Successful e-mail marketing strategies: from hunting to farming
When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Racom Communications
2009
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| Subjects: | |
| Summary: | When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | III, 395 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781933199160 1933199164 |
Staff View
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| id | DE-604.BV035632788 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:42:02Z |
| institution | BVB |
| isbn | 9781933199160 1933199164 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017687700 |
| oclc_num | 261177018 |
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| owner | DE-945 |
| owner_facet | DE-945 |
| physical | III, 395 S. Ill., graph. Darst. 24 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Racom Communications |
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| spelling | Hughes, Arthur Middleton Verfasser aut Successful e-mail marketing strategies from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser Chicago Racom Communications 2009 III, 395 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably. Internet marketing Telemarketing Electronic mail systems E-Mail (DE-588)4191427-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s E-Mail (DE-588)4191427-2 s Kundenbindung (DE-588)4384508-3 s b DE-604 Sweetser, Arthur Sonstige oth |
| spellingShingle | Hughes, Arthur Middleton Successful e-mail marketing strategies from hunting to farming Internet marketing Telemarketing Electronic mail systems E-Mail (DE-588)4191427-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4191427-2 (DE-588)4120697-6 (DE-588)4384508-3 |
| title | Successful e-mail marketing strategies from hunting to farming |
| title_auth | Successful e-mail marketing strategies from hunting to farming |
| title_exact_search | Successful e-mail marketing strategies from hunting to farming |
| title_full | Successful e-mail marketing strategies from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser |
| title_fullStr | Successful e-mail marketing strategies from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser |
| title_full_unstemmed | Successful e-mail marketing strategies from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser |
| title_short | Successful e-mail marketing strategies |
| title_sort | successful e mail marketing strategies from hunting to farming |
| title_sub | from hunting to farming |
| topic | Internet marketing Telemarketing Electronic mail systems E-Mail (DE-588)4191427-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Internet marketing Telemarketing Electronic mail systems Marketingstrategie Kundenbindung |
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