Verfügbarkeit: Advertising :: THWS Bibkatalog

Advertising:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	MacRury, Iain (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Abingdon, Oxon Routledge 2009
Schriftenreihe:	Routledge introductions to media and communications
Schlagworte:	Advertising Medien Werbung Marketing
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index Erscheint: Dezember 2008
Beschreibung:	p. cm.
ISBN:	9780415251259 9780415251266

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV035698329
003	DE-604
005	00000000000000.0
007	t
008	090828s2009 xxk \|\|\|\| 00\|\|\| eng d
010			\|a 2008031536
020			\|a 9780415251259 \|c hbk. \|9 978-0-415-25125-9
020			\|a 9780415251266 \|c pbk. \|9 978-0-415-25126-6
035			\|a (OCoLC)234260177
035			\|a (DE-599)BVBBV035698329
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxk \|c GB
049			\|a DE-19 \|a DE-188
050		0	\|a HF5823
082	0		\|a 659.1
084			\|a AP 17200 \|0 (DE-625)6999: \|2 rvk
100	1		\|a MacRury, Iain \|e Verfasser \|4 aut
245	1	0	\|a Advertising \|c Iain MacRury
264		1	\|a Abingdon, Oxon \|b Routledge \|c 2009
300			\|a p. cm.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a Routledge introductions to media and communications
500			\|a Includes bibliographical references and index
500			\|a Erscheint: Dezember 2008
650		4	\|a Advertising
650	0	7	\|a Medien \|0 (DE-588)4169187-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
689	0	0	\|a Medien \|0 (DE-588)4169187-8 \|D s
689	0	1	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	0	2	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-188
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-0-203-49319-9
856	4	2	\|m LoC Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017752296&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-017752296

Datensatz im Suchindex

_version_	1804139413270167552
adam_text	ADVERTISING / MACRURY, IAIN : 2009 TABLE OF CONTENTS / INHALTSVERZEICHNIS ADVERTISING AND COMMON SENSE ADVERTISING AGENCIES: MEDIATION AND THE CREATIVE PROCESS ADVERTISING: MARKETING, MEDIA AND COMMUNICATION ANALYSING AND HISTORICISING ADVERTISING ADVERTISING AND CULTURE ADVERTISING: SIGNS AND TEXTUALITIES ADVERTISING: NEW FORMS AND INTIMACIES ADVERTISING: AUDIENCES AND PSYCHOLOGIES BIBLIOGRAPHY. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	MacRury, Iain
author_facet	MacRury, Iain
author_role	aut
author_sort	MacRury, Iain
author_variant	i m im
building	Verbundindex
bvnumber	BV035698329
callnumber-first	H - Social Science
callnumber-label	HF5823
callnumber-raw	HF5823
callnumber-search	HF5823
callnumber-sort	HF 45823
callnumber-subject	HF - Commerce
classification_rvk	AP 17200
ctrlnum	(OCoLC)234260177 (DE-599)BVBBV035698329
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01732nam a2200481zc 4500</leader><controlfield tag="001">BV035698329</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090828s2009 xxk \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2008031536</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415251259</subfield><subfield code="c">hbk.</subfield><subfield code="9">978-0-415-25125-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415251266</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-0-415-25126-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)234260177</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035698329</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17200</subfield><subfield code="0">(DE-625)6999:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">MacRury, Iain</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising</subfield><subfield code="c">Iain MacRury</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Abingdon, Oxon</subfield><subfield code="b">Routledge</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">p. cm.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge introductions to media and communications</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Erscheint: Dezember 2008</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-203-49319-9</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017752296&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017752296</subfield></datafield></record></collection>
id	DE-604.BV035698329
illustrated	Not Illustrated
indexdate	2024-07-09T21:43:41Z
institution	BVB
isbn	9780415251259 9780415251266
language	English
lccn	2008031536
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017752296
oclc_num	234260177
open_access_boolean
owner	DE-19 DE-BY-UBM DE-188
owner_facet	DE-19 DE-BY-UBM DE-188
physical	p. cm.
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	Routledge
record_format	marc
series2	Routledge introductions to media and communications
spelling	MacRury, Iain Verfasser aut Advertising Iain MacRury Abingdon, Oxon Routledge 2009 p. cm. txt rdacontent n rdamedia nc rdacarrier Routledge introductions to media and communications Includes bibliographical references and index Erscheint: Dezember 2008 Advertising Medien (DE-588)4169187-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s DE-188 Erscheint auch als Online-Ausgabe 978-0-203-49319-9 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017752296&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	MacRury, Iain Advertising Advertising Medien (DE-588)4169187-8 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4169187-8 (DE-588)4065541-6 (DE-588)4037589-4
title	Advertising
title_auth	Advertising
title_exact_search	Advertising
title_full	Advertising Iain MacRury
title_fullStr	Advertising Iain MacRury
title_full_unstemmed	Advertising Iain MacRury
title_short	Advertising
title_sort	advertising
topic	Advertising Medien (DE-588)4169187-8 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Advertising Medien Werbung Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017752296&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT macruryiain advertising

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge