Graphic design theory: readings from the field
Synopsis: The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamental; the how's of design. But as...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Princeton Architectural Press
2009
|
| Schriftenreihe: | Design briefs
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Synopsis: The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamental; the how's of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Laszlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Erscheint: April 2009 |
| Beschreibung: | 151 S. Ill. |
| ISBN: | 9781568987729 |
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| 520 | 3 | |a Synopsis: The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamental; the how's of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought | |
| 520 | 3 | |a Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Laszlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild | |
| 520 | 3 | |a Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse | |
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Datensatz im Suchindex
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| adam_text |
GRAPHIE DESIGN THEORY READINGS FROM THE FIELD EDITED BY HELEN ARMSTRONG
PRINCETON ARCHITECTURAL PRESS NEW YORK CONTENTS 6 FOREWORD: WHY THEORY?
ELLEN LUPTON 8 ACKNOWLEDGMENTS 9 INTRODUCTION: REVISITING THE
AVANT*GARDE 16 TIMELINE ~ - "'F!.' ~ -A~M MA CLOSE ",,,' , UH:NV PO
SECTION ONE: CREATING THE F'IELD 19 INTRODUCTION 20 MANIFESTO OF
FUTURISM I F. T. MARINETTI 11909 22 WHO WE ARE: MANIFESTO OF THE
CONSTRUCTIVIST GROUP I ALEKSANDR RODCHENKO, VARVARA STEPANOVA, AND
ALEKSEI GAN I C. 1922 25 OUR BOOK I EI LISSITZKY 11926 32 TYPOPHOTO I
LASZL6 MOHOIY'NAGY 11925 35 THE NEW TYPOGRAPHY I JAN TSCHICHOLD 11928 39
THE CRYSTAL GOBLET, OR WHY PRINTING SHOULD BE INVISIBLE I BEATRICE WARDE
\1930 44 ON TYPOGRAPHY I HERBERT BAYER 11967 THEORY AT WORK 50 FUTURISM
52 CONSTRUCTIVISM 54 THE BAUHAUS AND NEW TYPOGRAPHY SECTION TWO:
BUILDING ON SUCCESS 57 INTRODUCTION 58 DESIGNING PROGRAMMES I KARL
GERSTNER 11964 62 GRID AND DESIGN PHILOSOPHY I JOSEL MUELLER-BROCKMANN
11981 64 GOOD DESIGN IS GOODWILL I PAUL RAND 11987 70 LEARNING IROM LAS
VEGAS: THE FORGOTTEN SYMBOLISM 01 ARCHITECTURAL FORM I ROBERT VENTURI,
DENISE SCOTT BROWN, AND STEVEN IZENOUR 11972 77 MY WAY TO TYPOGRAPHY I
WOLLGANG WEINGART I 2000 81 TYPOGRAPHY AS DISCOURSE I KATHERINE MCCOY
WITH DAVID FREJ 11988 84 THE MACRAME 01 RESISTANCE I LORRAINE WILD 11998
87 THE DARK IN THE MIDDLE OF THE STAIRS I PAULA SCHER 11989 THEORY AT
WORK 90 INTERNATIONAL STYLE 92 MODERNISM IN AMERICA 94 NEW WAVE AND
POSTMODERNISM SECTION THREE: MAPPING THE FUTURE 97 INTRODUCTION 98 THE
UNDERGROUND MAINSTREAM I STEVEN HELLER I 2008 102 DESIGN AND REFLEXIVITY
I JAN VAN TOORN 11994 107 DESIGN ANARCHY 1KALLE LASN I 2006 108 THE
DESIGNER AS AUTHOR 1MICHAEL ROCK 11996 115 DESIGNING OUR OWN GRAVES I
DMITRI SIEGEL I 2006 119 DEMATERIALIZATION OF SCREEN SPACE I JESSICA
HEILAND I 2001 124 DESIGNING DESIGN I KENYA HARA I 2007 127
IMPORT/EXPORT, OR DESIGN WORKFLOW AND CONTEMPORARY AESTHETICS I LEV
MANOVICH I 2008 133 UNIVERS STRIKES BACK I ELLEN AND JULIA LUPTON I 2007
THEORY AT WORK 138 CONTEMPORARY DESIGN 145 GLOSSARY 147 TEXT SOURCES 148
BIBLIOGRAPHY 150 CREDITS 151 INDEX |
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| dewey-full | 741.6 |
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| discipline | Kunstgeschichte Allgemeines |
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| spelling | Graphic design theory readings from the field edited by Helen Armstrong New York Princeton Architectural Press 2009 151 S. Ill. txt rdacontent n rdamedia nc rdacarrier Design briefs Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Erscheint: April 2009 Synopsis: The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamental; the how's of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Laszlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse Graphic arts Commercial art Grafikdesign (DE-588)4019558-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Grafikdesign (DE-588)4019558-2 s DE-604 Joseph-Armstrong, Helen 194X- Sonstige (DE-588)157409694 oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017738688&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Graphic design theory readings from the field |
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