Advertising: concept and copy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
W.W. Norton
c2006
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 245-248) and index |
| Beschreibung: | 256 p. ill. (some col.) 28 cm |
| ISBN: | 0393731596 |
Internformat
MARC
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| 008 | 090828s2006 xxua||| |||| 00||| eng d | ||
| 010 | |a 2005051298 | ||
| 015 | |a GBA573046 |2 dnb | ||
| 020 | |a 0393731596 |c pbk. |9 0-393-73159-6 | ||
| 035 | |a (OCoLC)60826698 | ||
| 035 | |a (DE-599)BVBBV035698314 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Felton, George |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b concept and copy |c George Felton |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a New York |b W.W. Norton |c c2006 | |
| 300 | |a 256 p. |b ill. (some col.) |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 245-248) and index | ||
| 650 | 7 | |a Advertenties |2 gtt | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Wertung |0 (DE-588)4189717-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Wertung |0 (DE-588)4189717-1 |D s |
| 689 | 0 | |5 DE-188 | |
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Datensatz im Suchindex
| _version_ | 1804139413259681792 |
|---|---|
| any_adam_object | |
| author | Felton, George |
| author_facet | Felton, George |
| author_role | aut |
| author_sort | Felton, George |
| author_variant | g f gf |
| building | Verbundindex |
| bvnumber | BV035698314 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)60826698 (DE-599)BVBBV035698314 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Book |
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| id | DE-604.BV035698314 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:43:41Z |
| institution | BVB |
| isbn | 0393731596 |
| language | English |
| lccn | 2005051298 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017752282 |
| oclc_num | 60826698 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | 256 p. ill. (some col.) 28 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | W.W. Norton |
| record_format | marc |
| spelling | Felton, George Verfasser aut Advertising concept and copy George Felton 2nd ed. New York W.W. Norton c2006 256 p. ill. (some col.) 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 245-248) and index Advertenties gtt Publicité Reclame gtt Advertising Wertung (DE-588)4189717-1 gnd rswk-swf Wertung (DE-588)4189717-1 s DE-188 |
| spellingShingle | Felton, George Advertising concept and copy Advertenties gtt Publicité Reclame gtt Advertising Wertung (DE-588)4189717-1 gnd |
| subject_GND | (DE-588)4189717-1 |
| title | Advertising concept and copy |
| title_auth | Advertising concept and copy |
| title_exact_search | Advertising concept and copy |
| title_full | Advertising concept and copy George Felton |
| title_fullStr | Advertising concept and copy George Felton |
| title_full_unstemmed | Advertising concept and copy George Felton |
| title_short | Advertising |
| title_sort | advertising concept and copy |
| title_sub | concept and copy |
| topic | Advertenties gtt Publicité Reclame gtt Advertising Wertung (DE-588)4189717-1 gnd |
| topic_facet | Advertenties Publicité Reclame Advertising Wertung |
| work_keys_str_mv | AT feltongeorge advertisingconceptandcopy |