Schultz, M., & Doerr, J. E. (2009). Professional services marketing: How the best firms build premier brands, thriving lead generation engines, and cultures of business development success. Wiley.
Chicago Style (17th ed.) CitationSchultz, Mike, and John E. Doerr. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. Hoboken, N.J: Wiley, 2009.
MLA (9th ed.) CitationSchultz, Mike, and John E. Doerr. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. Wiley, 2009.
Warning: These citations may not always be 100% accurate.