E-business and e-commerce management: strategy, implementation and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
FT Prentice Hall
2009
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXII, 764 S. Ill., graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035686136 | ||
| 003 | DE-604 | ||
| 005 | 20100420 | ||
| 007 | t | ||
| 008 | 090819s2009 ad|| |||| 00||| eng d | ||
| 015 | |a GBA932886 |2 dnb | ||
| 020 | |z 9780273719601 (pbk.) |9 978-0-273-71960-1 (pbk.) | ||
| 020 | |z 0273719602 (pbk.) |9 0-273-71960-2 (pbk.) | ||
| 035 | |a (OCoLC)699025083 | ||
| 035 | |a (DE-599)BVBBV035686136 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 |a DE-573 |a DE-20 |a DE-188 | ||
| 082 | 0 | |a 658.054678 |2 22 | |
| 084 | |a QP 345 |0 (DE-625)141866: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a QR 760 |0 (DE-625)142080: |2 rvk | ||
| 084 | |a ST 610 |0 (DE-625)143683: |2 rvk | ||
| 100 | 1 | |a Chaffey, Dave |d 1963- |e Verfasser |0 (DE-588)131879537 |4 aut | |
| 245 | 1 | 0 | |a E-business and e-commerce management |b strategy, implementation and practice |c Dave Chaffey |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Harlow [u.a.] |b FT Prentice Hall |c 2009 | |
| 300 | |a XXXII, 764 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Business enterprises / Computer networks | |
| 650 | 7 | |a E-commerce |2 gtt | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises |x Computer networks | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Leermiddelen (vorm) |2 gtt | |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 1 | |5 DE-188 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017740309&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017740309 | ||
Datensatz im Suchindex
| _version_ | 1804139395416064000 |
|---|---|
| adam_text | Titel: E-business and e-commerce management
Autor: Chaffey, Dave
Jahr: 2009
Brief contents
Preface
Guided tour
Author s acknowledgements
Publishers acknowledgements
XIII
xxiv
xxvi
xxvii
Introduction
1 Introduction to e-business and e-commerce
2 E-commerce fundamentals
3 E-business infrastructure
4 E-environment
1
3
51
103
192
Part 2
Strategy and applications
5 E-business strategy
6 Supply chain management
7 E-procurement
8 E-marketing
9 Customer relationship management
253
255
330
380
412
481
Part 3
I Implementation
10 Change management
11 Analysis and design
12 Implementation and maintenance
Glossary
Index
559
560
604
680
736
754
Contents
Preface
Guided tour
About the author
Author s acknowledgements
Publisher s acknowledgements
Introduction
1 Introduction to e-business and e-commerce
Learning outcomes / Management issues
Links to other chapters
Introduction
The impact of the electronic communications on
traditional businesses
Real-world E-Business: HP.com
What is the difference between e-commerce and
e-business?
E-commerce defined
E-business defined
Case Study 1.1 A short history of Facebook
Business or consumer models of e-commerce
transactions
E-business opportunities
Business adoption of digital technologies for
e-commerce and e-business
Drivers of business Internet adoption
Case Study 1.2 North West Supplies extends its
reach online
E-business risks and barriers to business adoption
Evaluating an organization s e-business capabilities
Drivers of consumer Internet adoption
Barriers to consumer Internet adoption
Management responses to e-commerce and
e-business
Part 1: Introduction
Part 2: Strategy and applications
Part 3: Implementation
Case Study 1.3 eBay - the world s largest
e-business
Summary
Exercises
References
Further reading
Web links
2 E-commerce fundamentals
Learning outcomes / Management issues
Links to other chapters
XIII Introduction 52
xxiv Real-world E-Business: More Th n 53
XXVI The e-commerce environment 57
xxvii Strategic agility 57
xxvii Online marketplace analysis 59
Location of trading in the marketplace 67
The importance of multi-channel marketplace
models 70
Different types of online intermediary 71
1 Types of intermediaries 74
The importance of search engines 76
3 Business models for e-commerce 77
3 Revenue models 79
3 Online publisher and intermediary revenue models 80
4 Focus on auction business models 86
Case Study 2.1 The impact of B2B reverse
C: auctions 87
U 7 Focus on Internet start-up companies 88
1 From bricks and mortar to clicks and mortar 88
Assessing e-businesses 89
9 Valuing Internet start-ups 89
10 Case Study 2.2 lastminute.com - an international
13 dot-com survivor 91
17 The dot-com bubble bursts 93
Why dot-coms failed 93
26 The impact of the dot-com phenomenon on
29 traditional organizations 95
Case Study 2.3 Zopa launches a new lending
30 model 95
30 Summary 98
Exercises 99
33 References 100
35 Further reading 101
36 Web links 101
37
39
39
39
40
42
42
46
46
48
49
49
51
51
51
E-business infrastructure 103
Learning outcomes / Management issues 103
Links to other chapters 103
Introduction 104
E-business infrastructure components 105
Real-world E- Business: Random House 107
Internet technology 109
Hosting of web sites and e-business services 110
The Internet timeline 111
Just how big is the Internet? 114
Case Study 3.1 Innovation at Google 115
Intranets and extranets 116
Web technology 124
Internet-access software applications 128
Blogs and blogging 129
Electronic mail or e-mail 131
Feeds 132
Voice over IP (VoIP) 134
vm Contents
How does it work? Internet standards 136 Further reading
Networking standards 136 Web links
The HTTP protocol 138
Uniform resource locators (URLs) 139
Domain names 139 mzlTiwM
249
249
Web presentation and data exchange standards 141
Audio and video standards 152
Focus on Internet governance 152
Managing e-business infrastructure 158
Managing hardware and systems software
infrastructure 159
Managing Internet service and hosting providers 160
Managing employee access to the Internet and
e-mail 165
Managing e-business applications infrastructure 165
Focus on web services. SaaS and service-oriented
architecture (SOA) 168
Benefits of web services or SaaS 168
Challenges of deploying SaaS 169
Case Study 3.2 New architecture or just new
hype? 174
EDI 176
Focus on mobile commerce 177
Wireless Internet access standards 178
Wireless access devices 179
Popularity of mobile applications 179
Summary 186
Exercises 187
References 188
Further reading 190
Web links 190
4 E-environment
Learning outcomes / Management issues
Links to other chapters
Introduction
Real-world E-Business: GD Worldwide
Social and legal factors
192
192
192
193
196
198
Factors governing e-commerce service adoption 198
Privacy and trust in e-commerce 209
Other e-commerce legislation 222
Environmental and green issues related to Internet
usage 227
Taxation 229
Freedom-restrictive legislation 231
Economic and competitive factors 232
Focus on e-commerce and globalization 233
Case Study 4.1 The implications of globalization
for consumer attitudes 235
The implications of e-commerce for international
B2B trading 236
Political factors 238
Internet governance 239
E-government 240
Technological innovation and technology assessment 241
Approaches to identifying emerging technology 244
Summary 246
Exercises 246
References 247
Strategy and applications
253
5 E-business strategy 255
Learning outcomes / Management issues 255
Links to other chapters 255
Introduction 256
Real-world E-Business: Standard Life 256
What is e-business strategy? 259
The imperative for e-business strategy 261
E-channel strategies 262
Strategy process models for e-business 264
Strategic analysis 269
Resource and process analysis 269
Competitive environment analysis 276
Assessing competitive threats 276
Co-opetion 281
Competitor analysis 281
Strategic objectives 281
Defining vision and mission 282
How can e-business create business value? 285
Case Study 5.1 Capital One creates value
through e-business 286
Objective setting 287
Case Study 5.2 Setting the Internet revenue
contribution at Sandvik Steel 292
Strategy definition 295
Decision 1: E-business channel priorities 298
Decision 2: Market and product development
strategies 300
Decision 3: Positioning and differentiation
strategies 303
Decision 4: Business, service and revenue models 306
Decision 5: Marketplace restructuring 308
Decision 6: Supply-chain management capabilities 309
Decision 7: Internal knowledge management
capabilities ^0
Decision 8: Organizational resourcing and
capabilities 310
Strategy implementation 313
Failed e-business strategies 314
E-business strategy implementation success
factors for SMEs 315
Case Study 5.3 Boo hoo - learning from the
largest European dot-com failure 316
Focus on information systems strategy and
e-business strategy 319
Elements of IS strategy 320
Investment appraisal 320
Summary 324
Exercises 325
References 326
Further reading 328
Web links 329
Contents
IX
6 Supply chain management 330
Learning outcomes / Management issues 330
Links to other chapters 330
Introduction 331
Problems of supply chain management 334
What is supply chain management? 335
Using technology to support supply chain
management - an example 337
A simple model of a supply chain 340
Case Study 6.1 Shell chemicals redefines its
customers supply chains 341
What is logistics? 345
Push and pull supply chain models 347
Focus on the value chain 348
Restructuring the internal value chain 350
The value stream 351
Value chain analysis 351
Value networks 352
Towards the virtual organization 354
Options for restructuring the supply chain 356
Using e-business to restructure the supply chain 358
Technology options and standards for supply
chain management 359
Adoption rates of e-business applications 360
Case Study 6.2 Tesco develops a buy-side
e-commerce system for supply chain management 363
IS-supported downstream supply chain
management 365
Outbound logistics management 365
IS infrastructure for supply chain management 366
Supply chain management implementation 368
Data standardization and exchange 368
Human resources requirements of SCM 369
The supply chain management strategy process 371
Managing partnerships 372
Managing global distribution 374
Case Study 6.3 RFID: keeping track starts its
move to a faster track 374
Summary 375
Exercises 376
References 377
Further reading 379
Web links 379
7 E-procurement 380
Learning outcomes / Management issues 380
Links to other chapters 380
Introduction 381
What is e-procurement? 381
Understanding the procurement process 384
Types of procurement 385
Participants in online procurement 386
Drivers of e-procurement 387
Case Study 7.1 Cambridge Consultants reduce
costs through e-procurement 388
Focus on estimating e-procurement cost 390
The impact of cost savings on profitability 391
Risks and impacts of e-procurement 392
Organizational risks 393
Failure to achieve real cost reductions 393
Technology risks 394
Implementing e-procurement 394
The growth in adoption of web-enabled
e-procurement 396
Integrating company systems with supplier
systems 397
Focus on electronic B2B marketplaces 400
Case Study 7.2 Covisint - a typical history of a
B2B marketplace? 403
Types of marketplace 405
The future of e-procurement? 407
Summary 407
Exercises 408
References 409
Further reading 410
Web links 410
E-marketing 412
Learning outcomes / Management issues 412
Links to other chapters 412
Introduction 413
Chapter structure 414
Real-world E-Business: Guess 415
What is e-marketing? 416
Marketing defined 416
E-marketing defined 417
Distinguishing between e-marketing, e-business
and e-commerce 417
E-marketing planning 418
Is a separate e-marketing plan required? 418
Situation analysis 420
Demand analysis 421
Competitor analysis 425
Intermediary analysis 427
Internal marketing audit 428
Objective setting 428
Case Study 8.1 The e-volution of easyJet s online
revenue contribution 431
Strategy 433
Market and product positioning 436
Target market strategies 437
Focus on characteristics of new-media marketing
communications 443
Tactics 448
Product 451
Case Study 8.2 Dell gets closer to its customers
online 453
Price 456
Place 460
Promotion 462
People, Process and Physical evidence 464
Focus on online branding 464
The importance of brand online 467
Actions 469
Control 470
Case Study 8.3 The new Napster changes the
music marketing mix 471
Contents
Summary
Exercises
References
Further reading
Web links
475
476
477
479
480
Implementation
559
Customer relationship management 481
Learning outcomes / Management issues 481
Links to other chapters 481
introduction 482
Marketing applications of CRM 483
Real-world E-Business: Warner Breaks 484
What is e-CRM? 486
Benefits of e-CRM 487
Permission marketing 488
Customer profiling 490
Conversion marketing 491
The online buying process 492
Differences in buyer behaviour in target markets 493
Differences between B2C and B2B buyer
behaviour 493
The net promoter score 495
Customer acguisition management 498
Focus on marketing communications for customer
acquisition 498
The characteristics of interactive marketing
communications 499
Assessing marketing communications effectiveness 502
Online marketing communications
Customer retention management
Personalization and mass customization
Online communities
Techniques for managing customer activity and
value
Lifetime value modelling
Focus on excelling in e-commerce service quality
Improving online service quality
Customer extension
Advanced online segmentation and targeting
techniques
Technology solutions for CRM
Types of CRM applications
Integration with back-office systems
The choice of single-vendor solutions or a more
fragmented choice
Data quality
Case Study 9.1 Tesco.com increases product
range and uses triggered communications to
support CRM
Summary
Exercises
References
Further reading
Web links
10 Change management 560
Learning outcomes / Management issues 560
Links to other chapters 560
Introduction 561
The challenges of e-business transformation 561
The challenges of sell-side e-commerce
implementation 563
Different types of change in business 566
Case Study 10.1 Process management: making
complex business simpler 570
Planning change 572
The imperative for project governance? 572
The project plan and schedule for an e-business
system 574
Prototyping 576
Human resource requirements 579
Staff retention 580
Outsourcing 581
Revising organizational structures 583
Approaches to managing change 586
Senior management involvement 586
Models for achieving change 586
Organizational culture 588
Focus on knowledge management 590
503 What is knowledge? 590
526 Objectives of knowledge management 592
528 Implementing knowledge management 593
530 Technologies for implementing knowledge
management 594
533 Case Study 10.2 Using Web 2.0 tools to support
534 knowledge management at Janssen-Cillag Australia 596
536 Risk management 598
536 Summary 600
539 Exercises 600
References 601
540 Further reading 603
546 Web links 603
547
547 11 Analysis and design 604
Learning outcomes / Management issues 604
548 Links to other chapters 604
549 Introduction 605
Real-world E-Business: Arena Flowers 606
Analysis for e-business 608
549 Workflow management 609
552 Process modelling 610
552 Process mapping 610
553 Task analysis and task decomposition 610
556 Process dependencies 612
557 Validating a new process model 618
Contents
Data modelling 619
Design for e-business 621
Architectural design of e-business systems 621
Focus on user-centred site design 623
Use-case analysis 627
Designing the information architecture 634
Customer orientation 639
Elements of site design 641
Web accessibility 646
Case Study 11.1 Dabs.com refines its web store 649
Focus on security design for e-business 652
Managing computer viruses 658
Controlling information service usage 660
Monitoring of electronic communications 660
E-mail management 665
Hacking 669
Secure e-commerce transactions 671
Approaches to developing secure systems 671
Current approaches to e-commerce security 673
Reassuring the customer 674
Case Study 11.2 Building an e-business fortress 674
Summary 675
Exercises 676
References 677
Further reading 679
Web links 679
12 Implementation and maintenance 680
Learning outcomes / Management issues 680
Links to other chapters 680
Introduction 681
Real-world E-Business: Thomas Cook 682
Alternatives for acquiring e-business systems 684
Development of web-based content and services 686
Creating static web content 686
Software and services for web-site development
and testing 689
Testing 694
The testing process 694
Testing environments 695
Changeover 695
Database creation and data migration 696
Deployment planning 697
Content management and maintenance 697
Frequency and scope of content updating 697
Maintenance process and responsibilities 699
Focus on measuring and improving performance of
e-business systems 703
Principles of performance management and
improvement 704
Stage 1: Creating a performance management
system 705
Stage 2: Defining the performance metrics
framework 706
Stage 3: Tools and techniques for collecting
metrics and summarizing results 711
Budgeting 724
Case Study 12.1 Learning from Amazon s culture
of metrics 726
Summary 732
Exercises 732
References 733
Further reading 734
Web links 735
Glossary
Index
736
754
|
| any_adam_object | 1 |
| author | Chaffey, Dave 1963- |
| author_GND | (DE-588)131879537 |
| author_facet | Chaffey, Dave 1963- |
| author_role | aut |
| author_sort | Chaffey, Dave 1963- |
| author_variant | d c dc |
| building | Verbundindex |
| bvnumber | BV035686136 |
| classification_rvk | QP 345 QP 650 QR 760 ST 610 |
| ctrlnum | (OCoLC)699025083 (DE-599)BVBBV035686136 |
| dewey-full | 658.054678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.054678 |
| dewey-search | 658.054678 |
| dewey-sort | 3658.054678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02134nam a2200553 c 4500</leader><controlfield tag="001">BV035686136</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100420 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090819s2009 ad|| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA932886</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780273719601 (pbk.)</subfield><subfield code="9">978-0-273-71960-1 (pbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0273719602 (pbk.)</subfield><subfield code="9">0-273-71960-2 (pbk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)699025083</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035686136</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.054678</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 345</subfield><subfield code="0">(DE-625)141866:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 760</subfield><subfield code="0">(DE-625)142080:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 610</subfield><subfield code="0">(DE-625)143683:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Chaffey, Dave</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131879537</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">E-business and e-commerce management</subfield><subfield code="b">strategy, implementation and practice</subfield><subfield code="c">Dave Chaffey</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow [u.a.]</subfield><subfield code="b">FT Prentice Hall</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXII, 764 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business enterprises / Computer networks</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">E-commerce</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business enterprises</subfield><subfield code="x">Computer networks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Leermiddelen (vorm)</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017740309&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017740309</subfield></datafield></record></collection> |
| geographic | Leermiddelen (vorm) gtt |
| geographic_facet | Leermiddelen (vorm) |
| id | DE-604.BV035686136 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:43:24Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017740309 |
| oclc_num | 699025083 |
| open_access_boolean | |
| owner | DE-634 DE-573 DE-20 DE-188 |
| owner_facet | DE-634 DE-573 DE-20 DE-188 |
| physical | XXXII, 764 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | FT Prentice Hall |
| record_format | marc |
| spelling | Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut E-business and e-commerce management strategy, implementation and practice Dave Chaffey 4. ed. Harlow [u.a.] FT Prentice Hall 2009 XXXII, 764 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Business enterprises / Computer networks E-commerce gtt Unternehmen Business enterprises Computer networks Unternehmen (DE-588)4061963-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Leermiddelen (vorm) gtt Electronic Commerce (DE-588)4592128-3 s Management (DE-588)4037278-9 s DE-604 Unternehmen (DE-588)4061963-1 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017740309&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chaffey, Dave 1963- E-business and e-commerce management strategy, implementation and practice Electronic commerce Business enterprises / Computer networks E-commerce gtt Unternehmen Business enterprises Computer networks Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4592128-3 (DE-588)4037278-9 |
| title | E-business and e-commerce management strategy, implementation and practice |
| title_auth | E-business and e-commerce management strategy, implementation and practice |
| title_exact_search | E-business and e-commerce management strategy, implementation and practice |
| title_full | E-business and e-commerce management strategy, implementation and practice Dave Chaffey |
| title_fullStr | E-business and e-commerce management strategy, implementation and practice Dave Chaffey |
| title_full_unstemmed | E-business and e-commerce management strategy, implementation and practice Dave Chaffey |
| title_short | E-business and e-commerce management |
| title_sort | e business and e commerce management strategy implementation and practice |
| title_sub | strategy, implementation and practice |
| topic | Electronic commerce Business enterprises / Computer networks E-commerce gtt Unternehmen Business enterprises Computer networks Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Electronic commerce Business enterprises / Computer networks E-commerce Unternehmen Business enterprises Computer networks Electronic Commerce Management Leermiddelen (vorm) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017740309&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT chaffeydave ebusinessandecommercemanagementstrategyimplementationandpractice |