Marketing communications: theory and applications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Frenchs Forest, NSW
Pearson-Prentice Hall
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVIII, 500 S. Ill., graph. Darst. 26 cm |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035704642 | ||
| 003 | DE-604 | ||
| 005 | 20181001 | ||
| 007 | t | ||
| 008 | 090902s2005 at ad|| |||| 00||| eng d | ||
| 015 | |a GBA515107 |2 dnb | ||
| 020 | |z 1741032695 |9 1-74103-269-5 | ||
| 020 | |z 9781741032697 |9 978-1-74103-269-7 | ||
| 035 | |a (OCoLC)57656664 | ||
| 035 | |a (DE-599)BVBBV035704642 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a at |c AU | ||
| 049 | |a DE-521 |a DE-19 |a DE-1049 |a DE-384 |a DE-706 |a DE-188 | ||
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Rossiter, John R. |e Verfasser |0 (DE-588)143307428 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b theory and applications |c John R. Rossiter and Steven Bellman |
| 264 | 1 | |a Frenchs Forest, NSW |b Pearson-Prentice Hall |c 2005 | |
| 300 | |a XVIII, 500 S. |b Ill., graph. Darst. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Positioning (Advertising) | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 4 | |a Kommunikation | |
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 1 | 2 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Bellman, Steven |e Sonstige |0 (DE-588)173978193 |4 oth | |
| 856 | 4 | |u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626841&custom_att_2=simple_viewer |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017758510 | ||
Datensatz im Suchindex
| _version_ | 1804139422405361664 |
|---|---|
| any_adam_object | |
| author | Rossiter, John R. |
| author_GND | (DE-588)143307428 (DE-588)173978193 |
| author_facet | Rossiter, John R. |
| author_role | aut |
| author_sort | Rossiter, John R. |
| author_variant | j r r jr jrr |
| building | Verbundindex |
| bvnumber | BV035704642 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)57656664 (DE-599)BVBBV035704642 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035704642 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:43:50Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017758510 |
| oclc_num | 57656664 |
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| owner_facet | DE-521 DE-19 DE-BY-UBM DE-1049 DE-384 DE-706 DE-188 |
| physical | XVIII, 500 S. Ill., graph. Darst. 26 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Pearson-Prentice Hall |
| record_format | marc |
| spelling | Rossiter, John R. Verfasser (DE-588)143307428 aut Marketing communications theory and applications John R. Rossiter and Steven Bellman Frenchs Forest, NSW Pearson-Prentice Hall 2005 XVIII, 500 S. Ill., graph. Darst. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Communication in marketing Positioning (Advertising) Marketing gtt Communicatie gtt Kommunikation Werbekampagne (DE-588)4134093-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Werbekampagne (DE-588)4134093-0 s Bellman, Steven Sonstige (DE-588)173978193 oth http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626841&custom_att_2=simple_viewer Inhaltsverzeichnis |
| spellingShingle | Rossiter, John R. Marketing communications theory and applications Communication in marketing Positioning (Advertising) Marketing gtt Communicatie gtt Kommunikation Werbekampagne (DE-588)4134093-0 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4061963-1 (DE-588)4131075-5 |
| title | Marketing communications theory and applications |
| title_auth | Marketing communications theory and applications |
| title_exact_search | Marketing communications theory and applications |
| title_full | Marketing communications theory and applications John R. Rossiter and Steven Bellman |
| title_fullStr | Marketing communications theory and applications John R. Rossiter and Steven Bellman |
| title_full_unstemmed | Marketing communications theory and applications John R. Rossiter and Steven Bellman |
| title_short | Marketing communications |
| title_sort | marketing communications theory and applications |
| title_sub | theory and applications |
| topic | Communication in marketing Positioning (Advertising) Marketing gtt Communicatie gtt Kommunikation Werbekampagne (DE-588)4134093-0 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Communication in marketing Positioning (Advertising) Marketing Communicatie Kommunikation Werbekampagne Kommunikationspolitik Unternehmen Marktkommunikation |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626841&custom_att_2=simple_viewer |
| work_keys_str_mv | AT rossiterjohnr marketingcommunicationstheoryandapplications AT bellmansteven marketingcommunicationstheoryandapplications |