Contemporary business:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2011
|
| Ausgabe: | 13. ed., 2010 update |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. 4 CD-ROMs (12 cm) |
| ISBN: | 9780470496749 9780470503430 |
Internformat
MARC
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| 245 | 1 | 0 | |a Contemporary business |c David L. Kurtz |
| 250 | |a 13. ed., 2010 update | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2011 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. |e 4 CD-ROMs (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| _version_ | 1804139421665067008 |
|---|---|
| adam_text | Brief
Contents
Part
1
Business in a Global Environment
Chapter
1
Chapter
2
Chapter
3
Chapter
4
Part
2
The Changing Face of Business
Business Ethics and Social Responsibility
Economic Challenges Facing Contemporary Business
Competing in World Markets
Starting and Growing Your Business
2
32
66
100
139
Chapter
5
Chapter
6
Chapter
7
Part
3
Options for Organizing Small and Large Businesses
140
Starting Your Own Business: The
Entrepreneurship
Alternative
180
E-Business: Doing Business Online
212
Management: Empowering People
to Achieve Business Objectives
____________251
Chapter
8
Chapter
9
Chapter
10
Chapter
11
Part
4
Management, Leadership, and the Internal Organization
252
Human Resource Management, Motivation, and Labor-Management
Relations
286
Improving Performance through Empowerment, Teamwork, and
Communication
324
Production and Operations Management
354
Marketing Management
387
Chapter
12
Chapter
13
Chapter
14
Part
5
Customer-Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Managing Technology and Information
388
420
458
495
Chapter
15
Chapter
16
Part
6
Using Technology to Manage Information
Understanding Accounting and Financial Statements
Managing Financial Resources
496
522
557
Chapter
17
Chapter
18
The Financial System
Financial Management
558
590
Appendix A Business Law
Appendix
В
Insurance and Risk Management
Appendix
С
Personal Financial Planning
Appendix
D
Developing a Business Plan
Appendix
E
Careers in Contemporary Business
A-i
A-18
A-30
A-43
A-51
|
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| indexdate | 2024-07-09T21:43:49Z |
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| isbn | 9780470496749 9780470503430 |
| language | English |
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| title | Contemporary business |
| title_auth | Contemporary business |
| title_exact_search | Contemporary business |
| title_full | Contemporary business David L. Kurtz |
| title_fullStr | Contemporary business David L. Kurtz |
| title_full_unstemmed | Contemporary business David L. Kurtz |
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