Marketing in the groundswell:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Press
2009
|
| Schlagworte: | |
| Beschreibung: | XII, 131 S. Ill., graph. Darst. 19 cm |
| ISBN: | 9781422129807 1422129802 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035730323 | ||
| 003 | DE-604 | ||
| 005 | 20091028 | ||
| 007 | t | ||
| 008 | 090917s2009 ad|| |||| 00||| eng d | ||
| 020 | |a 9781422129807 |9 978-1-4221-2980-7 | ||
| 020 | |a 1422129802 |9 1-4221-2980-2 | ||
| 035 | |a (OCoLC)401473673 | ||
| 035 | |a (DE-599)BVBBV035730323 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-92 |a DE-M347 | ||
| 050 | 0 | |a HC79.I55 | |
| 082 | 0 | |a 303.4833 |2 22 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Li, Charlene |e Verfasser |0 (DE-588)134285492 |4 aut | |
| 245 | 1 | 0 | |a Marketing in the groundswell |c Charlene Li and Josh Bernoff |
| 264 | 1 | |a Boston, Mass. |b Harvard Business Press |c 2009 | |
| 300 | |a XII, 131 S. |b Ill., graph. Darst. |c 19 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Online social networks / Economic aspects | |
| 650 | 4 | |a Information society / Economic aspects | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Information society |x Economic aspects | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Online social networks |x Economic aspects | |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bernoff, Josh |e Verfasser |0 (DE-588)134285530 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018006936 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Li, Charlene Bernoff, Josh |
| author_GND | (DE-588)134285492 (DE-588)134285530 |
| author_facet | Li, Charlene Bernoff, Josh |
| author_role | aut aut |
| author_sort | Li, Charlene |
| author_variant | c l cl j b jb |
| building | Verbundindex |
| bvnumber | BV035730323 |
| callnumber-first | H - Social Science |
| callnumber-label | HC79 |
| callnumber-raw | HC79.I55 |
| callnumber-search | HC79.I55 |
| callnumber-sort | HC 279 I55 |
| callnumber-subject | HC - Economic History and Conditions |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)401473673 (DE-599)BVBBV035730323 |
| dewey-full | 303.4833 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
| dewey-raw | 303.4833 |
| dewey-search | 303.4833 |
| dewey-sort | 3303.4833 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035730323 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:53:10Z |
| institution | BVB |
| isbn | 9781422129807 1422129802 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018006936 |
| oclc_num | 401473673 |
| open_access_boolean | |
| owner | DE-92 DE-M347 |
| owner_facet | DE-92 DE-M347 |
| physical | XII, 131 S. Ill., graph. Darst. 19 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Harvard Business Press |
| record_format | marc |
| spelling | Li, Charlene Verfasser (DE-588)134285492 aut Marketing in the groundswell Charlene Li and Josh Bernoff Boston, Mass. Harvard Business Press 2009 XII, 131 S. Ill., graph. Darst. 19 cm txt rdacontent n rdamedia nc rdacarrier Online social networks / Economic aspects Information society / Economic aspects Customer relations Information society Economic aspects Internet marketing Online social networks Economic aspects Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Soziale Software (DE-588)7550143-0 s DE-604 Bernoff, Josh Verfasser (DE-588)134285530 aut |
| spellingShingle | Li, Charlene Bernoff, Josh Marketing in the groundswell Online social networks / Economic aspects Information society / Economic aspects Customer relations Information society Economic aspects Internet marketing Online social networks Economic aspects Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 |
| title | Marketing in the groundswell |
| title_auth | Marketing in the groundswell |
| title_exact_search | Marketing in the groundswell |
| title_full | Marketing in the groundswell Charlene Li and Josh Bernoff |
| title_fullStr | Marketing in the groundswell Charlene Li and Josh Bernoff |
| title_full_unstemmed | Marketing in the groundswell Charlene Li and Josh Bernoff |
| title_short | Marketing in the groundswell |
| title_sort | marketing in the groundswell |
| topic | Online social networks / Economic aspects Information society / Economic aspects Customer relations Information society Economic aspects Internet marketing Online social networks Economic aspects Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Online social networks / Economic aspects Information society / Economic aspects Customer relations Information society Economic aspects Internet marketing Online social networks Economic aspects Soziale Software Marketing |
| work_keys_str_mv | AT licharlene marketinginthegroundswell AT bernoffjosh marketinginthegroundswell |