Consumer behavior: building marketing strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill Irwin
2010
|
| Ausgabe: | 11. ed., internat. student ed. |
| Schlagworte: | |
| Beschreibung: | McGrawHill international edition Includes bibliographical references and index |
| Beschreibung: | XXII, 778 S. zahlr. Ill., graph. Darst. 1 CD-ROM |
| ISBN: | 9780070171008 9780073381107 9780073361345 0073381101 9780077294106 0077294106 |
Internformat
MARC
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| 100 | 1 | |a Hawkins, Del I. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |b building marketing strategy |c Del I. Hawkins, David L. Mothersbaugh |
| 250 | |a 11. ed., internat. student ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill Irwin |c 2010 | |
| 300 | |a XXII, 778 S. |b zahlr. Ill., graph. Darst. |e 1 CD-ROM | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a McGrawHill international edition | ||
| 500 | |a Includes bibliographical references and index | ||
| 502 | |a 978-0-07-128841-5 | ||
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| 650 | 4 | |a Market surveys |z United States | |
| 650 | 4 | |a Consumer behavior |z United States |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1804139384714297347 |
|---|---|
| any_adam_object | |
| author | Hawkins, Del I. Mothersbaugh, David L. |
| author_facet | Hawkins, Del I. Mothersbaugh, David L. |
| author_role | aut aut |
| author_sort | Hawkins, Del I. |
| author_variant | d i h di dih d l m dl dlm |
| building | Verbundindex |
| bvnumber | BV035677209 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.33.U6 |
| callnumber-search | HF5415.33.U6 |
| callnumber-sort | HF 45415.33 U6 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| classification_tum | WIR 810f OEK 740f |
| ctrlnum | (OCoLC)263065399 (DE-599)BVBBV035677209 |
| dewey-full | 658.8/3420973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3420973 |
| dewey-search | 658.8/3420973 |
| dewey-sort | 3658.8 73420973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | 11. ed., internat. student ed. |
| format | Thesis Book |
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| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV035677209 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:43:06Z |
| institution | BVB |
| isbn | 9780070171008 9780073381107 9780073361345 0073381101 9780077294106 0077294106 |
| language | English |
| lccn | 2008044958 |
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| physical | XXII, 778 S. zahlr. Ill., graph. Darst. 1 CD-ROM |
| publishDate | 2010 |
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| publisher | McGraw-Hill Irwin |
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| spelling | Hawkins, Del I. Verfasser aut Consumer behavior building marketing strategy Del I. Hawkins, David L. Mothersbaugh 11. ed., internat. student ed. Boston [u.a.] McGraw-Hill Irwin 2010 XXII, 778 S. zahlr. Ill., graph. Darst. 1 CD-ROM txt rdacontent n rdamedia nc rdacarrier McGrawHill international edition Includes bibliographical references and index 978-0-07-128841-5 Consumer behavior United States Market surveys United States Consumer behavior United States Case studies Strategie (DE-588)4057952-9 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4113937-9 Hochschulschrift gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s USA (DE-588)4078704-7 g 1\p DE-604 Marketing (DE-588)4037589-4 s Strategie (DE-588)4057952-9 s 2\p DE-604 Mothersbaugh, David L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hawkins, Del I. Mothersbaugh, David L. Consumer behavior building marketing strategy Consumer behavior United States Market surveys United States Consumer behavior United States Case studies Strategie (DE-588)4057952-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Consumer behavior building marketing strategy |
| title_auth | Consumer behavior building marketing strategy |
| title_exact_search | Consumer behavior building marketing strategy |
| title_full | Consumer behavior building marketing strategy Del I. Hawkins, David L. Mothersbaugh |
| title_fullStr | Consumer behavior building marketing strategy Del I. Hawkins, David L. Mothersbaugh |
| title_full_unstemmed | Consumer behavior building marketing strategy Del I. Hawkins, David L. Mothersbaugh |
| title_short | Consumer behavior |
| title_sort | consumer behavior building marketing strategy |
| title_sub | building marketing strategy |
| topic | Consumer behavior United States Market surveys United States Consumer behavior United States Case studies Strategie (DE-588)4057952-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer behavior United States Market surveys United States Consumer behavior United States Case studies Strategie Marketingstrategie Marketing Verbraucherverhalten USA Fallstudiensammlung Hochschulschrift |
| work_keys_str_mv | AT hawkinsdeli consumerbehaviorbuildingmarketingstrategy AT mothersbaughdavidl consumerbehaviorbuildingmarketingstrategy |