BUSINESS COMMUNICATIONS 334 TO READ THE ENTIRE MINI CHAPTER, VISIT
WWW.MYB/ZLAB.COM PART 4 PRINCIPLES OF MARKETING 336 H2 MARKETING AND
CONSUMER BEHAVIOR 336 MARKETING FUNDAMENTALS 337-342 THE EVOLUTION OF
MARKETING 337 NONTRADITIONAL MARKETING 340 HOW MARKETING BENEFITS
STAKEHOLDERS 340 CRITICISMS OF MARKETING 342 MARKETING TACTICS 343-347
MARKETING STRATEGY: THE 4 PS OF MARKETING 343 BIZCHAT: IS THERE A FIFTH
P? 344 THE MARKETING PROCESS 346 THE MARKETING ENVIRONMENT 348-351 THE
COMPETITIVE ENVIRONMENT 348 THE ECONOMIC ENVIRONMENT 349 THE
TECHNOLOGICAL ENVIRONMENT 349 OFF THE MARK: WOULD YOU BUY DOG FOOD
ONLINE? THE TALE OF PETS.COM 350 THE SOCIOCULTURAL ENVIRONMENT 350
CONTENTS THE POLITICAL, LEGAL, AND REGULATORY ENVIRONMENTS 350 TOP 10:
CORPORATE CONTRIBUTORS TO POLITICAL PARTIES 351 MARKETING RESEARCH AND
PLANNING 352-357 THE MARKETING RESEARCH PROCESS 352 THE MARKETING PLAN
353 TARGET MARKETS 355 CONSUMER BEHAVIOR 358-361 CONSUMER MARKETS 358
BUSINESS-TO-BUSINESS (B2B) MARKETS 360 CHAPTER SUMMARY 362-363 KEY TERMS
363 SELF-TEST 364-365 TEAM TIME 366 ETHICS AND CORPORATE SOCIAL
RESPONSIBILITY 367 WEB EXERCISES 367 CHAPTER 03 PRODUCT DEVELOPMENT AND
PRICING STRATEGIES 368 . DEVELOPING GOODS AND SERVICES 369-374 THE TOTAL
PRODUCT OFFER 369 PRODUCT DIFFERENTIATION 370 PRODUCT LINES AND THE
PRODUCT MIX 371 CONSUMER AND BUSINESS-TO-BUSINESS PRODUCTS 372 BRANDING
375-381 BRANDING BENEFITS 375 BRAND LOYALTY AND BRAND EQUITY 376
BRANDING STRATEGIES 377 TOP 10: CHARACTERISTICS OF A GOOD BRAND NAME 377
IIZCHAT: WHO S BEHIND THOSE CATCHY SLOGANS? 378 THE PACKAGING 379 ON
TAKGIT AMD OFF THE MARK: Q-TIPS BRAND COTTON SWABS 380 THE IMPORTANCE OF
LABELS 381 NEW PRODUCT DEVELOPMENT AND THE MARKETING MIX 382-385 NEW
PRODUCT DEVELOPMENT 382 PRODUCT LIFE CYCLE 383 PRICING GOODS AND
SERVICES 386-391 PRODUCT PRICING AND PRICING OBJECTIVES 386 PRICING
STRATEGIES 387 ADJUSTING PRICES AND PRICE PERCEPTIONS 390 CHAPTER
SUMMARY 392-393 KEY TERMS 393 SELF-TEST 394-395 TEAM TIME 396 ETHICS AND
CORPORATE SOCIAL RESPONSIBILITY 397 WEB EXERCISES 397 DISTRIBUTION
PROMOTION AND 398 PROMOTION AND THE PROMOTIONAL MIX 399-401 PROMOTION
399 INTEGRATED MARKETING COMMUNICATION 401 PROMOTIONAL TECHNIQUES:
ADVERTISING AND PUBLIC RELATIONS 402-409 ADVERTISING 402 TYPES OF
ADVERTISING 403 ON TARGET: DOVE ADS BREAK THE MODEL MOLD 404 TYPES OF
ADVERTISING MEDIA 404 ADVERTISING TRENDS 406 BIZCHAT: BRAND NAME MOVIE
FAME 407 PUBLIC RELATIONS 407 PROMOTIONAL TECHNIQUES: PERSONAL SELLING
AND SALES PROMOTION 410-416 PERSONAL SELLING 410 SALES PROMOTION 413
ADVANTAGES AND DISADVANTAGES OF THE PROMOTIONAL MIX 416 DISTRIBUTION:
THE BASICS 417-419 MARKETING INTERMEDIARIES AND DISTRIBUTION CHANNELS
417 TYPES OF DISTRIBUTION CHANNELS 418 METHODS OF DISTRIBUTION 420-427
WHOLESALING 420 AGENTS/BROKERS 422 RETAILING 422 PHYSICAL DISTRIBUTION
425 WAREHOUSING AND INVENTORY CONTROL 426 BENEFITS AND COSTS OF
TRANSPORTATION MODES 426 CHAPTER SUMMARY 428-429 KEY TERMS 429 SELF-TEST
430-431 TEAM TIME 432 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 433 WEB
EXERCISES 433 CONTENTS XI MINI T FINDING A JOB 434 TO READ THE ENTIRE
MINI CHAPTER, VISIT WWW.MYB/ZLAB.COM PART 5 PRINCIPLES OF FINANCE 436 HI
FINANCING AND TRACKING BUSINESS OPERATIONS 436 FINANCIAL MANAGEMENT
437-441 THE FINANCIAL MANAGER 437 PLANNING FOR FINANCIAL NEEDS 438
ADDRESSING THE BUDGET 440 FINANCIAL NEEDS 442-446 FINANCING SHORT-TERM
BUSINESS NEEDS 442 FINANCING LONG-TERM BUSINESS NEEDS 444 ACCOUNTING
FUNCTIONS 447-452 ACCOUNTING FUNDAMENTALS 447 OFF THE MARK: HOW S THIS
FOR AN ACCOUNTING GOOF? 448 TYPES OF ACCOUNTING 448 ACCOUNTING STANDARDS
AND PROCESSES 450 BIZCHAT: FRAUDULENT BIGWIGS FACE HARD TIME 450
FINANCIAL STATEMENTS 453-463 THE BALANCE SHEET 453 INCOME STATEMENTS 459
TOP 10: MOST PROFITABLE COMPANIES OF 2007 461 STATEMENT OF CASH FLOWS
462 CHAPTER SUMMARY 464 KEY TERMS 465 SELF-TEST 466-467 TEAM TIME 468
ETHICS AND CORPORATE SOCIAL RESPONSIBILITY 469 WEB EXERCISES 469
SECURITIES AND INVESTMENTS 470 CHOOSING BETWEEN DEBT AND EQUITY 471-475
FINANCING WITH BONDS (DEBT) 471 FINANCING WITH STOCK (EQUITY) 473
PRIMARY SECURITY MARKETS 474 INVESTMENT FUNDAMENTALS 476-479 THE RISKS
AND REWARDS OF INVESTING 476 BIZCHAT: I CAN T LOSE MONEY BY SAVING,
RIGHT? 477 INVESTMENT RISK 477 TOP 10: MOST SIGNIFICANT U.S. STOCK
MARKET CRASHES 478 INVESTING IN STOCKS 480-486 TYPES OF STOCKS 480 OFF
THE MARK: THE DOMESTIC DIVA S INSIDER TRADING SCANDAL 484 CHANGING STOCK
PRICES 484 INVESTING IN BONDS 487-489 DIFFERENT TYPES OF BONDS 487
INVESTING IN MUTUAL FUNDS AND OTHER OPPORTUNITIES 490-93 MUTUAL FUNDS
490 OTHER INVESTMENT OPPORTUNITIES 493 CHAPTER SUMMARY 494-495 KEY TERMS
495 SELF-TEST 496-497 TEAM TIME 498 ETHICS AND CORPORATE SOCIAL
RESPONSIBILITY 499 WEB EXERCISES 499 MINI PERSONAL FINANCE 500 TO READ
THE ENTIRE MINI CHAPTER, VISIT WWW.MYB/ZLAB.COM ANSWERS: 503 GLINDEX:
504 REFERENCE NOTES: 523 SOURCES: 535 CREDITS: 537
|
| any_adam_object | 1 |
| author | Poatsy, Mary Anne Martin, Kendall |
| author_GND | (DE-588)137742290 (DE-588)137742282 |
| author_facet | Poatsy, Mary Anne Martin, Kendall |
| author_role | aut aut |
| author_sort | Poatsy, Mary Anne |
| author_variant | m a p ma map k m km |
| building | Verbundindex |
| bvnumber | BV035741899 |
| classification_rvk | QP 300 |
| ctrlnum | (OCoLC)435628756 (DE-599)GBV585833338 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02118nam a2200505 c 4500</leader><controlfield tag="001">BV035741899</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150908 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090925s2010 abd| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0131579363</subfield><subfield code="c">(pbk) : £38.99</subfield><subfield code="9">0-13-157936-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780131579361</subfield><subfield code="c">(pbk) : £38.99</subfield><subfield code="9">978-0-13-157936-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)435628756</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV585833338</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 300</subfield><subfield code="0">(DE-625)141850:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Poatsy, Mary Anne</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137742290</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Better business</subfield><subfield code="c">Mary Ann Poatsy ; Kendall Martin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, NJ</subfield><subfield code="b">Pearson Education Internat.</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVII, 11, 538 S.</subfield><subfield code="b">zahlr. Ill., graph. Darst., Kt.</subfield><subfield code="c">28cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 523 - 534. - 4. Aufl. u.d.T.: Solomon, Michael R. : Better Business</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Betriebswirtschaftslehre</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Unternehmensgründung</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Betriebswirtschaftslehre</subfield><subfield code="0">(DE-588)4069402-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Betriebswirtschaftslehre</subfield><subfield code="0">(DE-588)4069402-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martin, Kendall</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137742282</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="m">DE-601</subfield><subfield code="q">pdf/application</subfield><subfield code="u">http://www.gbv.de/dms/zbw/585833338.pdf</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">GBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018602105&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018602105</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV035741899 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:03:25Z |
| institution | BVB |
| isbn | 0131579363 9780131579361 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018602105 |
| oclc_num | 435628756 |
| open_access_boolean | 1 |
| owner | DE-573 DE-2070s |
| owner_facet | DE-573 DE-2070s |
| physical | XXVII, 11, 538 S. zahlr. Ill., graph. Darst., Kt. 28cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Pearson Education Internat. |
| record_format | marc |
| spelling | Poatsy, Mary Anne Verfasser (DE-588)137742290 aut Better business Mary Ann Poatsy ; Kendall Martin Internat. ed. Upper Saddle River, NJ Pearson Education Internat. 2010 XXVII, 11, 538 S. zahlr. Ill., graph. Darst., Kt. 28cm txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 523 - 534. - 4. Aufl. u.d.T.: Solomon, Michael R. : Better Business Betriebswirtschaftslehre stw Management stw Unternehmensgründung stw Wirtschaft Business Management Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Betriebswirtschaftslehre (DE-588)4069402-1 s Management (DE-588)4037278-9 s 1\p DE-604 Martin, Kendall Verfasser (DE-588)137742282 aut DE-601 pdf/application http://www.gbv.de/dms/zbw/585833338.pdf kostenfrei Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018602105&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Poatsy, Mary Anne Martin, Kendall Better business Betriebswirtschaftslehre stw Management stw Unternehmensgründung stw Wirtschaft Business Management Betriebswirtschaftslehre (DE-588)4069402-1 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4069402-1 (DE-588)4037278-9 (DE-588)4123623-3 |
| title | Better business |
| title_auth | Better business |
| title_exact_search | Better business |
| title_full | Better business Mary Ann Poatsy ; Kendall Martin |
| title_fullStr | Better business Mary Ann Poatsy ; Kendall Martin |
| title_full_unstemmed | Better business Mary Ann Poatsy ; Kendall Martin |
| title_short | Better business |
| title_sort | better business |
| topic | Betriebswirtschaftslehre stw Management stw Unternehmensgründung stw Wirtschaft Business Management Betriebswirtschaftslehre (DE-588)4069402-1 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Betriebswirtschaftslehre Management Unternehmensgründung Wirtschaft Business Lehrbuch |
| url | http://www.gbv.de/dms/zbw/585833338.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018602105&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT poatsymaryanne betterbusiness AT martinkendall betterbusiness |