Patterns of entrepreneurship management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 418 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780470169698 0470169699 |
Internformat
MARC
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| 100 | 1 | |a Kaplan, Jack M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Patterns of entrepreneurship management |c Jack M. Kaplan ; Anthony C. Warren |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2010 | |
| 300 | |a XIV, 418 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Entrepreneurship | |
| 650 | 4 | |a New business enterprises / Management | |
| 650 | 4 | |a Entrepreneurship | |
| 650 | 4 | |a New business enterprises |x Management | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Preface
List of Cases and Profiles
PART ONE: GETTING STARTED AS AN
________________
ENTREPRENEUR
______________
Chapter
1
What Is an Entrepreneur?
3
Introduction
3
Profile: Wayne McVicker—A Typical Entrepreneur
4
An Entrepreneurial Perspective
5
Commonly Shared Entrepreneurial Characteristics
5
Types of Entrepreneurs
6
The Need to Control
7
Entrepreneurship
Roller Coaster
9
So Why Become an Entrepreneur?
9
Use the Master-Case to Develop Management Skills
10
Summary
11
Study Questions
11
Exercises
11
Interactive Learning on the Web
12
Appendix: The Master-Case,
Neoforma,
Inc.
12
Neoforma
—
A Summary of the Master-Case
13
Additional Resources
17
Chapter
2
The Entrepreneurial Process
21
Introduction
21
Profile: Ted Graef and Scott Johnson—Getting Started with an
Off-the-Sherf Idea
22
The
Spiderweb
Model
22
Finding Early Mentors
23
Managing Stress
24
The Five-stage Entrepreneurial Process
25
The Growth of Entrepreneurial Companies
29
The Growth Period
29
Summary
30
Study Questions
30
Exercises
30
Interactive Learning on the Web
31
Additional Resources
31
Chapter
3
The Art of Innovation
—
Developing Ideas and
Business Opportunities
35
Introduction
35
Profile: Becky Minard and
Paal
Gisholt
—
Finding a Point of Pain
36
Why Innovation Is Important
40
Definition and Types of Innovation
41
Frameworks for Learning Innovation Skills
43
Finding and Assessing Ideas
48
Converting an Idea into an Opportunity
49
Opportunity: Five Phases to Success
50
Summary
59
Study Questions
60
Exercises
60
Interactive Learning on the Web
60
Appendix: The Bayh-Dole Act
61
Additional Resources
61
Chapter
4
Analyzing the Market, Customers,
and Competition
65
Introduction
65
Profile:
Donn
Rappaport—
Marketing Visionary in Using Data
66
Formulating a Successful Marketing Plan
67
Preparing the Marketing Analysis and Plan
68
Defining the Market Segmentation
71
Conducting a Competitive Analysis
74
Preparing the Pricing and Sales Strategy
76
Penetrating the Market and Setting Up Sales Channels
78
Summary
80
Study Questions
82
Exercises
82
Interactive Learning on the Web
83
Case Study: Smart Card LLC Marketing Plan
84
Appendix: Marketing Research Techniques
86
Additional Resources
89
Chapter
5
Writing the Winning Business Plan
91
Introduction
91
Profile: Nikolay Shkolnik—Business Plan Turns a Dream
into Reality
92
The Value of a Business Plan
93
xii
Contents XIII
Setting
Goals and Objectives
94
Starting the Process to Write the Plan: Five Steps
95
Determining What Type of Business Plan Is Best
97
A Typical Business Plan Format and Content
99
Understanding Why Business Plans Fail
104
Summary
105
Study Questions
107
Exercises
107
Case Study:
Surfparks LLC 108
Appendix: The Roadmap Guide for Writing a Business Plan
121
Interactive Learning on the Web
125
Additional Resources
125
Chapter
6
Setting Up the Company
127
Introduction
127
Profile: Ethan Wendle and Matt Chverchko—When to Convert from an
S-to a C-corporation
128
Identifying What Form of Ownership Is Best
129
Forms of Doing Business
129
Sole Proprietorship
129
C-corporation
132
S-corporation
138
Partnership
140
Limited Liability Company
142
Business Start-up Checklist
143
Summary
147
Study Questions
148
Exercises
149
Interactive Learning on the Web
150
PART TWO: MONEY SOURCES-FINDING AND
______________
MANAGING FUNDS
____________
Ш
Chapter
7
Bootstrapping and Financing the Closely
Held Company
153
Introduction
153
Profile: James Dyson
—
Bootstrapping out of Necessity
155
Securing Early-stage Funding
157
Self-funding
157
Family and Friends
161
Using Factoring and Bank Loans as a Source of Cash
161
How to Use Commercial Banks 1
62
Using Government Sources of Funding
167
Summary
170
Study Questions
171
Exercises
172
Interactive Learning on the Web
172
Appendix: Start-up Entrepreneurs and Business Incubators
172
Additional Resources
176
Chapter
8
Equity Financing for High Growth
181
Introduction
181
Profile: Matt
Brezina—
Staged Investments
183
Equity Investment Fundamentals
183
Angel Investors
193
Microeq uity
—
Little Money with a Lot of Mentoring
194
Understanding the Venture Capital Process
195
Guide to Selecting a Venture Capitalist
198
Private Placements
199
Strategic Partnerships and Corporate Investments
200
Learning How to Value a Business
202
Summary
208
Study Questions
209
Exercises
209
Cose Study: CoreTek, Inc.
210
Interactive Learning on the Web
211
Additional Resources
211
Appendix
1 :
Due Diligence Checklist
214
Appendix
2:
Model Venture Capital Term Sheet—Series a Preferred
Stock
219
Chapter
9
Managing the Money
231
Introduction
231
Profile:
Alvin
Katz
—
Managing Cash in Tight Situations
232
The Value of the Balance Sheet
233
Review and Analysis of the Balance Sheet
234
The Value of an Income Statement
241
How to Use Ratios for Profitability
242
The Value of the Statement of Cosh Flows
243
Understanding Footnotes to Financial Statements
244
Preparing Financial Projections
245
Preparing a Cash Flow Forecast
249
Preparing a Breakeven Analysis
252
Analyzing an Investment Decision
254
Taxes and Filing
256
The Stresses of Managing Money
257
Summary
257
Study Questions
258
Exercises
258
Interactive Learning on the Web
259
Additional Resources
259
PART THREE: IMPLEMENTATION
261
Chapter
1
0
Discovering Value in Intellectual Property: The
Competitive Edge
263
Introduction
264
Profile: Ian Kibblewhite-An Integrated IP Strategy
264
XIV Contents
The Volue
of Trademarks
266
The Value of Copyrights
269
The Value of Patents
272
How to Protect Intellectual Property
278
Getting Started with the Patent Idea
280
What Is Prior Art?
280
Using Search Options
281
Progress from Idea to Patent to Enterprise
285
The Value of Trade Secrets
286
Reverse Engineering
287
Summary
287
Study Questions
288
Exercises
289
Interactive Learning on the Web
289
Internet IP Source Sites
290
Additional Resources
290
Chapter
11
Business Models and the Power
of Information
293
Introduction
293
Profile: Heal DeAngelo-Using Data Collection
294
Definition of Business Models
297
Capturing Value in the Supply Chain
298
Using Databases to Create Value
299
Locking in Customers
300
Licensing and Franchising
301
Outsourcing Resources
307
Models Built around Social Networks
310
Corporate Partnering
311
Summary
312
Study Questions
312
Exercises
312
Interactive Learning on the Web
313
Additional Resources
314
Chapter
12
Managing the Team
317
Introduction
317
Profile: Paul Sitvrs
—
Building an Embracing
Culture
318
Developing a Strong Corporate Culture
319
Finding and Hiring the Best People
321
Deoling with firing on Employee
323
Dealing with a Resignation
325
Conftcts of Interest and Business Ethics
325
Lego) Issues
327
Setting up Stock-Option Agreements
329
Summary
329
StudyQuestions
330
Exercises
330
Interactive Learning on the Web
331
Appendix: Legal Document Templates
331
PART FOUR: COMMUNICATING AND EXITING
343
Chapter
13
Communicating the Opportunity
345
Introduction
345
Profile: Craig
Bandes—
Matching Presentations to Investors
346
Locating Investors
347
Preparing a Teaser
349
The Elevator Pitch
353
After the Presentation
359
Summary
361
StudyQuestions
361
Exercises
362
Interactive Learning on the Web
362
Chapter
14
Scaling and Exiting the Venture
365
Introduction
366
Profile: Alan Trefler—Private to Public Ownership
366
Create an Exit Strategy
366
Selling an Equity Stake to a Partner
367
Implementing the Plan of Action
368
Selling the Business
369
Preparing a Selling Memorandum
370
Searching for Buyers
371
Evaluating Offers
372
Create the Letter of Intent
373
Performing Due Diligence
374
Closing the Deal
375
Merge with Another Business
375
Consider a Public Offering
376
Determining the Benefits of Going Public
376
Determining the Disadvantages of Going Public
378
Managing the IPO Event
379
Completing the Registration Process
379
Presenting a Rood Show
381
The Expenses of Going Public
382
Delivering Value and Meeting Market Expectations
383
Summary
383
StudyQuestions
384
Exercises
384
Interactive Learning on the Web
385
Additional Resources
385
Addendum: Three Case Studies Covering the Whole Book
387
Notes
393
Glossary of Terms
403
Index
409
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| spelling | Kaplan, Jack M. Verfasser aut Patterns of entrepreneurship management Jack M. Kaplan ; Anthony C. Warren 3. ed. Hoboken, NJ Wiley 2010 XIV, 418 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Entrepreneurship New business enterprises / Management New business enterprises Management Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Entrepreneurship (DE-588)7588126-3 s DE-604 Unternehmensgründung (DE-588)4078599-3 s Warren, Anthony C. Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017701275&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kaplan, Jack M. Warren, Anthony C. Patterns of entrepreneurship management Entrepreneurship New business enterprises / Management New business enterprises Management Unternehmensgründung (DE-588)4078599-3 gnd Entrepreneurship (DE-588)7588126-3 gnd |
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| title | Patterns of entrepreneurship management |
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| title_full | Patterns of entrepreneurship management Jack M. Kaplan ; Anthony C. Warren |
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