Designing brand identity: an essential guide for the whole branding team
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2009
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 310 S. Ill. |
| ISBN: | 9780470401422 |
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| 245 | 1 | 0 | |a Designing brand identity |b an essential guide for the whole branding team |c Alina Wheeler |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2009 | |
| 300 | |a IX, 310 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Trademarks |x Design | |
| 650 | 4 | |a Advertising |x Brand name products | |
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Datensatz im Suchindex
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| adam_text | Titel: Designing brand identity
Autor: Wheeler, Alina
Jahr: 2009
Part 1 presents the fundamental
concepts needed to jumpstart the brand
identity process and create a shared
vocabulary for the entire team.
Brand basics
2 What is brand?
4 What is brand identity?
6 What is branding?
8 Who are stakeholders?
10 Why invest?
12 Brand strategy
14 Positioning
16 Big idea
18 Customer experience
20 Names
22 Brand architecture
24 Taglines
26 Staying on message
28 Cross cultures
Brand identity ideals
30 Overview
32 Vision
34 Meaning
36 Authenticity
38 Differentiation
40 Durability
42 Coherence
44 Flexibility
46 Commitment
48 Value
Brand identity elements
50 Brandmarks
52 Sequence of cognition
54 Wordmarks
56 Letterform marks
58 Pictorial marks
60 Abstract marks
62 Emblems
64 Characters
66 Look and feel
Brand forces
68 Brand Dynamics
70 Sustainability
72 Social media
74 Brand licensing
76 Private labeling
78 Certification
80 Personal branding
Before and after
82 Merger
83 New name
84 Redesign
86 Packaging
Part 2 presents a universal brand
identity process regardless of the
project s scope and nature. This
section answers the question
Why does it take so long?
Part 3 showcases best practices.
Local and global, public and private,
these projects inspire and exemplify
original, flexible, lasting solutions.
90 A process for success
92 Managing the process
94 Measuring success
96 Collaboration
98 Decision making
100 Insight
Phase 1
Conducting research
102 Overview
104 Market research
106 Usability
108 Marketing audit
110 Competitive audit
112 Language audit
114 Audit readout
Phase 2
Clarifying strategy
116 Overview
118 Narrowing the focus
120 Brand brief
122 Naming
Phase 3
Designing identity
124 Overview
126 Logotype + signature
128 Color
130 More color
132 Typography
134 Sound
136 Motion
138 Trial applications
140 Presentation
Phase 4
Creating touchpoints
142 Overview
144 Trademark process
146 Letterhead
148 Business card
150 Collateral
152 Website
154 Favicons
156 Signage
158 Product design
160 Packaging
162 Advertising
164 Environments
166 Vehicles
168 Uniforms
170 Ephemera
Phase 5
Managing assets
172 Overview
174 Changing brand identity
176 Launching brand identity
178 Building brand champions
180 Internal design teams
182 Brand books
184 Standards content
186 Standards + guidelines
188 Online branding tools
190 Reproduction files
192 Global metrics
196 ACLU
198 Amazon.com
200 Apotek
202 Assurant
204 AvedaUruku
206 Beeline
208 BP
210 California Academy
of Sciences
212 Cereality
214 Chambers Group
216 City Church Eastside
218 Coca-Cola
220 EimerStahl
222 FedEx
224 Feng
226 FORA.tv
228 GE
230 Good Housekeeping
Seal
232 Heavy Bubble
234 Herman Miller
236 Hot Wheels
238 HP
240 IUNI Educacional
242 Kort Godt
244 Laura Zindel
246 Library of Congress
248 MoMA
250 The New School
252 NIZUC
254 Obama
256 Olympic Games
258 Park Angels
260 PNC Virtual Wallet
262 Presbyterian Church
264 Preferred
266 (RED)
268 Saks Fifth Avenue
270 sugarFISH
272 Superman
274 Tate
276 Thomas Jefferson s
Poplar Forest
278 TiVo
280 Unilever
282 Vanguard ETFs
284 Velfina
286 Vueling
288 The Wild Center
290 Xohm
292 Bibliography
294 Index
310 About the author
|
| any_adam_object | 1 |
| author | Wheeler, Alina 1948- |
| author_GND | (DE-588)137832362 |
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| dewey-full | 338 658.8/27 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 338 - Production 658 - General management |
| dewey-raw | 338 658.8/27 |
| dewey-search | 338 658.8/27 |
| dewey-sort | 3338 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Allgemeines Kunst Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV035691616 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T10:38:02Z |
| institution | BVB |
| isbn | 9780470401422 |
| language | English |
| lccn | 2009018429 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017745689 |
| oclc_num | 298775906 |
| open_access_boolean | |
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| physical | IX, 310 S. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Wheeler, Alina 1948- Designing brand identity an essential guide for the whole branding team Brand name products Branding (Marketing) Trademarks Design Advertising Brand name products Werbung (DE-588)4065541-6 gnd Design (DE-588)4011510-0 gnd Marketing (DE-588)4037589-4 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Markenname (DE-588)4114513-6 gnd Industriedesign (DE-588)4072788-9 gnd Markenartikel (DE-588)4037584-5 gnd |
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| title | Designing brand identity an essential guide for the whole branding team |
| title_auth | Designing brand identity an essential guide for the whole branding team |
| title_exact_search | Designing brand identity an essential guide for the whole branding team |
| title_full | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_fullStr | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_full_unstemmed | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_short | Designing brand identity |
| title_sort | designing brand identity an essential guide for the whole branding team |
| title_sub | an essential guide for the whole branding team |
| topic | Brand name products Branding (Marketing) Trademarks Design Advertising Brand name products Werbung (DE-588)4065541-6 gnd Design (DE-588)4011510-0 gnd Marketing (DE-588)4037589-4 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Markenname (DE-588)4114513-6 gnd Industriedesign (DE-588)4072788-9 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand name products Branding (Marketing) Trademarks Design Advertising Brand name products Werbung Design Marketing Markenimage Markenpolitik Marke Markenname Industriedesign Markenartikel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 AP 17420 W562(3) 1000 AP 17420 W562(3)st |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
| Exemplar 2 | ausleihbar Verfügbar Bestellen |