Reklamnaja kommunikacija:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Russian |
| Veröffentlicht: |
Moskva
URSS
2008
|
| Ausgabe: | Izd. 3. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | In kyrill. Schr., russ. Includes bibliographical references (p. [267]-272) and index |
| Beschreibung: | 277 S. graph. Darst. 21 cm |
| ISBN: | 9785382005065 |
Internformat
MARC
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| 100 | 1 | |a Medvedeva, Elena Vjačeslavovna |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Reklamnaja kommunikacija |c E. V. Medvedeva |
| 250 | |a Izd. 3. | ||
| 264 | 1 | |a Moskva |b URSS |c 2008 | |
| 300 | |a 277 S. |b graph. Darst. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a In kyrill. Schr., russ. | ||
| 500 | |a Includes bibliographical references (p. [267]-272) and index | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising / Language | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Language | |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | |5 DE-604 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-017718699 | ||
Datensatz im Suchindex
| _version_ | 1804139356657549312 |
|---|---|
| adam_text | Оглавление
Введение
3
Глава
1.
Рекламное сообщение
7
Структура вербальной части рекламного сообщения. Характер и
функции структурных компонентов вербальной части (слоган,
заголовок, основной рекламный текст, эхо-фраза). Взаимодействие
семантических рядов (вербального, визуального, звукового,
ритмического) в рекламном сообщении.
Глава
2.
Реклама как вид словесности
40
Риторика как инструмент изучения словесности. Этос, пафос, логос
рекламы. Место рекламы среди других видов словесности (массовая
коммуникация, деловое общение, пропаганда).
Глава
3.
Реклама как вид манипулятивной коммуникации.
77
Имидж как глобальное сообщение в рекламной коммуникации.
Манипулятивная коммуникация как особый вид словесности. Реклама
как манипудятивно-имиджевая коммуникация.
Глава
4.
Лингвосгилистмческий анализ как инструмент изучения
108
языка рекламы.
Семантический уровень (синтаксис, морфология, лексика);
матесемиотический уровень (фразеология, стилистика,
внутритекстовая взаимосвязь лексических единиц);
метаметасемиотический уровень (национально-языковая картина
мира, юмор, прецедентные феномены, высоко- и
низкоконтекстуальные культуры); семиотический метод перевода
рекламных текстов на иностранные языки.
Глава
5.
Реклама как инструмент зомбирования.
235
Гипноз, суггестия, зомбирование.
Глава
6.
Столкновение культур в рекламе.
255
Приложение.
264
Литература.
267
Указатель.
274
|
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| id | DE-604.BV035664321 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:42:47Z |
| institution | BVB |
| isbn | 9785382005065 |
| language | Russian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017718699 |
| oclc_num | 233699103 |
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| owner_facet | DE-19 DE-BY-UBM DE-11 DE-20 DE-473 DE-BY-UBG |
| physical | 277 S. graph. Darst. 21 cm |
| publishDate | 2008 |
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| publisher | URSS |
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| spelling | Medvedeva, Elena Vjačeslavovna Verfasser aut Reklamnaja kommunikacija E. V. Medvedeva Izd. 3. Moskva URSS 2008 277 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier In kyrill. Schr., russ. Includes bibliographical references (p. [267]-272) and index Advertising Advertising / Language Advertising Language Werbesprache (DE-588)4065535-0 gnd rswk-swf Russisch (DE-588)4051038-4 gnd rswk-swf Russisch (DE-588)4051038-4 s Werbesprache (DE-588)4065535-0 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017718699&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Medvedeva, Elena Vjačeslavovna Reklamnaja kommunikacija Advertising Advertising / Language Advertising Language Werbesprache (DE-588)4065535-0 gnd Russisch (DE-588)4051038-4 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4051038-4 |
| title | Reklamnaja kommunikacija |
| title_auth | Reklamnaja kommunikacija |
| title_exact_search | Reklamnaja kommunikacija |
| title_full | Reklamnaja kommunikacija E. V. Medvedeva |
| title_fullStr | Reklamnaja kommunikacija E. V. Medvedeva |
| title_full_unstemmed | Reklamnaja kommunikacija E. V. Medvedeva |
| title_short | Reklamnaja kommunikacija |
| title_sort | reklamnaja kommunikacija |
| topic | Advertising Advertising / Language Advertising Language Werbesprache (DE-588)4065535-0 gnd Russisch (DE-588)4051038-4 gnd |
| topic_facet | Advertising Advertising / Language Advertising Language Werbesprache Russisch |
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