Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 332 S. Ill., graph. Darst. |
| ISBN: | 9780470438992 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035702453 | ||
| 003 | DE-604 | ||
| 005 | 20130719 | ||
| 007 | t | ||
| 008 | 090901s2009 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2009007398 | ||
| 020 | |a 9780470438992 |c cloth : acidfree paper |9 978-0-470-43899-2 | ||
| 035 | |a (OCoLC)298775914 | ||
| 035 | |a (DE-599)BVBBV035702453 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-945 |a DE-92 | ||
| 050 | 0 | |a HD9980.5 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 100 | 1 | |a Schultz, Mike |d 1974- |e Verfasser |0 (DE-588)138994730 |4 aut | |
| 245 | 1 | 0 | |a Professional services marketing |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |c Mike Schultz ; John E. Doerr |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2009 | |
| 300 | |a XX, 332 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Service industries |x Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Markenbekanntheit |0 (DE-588)4329198-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Markenbekanntheit |0 (DE-588)4329198-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Doerr, John E. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017756370&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017756370 | ||
Datensatz im Suchindex
| _version_ | 1804139419250196480 |
|---|---|
| adam_text | PROFESSIONAL SERVICES MARKETING
/ SCHULTZ, MIKE
: 2009
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WHAT MARKETING CAN DO FOR A FIRM
MARKETING PLANNING
KEYS TO BUILDING A TERRIBLE MARKETING STRATEGY
THE SEVEN LEVERS OF LEAD GENERATION AND MARKETING PLANNING
HOW TO THINK ABOUT FEES AND PRICING
DON T WORRY ABOUT YOUR COMPETITION (LET THEM WORRY ABOUT YOU)
THE GET IT DONE CULTURE
BRAND? WHAT IT IS. WHY BOTHER
THREE ELEMENTS OF WELL CRAFTED BRAND MESSAGING
UNCOVERING YOUR KEY BRAND ATTRIBUTES.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Schultz, Mike 1974- Doerr, John E. |
| author_GND | (DE-588)138994730 |
| author_facet | Schultz, Mike 1974- Doerr, John E. |
| author_role | aut aut |
| author_sort | Schultz, Mike 1974- |
| author_variant | m s ms j e d je jed |
| building | Verbundindex |
| bvnumber | BV035702453 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 QQ 250 |
| ctrlnum | (OCoLC)298775914 (DE-599)BVBBV035702453 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01940nam a2200481 c 4500</leader><controlfield tag="001">BV035702453</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130719 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090901s2009 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2009007398</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470438992</subfield><subfield code="c">cloth : acidfree paper</subfield><subfield code="9">978-0-470-43899-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)298775914</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035702453</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9980.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schultz, Mike</subfield><subfield code="d">1974-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138994730</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Professional services marketing</subfield><subfield code="b">how the best firms build premier brands, thriving lead generation engines, and cultures of business development success</subfield><subfield code="c">Mike Schultz ; John E. Doerr</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 332 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Doerr, John E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017756370&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017756370</subfield></datafield></record></collection> |
| id | DE-604.BV035702453 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:43:47Z |
| institution | BVB |
| isbn | 9780470438992 |
| language | English |
| lccn | 2009007398 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017756370 |
| oclc_num | 298775914 |
| open_access_boolean | |
| owner | DE-1050 DE-945 DE-92 |
| owner_facet | DE-1050 DE-945 DE-92 |
| physical | XX, 332 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Wiley |
| record_format | marc |
| spelling | Schultz, Mike 1974- Verfasser (DE-588)138994730 aut Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr Hoboken, N.J. Wiley 2009 XX, 332 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Service industries Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Markenbekanntheit (DE-588)4329198-3 s DE-604 Doerr, John E. Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017756370&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schultz, Mike 1974- Doerr, John E. Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Service industries Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4329198-3 (DE-588)4012178-1 (DE-588)4037589-4 |
| title | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_auth | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_exact_search | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_full | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_fullStr | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_full_unstemmed | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz ; John E. Doerr |
| title_short | Professional services marketing |
| title_sort | professional services marketing how the best firms build premier brands thriving lead generation engines and cultures of business development success |
| title_sub | how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| topic | Service industries Marketing Branding (Marketing) Marketing Markenbekanntheit (DE-588)4329198-3 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Service industries Marketing Branding (Marketing) Marketing Markenbekanntheit Dienstleistung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017756370&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT schultzmike professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT doerrjohne professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess |