Applied public relations: cases in stakeholder management
Gespeichert in:
| Vorheriger Titel: | Lamb, Larry F. Applied public relations |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2009
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 288 S. graph. Darst. |
| ISBN: | 0415999154 0415999162 0203871545 9780415999151 9780415999168 9780203871546 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035644093 | ||
| 003 | DE-604 | ||
| 005 | 20091026 | ||
| 007 | t | ||
| 008 | 090723s2009 xxud||| |||| 00||| eng d | ||
| 020 | |a 0415999154 |c cloth : alk. paper |9 0-415-99915-4 | ||
| 020 | |a 0415999162 |9 0-415-99916-2 | ||
| 020 | |a 0203871545 |c pbk. : alk. paper |9 0-203-87154-5 | ||
| 020 | |a 9780415999151 |9 978-0-415-99915-1 | ||
| 020 | |a 9780415999168 |9 978-0-415-99916-8 | ||
| 020 | |a 9780203871546 |9 978-0-203-87154-6 | ||
| 035 | |a (OCoLC)297222668 | ||
| 035 | |a (DE-599)HBZHT016009017 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HD59 | |
| 082 | 0 | |a 659.2 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 245 | 1 | 0 | |a Applied public relations |b cases in stakeholder management |c Kathy Brittain McKee ; Larry F. Lamb |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Routledge |c 2009 | |
| 300 | |a XIII, 288 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Public relations |v Case studies | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Stakeholder |0 (DE-588)4300861-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 1 | 2 | |a Stakeholder |0 (DE-588)4300861-6 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a McKee, Kathy Brittain |e Sonstige |4 oth | |
| 700 | 1 | |a Lamb, Larry F. |e Sonstige |4 oth | |
| 780 | 0 | 0 | |i Früher u.d.T. |a Lamb, Larry F. |t Applied public relations |w (DE-604)BV022881261 |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017698829&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017698829 | ||
Datensatz im Suchindex
| _version_ | 1804139326617944064 |
|---|---|
| adam_text | Contents
List of figures
ix
Preface
xi
Professional Insight: The Management Champion
of Social Responsibility
xiv
James E. Grunig
Public Relations: Maintaining Mutually Beneficial Systems of
Stakeholder Relationships
1
Professional Insight: The Case For Character
8
Ron Arp
Stakeholders: Employees
11
Case
1.
General Motors Trims Its Workforce and Operations
16
Case
2.
You Can t Buy That Kind of PR : Southwest Airlines
Employees Star in Reality TV
21
Case
3.
Teamsters Deliver Public Support During the UPS Strike
24
Case
4.
Sun Shines Through Employee Blogs
28
Case
5.
The Case of the Misfired Memo
31
Professional Insight: Your Real Job Description
35
Lisa Owens
Stakeholders: Community
37
Case
6.
The Company For Women Pledges Support
41
Case
7.
CharitaBulls Help Others Win at Life
46
Case
8.
Walking the Talk : DuPont s Land Legacy Program
Donates
16,000
Acres to The Conservation Fund
50
Case
9.
Habitat for Humanity: Building Corporate Bridges and
Affordable Houses 54
Case
10:
Community Service Constitutes Core Competency of
Timberland
58
Professional Insight: A Lesson: Advertising and Public
Relations Can Work in Harmony
64
Anne Sceia Klein
vi
· Contents
4
Stakeholders: Consumers
67
Case
11.
Would You Like Your
Taco
With or Without Pesticide
Today?
71
Case
12.
Wendy s Relies On Reputation to Combat Finger Fraud
76
Case
13. Bausch &
Lomb
Sees Recall
79
Case
14.
Tire Tread Troubles Drive Firestone into Crisis of
Confidence
83
Case
15.
Wal-Mart: Soaring Through Sustainability
89
Case
16.
Warner Bros, (and Others) are Wild About Harry
93
Professional Insight: Public Relations in the iPod Generation
98
Richard D. French
5
Stakeholders: Media
101
Case
17.
Media Interest in Transplant Drama Stokes Anxiety in
Health Care Professionals
106
Case
18.
Fake News Release Leads to Arrest
113
Case
19.
Bishops, Priests, and Reporters: The Catholic Church
and Media Coverage of Sex Abuse Scandals
119
Case
20.
Bowling For Columbine Strikes Ammunition Sales at
Kmart Corp.
124
Case
21.
Creating and Controlling
—
A Dialogue on Energy:
Chevron Launches Worldwide Advertising Campaign
127
Professional Insight: Making News in a New Media World
131
David Henderson
6
Stakeholders: Investors
133
Case
22.
The Communications Company That Didn t
Communicate: WorldCom
138
Case
23.
Appearances or Substance: Which is More Important?
143
Case
24.
A Habit of Activism
150
Case
25.
Hewlett-Packard Seeks to Plug Leaks With a Secret
Investigation
154
Professional Insight: Integrated Communication and
Shareholder Wealth
158
Linda Kelleher
7
Stakeholders: Members and Volunteers
161
Case
26.
Designated Donations? The American Red Cross and
the Liberty Fund
165
Case
27.
Offering
1
-888-995-HOPE to Homeowners
171
Case
28.
Colossal Fossil Dominates Chicago s Field Museum
174
Case
29:
Queen Latifah Introduces National Women s
Confidence Day
179
Case
30.
A New Way for the United Way of the National
Capital Area?
182
Contents ·
vii
Professional
Insight: A Higher Ethical Standard for Nonprofits
187
James E. Moody
8
Stakeholders: Governments and Regulators
189
Case
31
Hospital Advocates for its Property-Tax Exemption
196
Case
32.
New Internet Cookie Recipe Gives Heartburn to
DoubleClick
201
Case
33.
Working Together to Bring Peace : Saudi Arabia
Seeks to Improve its U.S. Image
206
Case
34.
Kick Ash Bash Sets Stage for
Antismoking
Campaign
209
Case
35.
What Happened : Former Press Secretary s Memoir
Sparks Controversies
215
Professional Insight: Is Saying No an Option for the
Government?
218
Gene Rose
9
Stakeholders: Activists
221
Case
36.
PETA
Serves Up Holocaust on Your Plate Campaign
225
Case
37.
Greenpeace Pressures Chemical Producers to Reduce
Risks of Chlorine Gas
228
Case
38.
Activist Campaign in India Examines Soft Drinks
233
Case
39.
Activists Keep Nike on the Run
239
Professional Insight: Three Key Concepts from a PR Pioneer
Turned Critic
246
Larry Pfautsch
10
Stakeholders: Global Citizens
249
Case
40
Our Weapon is Our Nakedness : Nigerian
Women Use Cultural Taboo to Fight Big Oil Company
254
Case
41.
Bayer Drug Recall Strains International Relationships
258
Case
42.
Brewing International Relationships: Does Starbucks
C.A.F.E. Program Serve Social Responsibility to Ethiopian
Coffee Farmers?
263
Case
43.
Publicis and the European Central Bank Introduce
The Euro, Our Money to the World
268
Case
44.
Red, White, and Blue—and Golden?
McDonalds Responds to International Pressures
272
Case
45.
Maritime Tragedy Compounded by
Cultural Differences
276
Professional Insight: Global Connections, Distinctive
Differences
Julie Freeman
Index
284
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV035644093 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)297222668 (DE-599)HBZHT016009017 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02216nam a2200553zc 4500</leader><controlfield tag="001">BV035644093</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20091026 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090723s2009 xxud||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415999154</subfield><subfield code="c">cloth : alk. paper</subfield><subfield code="9">0-415-99915-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415999162</subfield><subfield code="9">0-415-99916-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0203871545</subfield><subfield code="c">pbk. : alk. paper</subfield><subfield code="9">0-203-87154-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415999151</subfield><subfield code="9">978-0-415-99915-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415999168</subfield><subfield code="9">978-0-415-99916-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203871546</subfield><subfield code="9">978-0-203-87154-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)297222668</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT016009017</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD59</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Applied public relations</subfield><subfield code="b">cases in stakeholder management</subfield><subfield code="c">Kathy Brittain McKee ; Larry F. Lamb</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Routledge</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 288 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Stakeholder</subfield><subfield code="0">(DE-588)4300861-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Stakeholder</subfield><subfield code="0">(DE-588)4300861-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McKee, Kathy Brittain</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lamb, Larry F.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Früher u.d.T.</subfield><subfield code="a">Lamb, Larry F.</subfield><subfield code="t">Applied public relations</subfield><subfield code="w">(DE-604)BV022881261</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bayreuth</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017698829&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017698829</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV035644093 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:42:18Z |
| institution | BVB |
| isbn | 0415999154 0415999162 0203871545 9780415999151 9780415999168 9780203871546 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017698829 |
| oclc_num | 297222668 |
| open_access_boolean | |
| owner | DE-1050 DE-703 DE-188 |
| owner_facet | DE-1050 DE-703 DE-188 |
| physical | XIII, 288 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Routledge |
| record_format | marc |
| spelling | Applied public relations cases in stakeholder management Kathy Brittain McKee ; Larry F. Lamb 2. ed. New York [u.a.] Routledge 2009 XIII, 288 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Public relations Case studies Unternehmen (DE-588)4061963-1 gnd rswk-swf Stakeholder (DE-588)4300861-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Unternehmen (DE-588)4061963-1 s Stakeholder (DE-588)4300861-6 s DE-188 McKee, Kathy Brittain Sonstige oth Lamb, Larry F. Sonstige oth Früher u.d.T. Lamb, Larry F. Applied public relations (DE-604)BV022881261 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017698829&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Applied public relations cases in stakeholder management Public relations Case studies Unternehmen (DE-588)4061963-1 gnd Stakeholder (DE-588)4300861-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4300861-6 (DE-588)4043188-5 (DE-588)4522595-3 |
| title | Applied public relations cases in stakeholder management |
| title_auth | Applied public relations cases in stakeholder management |
| title_exact_search | Applied public relations cases in stakeholder management |
| title_full | Applied public relations cases in stakeholder management Kathy Brittain McKee ; Larry F. Lamb |
| title_fullStr | Applied public relations cases in stakeholder management Kathy Brittain McKee ; Larry F. Lamb |
| title_full_unstemmed | Applied public relations cases in stakeholder management Kathy Brittain McKee ; Larry F. Lamb |
| title_old | Lamb, Larry F. Applied public relations |
| title_short | Applied public relations |
| title_sort | applied public relations cases in stakeholder management |
| title_sub | cases in stakeholder management |
| topic | Public relations Case studies Unternehmen (DE-588)4061963-1 gnd Stakeholder (DE-588)4300861-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Case studies Unternehmen Stakeholder Öffentlichkeitsarbeit Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017698829&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mckeekathybrittain appliedpublicrelationscasesinstakeholdermanagement AT lamblarryf appliedpublicrelationscasesinstakeholdermanagement |