Strategies of multinationals in Central and Eastern Europe: innovation systems and embeddedness

"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the...

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Bibliographic Details
Main Author: Chobanova, Yordanka (Author)
Format: Book
Language:English
Published: Basingstoke Palgrave Macmillan 2009
Edition:1. publ.
Subjects:
Online Access:Inhaltsverzeichnis
Summary:"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.
Item Description:Includes bibliographical references and index
Physical Description:XVI, 269 S. Ill., Kt. 23 cm
ISBN:9780230230552
0230230555

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