Digital strategies for powerful corporate communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 288 S. |
| ISBN: | 9780071606028 0071606025 |
Internformat
MARC
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| 245 | 1 | 0 | |a Digital strategies for powerful corporate communications |c Paul A. Argenti ; Courtney M. Barnes |
| 264 | 1 | |a New York |b McGraw-Hill |c 2009 | |
| 300 | |a XI, 288 S. | ||
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| 650 | 4 | |a Communication in management |x Computer network resources | |
| 650 | 4 | |a Digital communications |x Economic aspects | |
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| 650 | 4 | |a Barnes, Courtney M | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-018001751 | ||
Datensatz im Suchindex
| _version_ | 1804140001465729024 |
|---|---|
| adam_text | Titel: Digital strategies for powerful corporate communications
Autor: Argenti, Paul A.
Jahr: 2009
CONTENTS
Acknowledgments
Preface
vn
ix
chapter I WELCOME TO THE JUNGLE
An Introduction to the New
Business Environment
chapter I CORPORATE DARWINISM
Organizational Structures Evolve
to Meet Changing Stakeholder
Demands
21
chapter 3 THE DIGITAL MEDIATOR
Online Platforms Create Common
Ground for Marketing and
Corporate Communications
47
chapter 4 COUP de REPORTAGE
New Media Relations in the
Conversational Age
75
CONTENTS
chapter 5 THE WATER COOLER GOES TO
CYBERSPACE
Internal Communications in a
Digital World 111
Chapter 6 TRADING VIRTUAL SPACES
Shareholders Take Investor
Relations to the Web 141
Chapter 7 A TREE GROWS IN CYBERSPACE
Web 2.0 Inspires—and Requires—
Corporate Responsibility Efforts
to Go Green 171
Chapter 8 A PUBLIC AFFAIR
The Digital Dimension of
Government Relations 195
Chapter 9 HELP, MY AVATAR S FALLEN AND
HE CAN T GET UP
Crisis Management in a
Virtual World 221
Appendix: Digital Dictionary 249
Endnotes 255
Index 275
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:53:02Z |
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| isbn | 9780071606028 0071606025 |
| language | English |
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| physical | XI, 288 S. |
| publishDate | 2009 |
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| spelling | Argenti, Paul A. Verfasser aut Digital strategies for powerful corporate communications Paul A. Argenti ; Courtney M. Barnes New York McGraw-Hill 2009 XI, 288 S. txt rdacontent n rdamedia nc rdacarrier Barnes, Courtney M Business networks Computer network resources Communication in management Computer network resources Digital communications Economic aspects Communication in organizations Computer network resources Barnes, Courtney M. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018001751&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Argenti, Paul A. Barnes, Courtney M. Digital strategies for powerful corporate communications Barnes, Courtney M Business networks Computer network resources Communication in management Computer network resources Digital communications Economic aspects Communication in organizations Computer network resources |
| title | Digital strategies for powerful corporate communications |
| title_auth | Digital strategies for powerful corporate communications |
| title_exact_search | Digital strategies for powerful corporate communications |
| title_full | Digital strategies for powerful corporate communications Paul A. Argenti ; Courtney M. Barnes |
| title_fullStr | Digital strategies for powerful corporate communications Paul A. Argenti ; Courtney M. Barnes |
| title_full_unstemmed | Digital strategies for powerful corporate communications Paul A. Argenti ; Courtney M. Barnes |
| title_short | Digital strategies for powerful corporate communications |
| title_sort | digital strategies for powerful corporate communications |
| topic | Barnes, Courtney M Business networks Computer network resources Communication in management Computer network resources Digital communications Economic aspects Communication in organizations Computer network resources |
| topic_facet | Barnes, Courtney M Business networks Computer network resources Communication in management Computer network resources Digital communications Economic aspects Communication in organizations Computer network resources |
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