Marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill Irwin
2010
|
| Ausgabe: | 2. ed., internat. student ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XXXV, 683 S. zahlr. Ill., graph. Darst. |
| ISBN: | 0071285466 9780071285469 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 020 | |a 0071285466 |9 0-07-128546-6 | ||
| 020 | |a 9780071285469 |9 978-0-07-128546-9 | ||
| 035 | |a (OCoLC)226356759 | ||
| 035 | |a (DE-599)GBV606430539 | ||
| 040 | |a DE-604 |b ger | ||
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| 100 | 1 | |a Grewal, Dhruv |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Dhruv Grewal ; Michael Levy |
| 250 | |a 2. ed., internat. student ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill Irwin |c 2010 | |
| 300 | |a XXXV, 683 S. |b zahlr. Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 650 | 7 | |a Marketing |2 stw | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Levy, Michael |d 1950- |e Verfasser |0 (DE-588)133264262 |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017992425&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017992425 | ||
Datensatz im Suchindex
| _version_ | 1804139924045168640 |
|---|---|
| adam_text | brief contents
SECTION ONE Assessing the Marketplace 1
ι
Overview of Marketing
3
2
Developing Marketing Strategies and a Marketing Plan
31
3
Marketing Ethics
85
4
Analyzing the Marketing Environment
113
SECTION TWO Understanding the Marketplace
147
5
Consumer Behavior
149
6
Business-to-Business Marketing
181
7
Global Marketing
207
SECTION THREE Targeting the Marketplace
241
8
Segmentation, Targeting, and Positioning
243
9
Marketing Research and Information Systems
275
SECTION FOUR Value Creation
307
10
Product, Branding, and Packaging Decisions
309
11
Developing New Products
339
12
Services:The Intangible Product
367
SECTION FIVE Value Capture
395
13
Pricing Concepts for Establishing Value
397
14
Strategic Pricing Methods
425
SECTION SIX Value Delivery: Designing the Channel
and Supply Chain
453
15
Supply Chain Management
455
16
Retailing and Multichannel Marketing
487
SECTION SEVEN Value Communication
521
17
Integrated Marketing Communications
523
18
Advertising, Public Relations, and Sales Promotions
551
19
Personal Selling and Sales Management
585
Glossary
бод
Quiz Yourself Answer Key
623
Endnotes 625
Credits
657
Name Index
661
Company Index
669
Subject index 6js
|
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| ctrlnum | (OCoLC)226356759 (DE-599)GBV606430539 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV035715561 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:51:48Z |
| institution | BVB |
| isbn | 0071285466 9780071285469 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017992425 |
| oclc_num | 226356759 |
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| physical | XXXV, 683 S. zahlr. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Grewal, Dhruv Verfasser aut Marketing Dhruv Grewal ; Michael Levy 2. ed., internat. student ed. Boston [u.a.] McGraw-Hill Irwin 2010 XXXV, 683 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marketing Marketing stw Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Levy, Michael 1950- Verfasser (DE-588)133264262 aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017992425&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Grewal, Dhruv Levy, Michael 1950- Marketing Marketing Marketing stw Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Dhruv Grewal ; Michael Levy |
| title_fullStr | Marketing Dhruv Grewal ; Michael Levy |
| title_full_unstemmed | Marketing Dhruv Grewal ; Michael Levy |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing Marketing stw Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017992425&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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