Innovation in commoditized service industries: an empirical case study analysis in the passenger airline industry
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Münster
Lit
2009
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| Schriftenreihe: | Aviation Management
Bd. 2 |
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| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XXII, 224 S. graph. Darst. 22 cm |
| ISBN: | 9783643100191 |
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Titel: Innovation in commoditized service industries
Autor: Rothkopf, Maximilian
Jahr: 2009
XII
Table of Contents
Abbreviations
List of figures
Appendix XXII
1 Introduction *
1.1 Background and relevance of the topic 2
1.2 Objectives and scope of the research 3
1.3 Approach and structure of this dissertation 5
2 Innovation in commoditized service industries 7
2.1 Characteristics of services and of commoditized service
industries 7
2.2 Research on innovation in service industries: Review of core
theories and empirical studies °
2.2.1 Core definitions 9
2.2.2 Introduction to the diverging theoretical approaches to
service innovation 13
2.2.2.1 Three theoretical approaches by Coombs and Miles 14
2.2.2.2 Tether's theoretical classification of service
innovation 15
2.2.3 Key findings from empirical studies in the area of service
innovation 17
2.3 A frame of reference for the empirical research 20
2.3.1 Review of innovation research in the transport sector 20
2.3.2 A transport sector innovation inspired frame of reference 23
2.4 Research gap and research questions for this dissertation 27
3 Fundamentals of the passenger airline industry 29
3.1 An introduction to structures and economics of the industry 29
3.1.1 The aviation value chain and the service chain of an airline 29
3.1.2 Predominant airline business models 30
3.1.3 Airline economics 32
3.1.4 Structure of the airline industry 35
3.2 The state of commoditization in the passenger airline industry 36
3.3 An airline specific definition of innovation 39
XIII
3.4 Review of airline specific service innovation research 43
3.5 The importance of research on innovation in the airline
industry 44
4 Design of empirical investigation 46
4.1 Selection of research strategy 46
4.1.1 Qualitative versus quantitative approach 46
4.1.2 Introduction to case study research methodology 47
4.2 Multiple case study research design in this dissertation 50
4.2.1 Selection of case airlines 50
4.2.2 Data collection procedures 52
4.2.2.1 Semi-structured interview guideline - concept and
structure 53
4.2.2.2 Interview partners and interview procedures 54
4.3 Analysis and synthesis of collected data 56
4.3.1 Data triangulation and case study database 56
4.3.2 Coding and structural content analysis 58
4.3.3 The concept and structure of within- and cross-case analysis 59
4.4 Validity and reliability of the research design 60
5 Within-case analysis of the airline case sample 62
5.1 Within-case analysis across a full industry cycle 62
5.1.1 Qantas Airways 63
5.1.1.1 Description and innovation track record 63
5.1.1.2 Discussion and synthesis 68
5.1.2 Lufthansa German Airlines 69
5.1.2.1 Description and innovation track record 69
5.1.2.2 Discussion and synthesis 74
5.1.3 Air New Zealand 75
5.1.3.1 Description and innovation track record 75
5.1.3.2 Discussion and synthesis 81
5.1.4 Austrian Airlines 84
5.1.4.1 Description and innovation track record 84
5.1.4.2 Discussion and synthesis 87
5.1.5 Air France 89
5.1.5.1 Description and innovation track record 89
5.1.5.2 Discussion and synthesis 92
XIV
5.1.6 Luxair Luxembourg Airlines 93
5.1.6.1 Description and innovation track record 93
5.1.6.2 Discussion and synthesis 96
5.1.7 Southwest Airlines ^8
5.1.7.1 Description and innovation track record 98
5.1.7.2 Discussion and synthesis 102
5.1.8 Virgin Atlantic Airways 104
5.1.8.1 Description and innovation track record 104
5.1.8.2 Discussion and synthesis 108
5.2 Within-case analysis based on empirical interview data 110
5.2.1 Analysis for airline A HO
5.2.2 Analysis for airline B H5
5.2.3 Analysis for airline C I21
5.2.4 Analysis for airline D 123
5.2.5 Analysis for airline E 126
5.2.6 Analysis for airline F 130
5.2.7 Analysis for airline G 133
5.2.8 Analysis for airline H 136
6 Cross-case analysis of the airline case sample 141
6.1 Patterns, similarities and differences across the case airlines 141
6.1.1 The perceived importance of innovation and different
strategic approaches 141
6.1.2 Sources of innovation ideas 146
6.1.3 Organizing for innovation 148
6.1.4 Innovation collaboration in airline alliances 152
6.1.5 Protection of innovation 154
6.1.6 Creating value through innovation 155
6.2 Findings on innovation priorities and patterns across a full
industry cycle 157
6.2.1 Innovation activity by carrier type 158
6.2.2 Changing innovation priorities 159
6.2.3 Innovation patterns across the industry cycle 161
6.3 Barriers to effective innovation in the airline industry 163
6.3.1 Internal barriers 164
6.3.2 External barriers 165
XV
7 Discussion and implications of the empirical findings 167
7.1 Synthesis of results with reference to the research questions 167
7.1.1 Strategic approaches to innovation 167
7.1.2 Organizational structures for innovation 168
7.1.3 Value creation through innovation 169
7.2 Confronting extant theory with research findings 170
7.2.1 Extension of the driving forces model by Sundbo and
Gallouj 170
7.2.2 Extension of the descriptive frame of reference 171
7.2.3 Discussion of theoretical classifications of service
innovation 173
7.3 Managerial implications - creating competitive advantages
through innovation in the airline industry 174
7.3.1 Fundamentals for innovation at airlines 174
7.3.2 Defining an approach to innovation 177
7.3.3 Creating an organization for innovation 179
7.3.4 Value creation through innovation in commoditized air
travel markets 183
7.4 Generalization of findings for broader application in service
industries 188
7.4.1 Elements to create competitive advantages in services 188
7.4.2 Mastering a commoditized service industry 189
7.4.3 Outline of key success factors 190
8 Concluding remarks 193
8.1 Academic contribution of this dissertation 193
8.2 Limitations of the research and findings 194
8.3 Outlook and areas for further research 195
Bibliography 197
Appendix 212 |
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| spelling | Rothkopf, Maximilian Verfasser aut Innovation in commoditized service industries an empirical case study analysis in the passenger airline industry Maximilian Rothkopf Berlin ; Münster Lit 2009 XXII, 224 S. graph. Darst. 22 cm txt rdacontent n rdamedia nc rdacarrier Aviation Management Bd. 2 Zugl.: Oestrich-Winkel, Europ. Business School, Diss., 2009 Dienstleistungssektor (DE-588)4012183-5 gnd rswk-swf Luftfahrtindustrie (DE-588)4036560-8 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Personenverkehr (DE-588)4045298-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Luftfahrtindustrie (DE-588)4036560-8 s Personenverkehr (DE-588)4045298-0 s Dienstleistungssektor (DE-588)4012183-5 s Innovationsmanagement (DE-588)4161817-8 s DE-604 Aviation Management Bd. 2 (DE-604)BV035719387 2 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3250792&prov=M&dok_var=1&dok_ext=htm Inhaltstext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017996180&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rothkopf, Maximilian Innovation in commoditized service industries an empirical case study analysis in the passenger airline industry Aviation Management Dienstleistungssektor (DE-588)4012183-5 gnd Luftfahrtindustrie (DE-588)4036560-8 gnd Innovationsmanagement (DE-588)4161817-8 gnd Personenverkehr (DE-588)4045298-0 gnd |
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| title | Innovation in commoditized service industries an empirical case study analysis in the passenger airline industry |
| title_auth | Innovation in commoditized service industries an empirical case study analysis in the passenger airline industry |
| title_exact_search | Innovation in commoditized service industries an empirical case study analysis in the passenger airline industry |
| title_full | Innovation in commoditized service industries an empirical case study analysis in the passenger airline industry Maximilian Rothkopf |
| title_fullStr | Innovation in commoditized service industries an empirical case study analysis in the passenger airline industry Maximilian Rothkopf |
| title_full_unstemmed | Innovation in commoditized service industries an empirical case study analysis in the passenger airline industry Maximilian Rothkopf |
| title_short | Innovation in commoditized service industries |
| title_sort | innovation in commoditized service industries an empirical case study analysis in the passenger airline industry |
| title_sub | an empirical case study analysis in the passenger airline industry |
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