Strategies of multinationals in Central and Eastern Europe: innovation systems and embeddedness

"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the...

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Bibliographische Detailangaben
1. Verfasser: Chobanova, Yordanka (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Basingstoke Palgrave Macmillan 2009
Ausgabe:1. publ.
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.
Beschreibung:Includes bibliographical references and index
Beschreibung:XVI, 269 S. Ill., Kt. 23 cm
ISBN:9780230230552
0230230555

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