Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2009
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XX, 332 S. Ill., graph. Darst. |
| ISBN: | 9780470438992 |
Staff View
MARC
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| 245 | 1 | 0 | |a Professional services marketing |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |c Mike Schultz ; John E. Doerr |
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Record in the Search Index
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| adam_text | PROFESSIONAL SERVICES MARKETING
/ SCHULTZ, MIKE
: 2009
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WHAT MARKETING CAN DO FOR A FIRM
MARKETING PLANNING
KEYS TO BUILDING A TERRIBLE MARKETING STRATEGY
THE SEVEN LEVERS OF LEAD GENERATION AND MARKETING PLANNING
HOW TO THINK ABOUT FEES AND PRICING
DON T WORRY ABOUT YOUR COMPETITION (LET THEM WORRY ABOUT YOU)
THE GET IT DONE CULTURE
BRAND? WHAT IT IS. WHY BOTHER
THREE ELEMENTS OF WELL CRAFTED BRAND MESSAGING
UNCOVERING YOUR KEY BRAND ATTRIBUTES.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Schultz, Mike 1974- Doerr, John E. |
| author_GND | (DE-588)138994730 |
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| author_sort | Schultz, Mike 1974- |
| author_variant | m s ms j e d je jed |
| building | Verbundindex |
| bvnumber | BV035702453 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 QQ 250 |
| ctrlnum | (OCoLC)298775914 (DE-599)BVBBV035702453 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035702453 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:43:47Z |
| institution | BVB |
| isbn | 9780470438992 |
| language | English |
| lccn | 2009007398 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017756370 |
| oclc_num | 298775914 |
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| physical | XX, 332 S. Ill., graph. Darst. |
| publishDate | 2009 |
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| publisher | Wiley |
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| spelling | Schultz, Mike 1974- Verfasser (DE-588)138994730 aut Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr Hoboken, N.J. Wiley 2009 XX, 332 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Service industries Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Markenbekanntheit (DE-588)4329198-3 s DE-604 Doerr, John E. Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017756370&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schultz, Mike 1974- Doerr, John E. Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Service industries Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4329198-3 (DE-588)4012178-1 (DE-588)4037589-4 |
| title | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_auth | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_exact_search | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_full | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_fullStr | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_full_unstemmed | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_short | Professional services marketing |
| title_sort | professional services marketing how the best firms build premier brands thriving lead generation engines and cultures of business development success |
| title_sub | how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| topic | Service industries Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Service industries Marketing Branding (Marketing) Marketing Markenbekanntheit Dienstleistung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017756370&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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