Successful e-mail marketing strategies: from hunting to farming
When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Racom Communications
2009
|
| Schlagworte: | |
| Zusammenfassung: | When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | III, 395 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781933199160 1933199164 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035632788 | ||
| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 090717s2009 ad|| |||| 00||| eng d | ||
| 020 | |a 9781933199160 |9 978-1-933199-16-0 | ||
| 020 | |a 1933199164 |9 1-933199-16-4 | ||
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| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Hughes, Arthur Middleton |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Successful e-mail marketing strategies |b from hunting to farming |c by Arthur Middleton Hughes & Arthur Sweetser |
| 264 | 1 | |a Chicago |b Racom Communications |c 2009 | |
| 300 | |a III, 395 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably. | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Electronic mail systems | |
| 650 | 4 | |a Electronic mail systems | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Telemarketing | |
| 650 | 0 | 7 | |a E-Mail |0 (DE-588)4191427-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | 1 | |a E-Mail |0 (DE-588)4191427-2 |D s |
| 689 | 0 | 2 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Sweetser, Arthur |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017687700 | ||
Datensatz im Suchindex
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| author | Hughes, Arthur Middleton |
| author_facet | Hughes, Arthur Middleton |
| author_role | aut |
| author_sort | Hughes, Arthur Middleton |
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| building | Verbundindex |
| bvnumber | BV035632788 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)261177018 (DE-599)BVBBV035632788 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035632788 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:42:02Z |
| institution | BVB |
| isbn | 9781933199160 1933199164 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017687700 |
| oclc_num | 261177018 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | III, 395 S. Ill., graph. Darst. 24 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Racom Communications |
| record_format | marc |
| spelling | Hughes, Arthur Middleton Verfasser aut Successful e-mail marketing strategies from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser Chicago Racom Communications 2009 III, 395 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably. Internet marketing Telemarketing Electronic mail systems E-Mail (DE-588)4191427-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s E-Mail (DE-588)4191427-2 s Kundenbindung (DE-588)4384508-3 s b DE-604 Sweetser, Arthur Sonstige oth |
| spellingShingle | Hughes, Arthur Middleton Successful e-mail marketing strategies from hunting to farming Internet marketing Telemarketing Electronic mail systems E-Mail (DE-588)4191427-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4191427-2 (DE-588)4120697-6 (DE-588)4384508-3 |
| title | Successful e-mail marketing strategies from hunting to farming |
| title_auth | Successful e-mail marketing strategies from hunting to farming |
| title_exact_search | Successful e-mail marketing strategies from hunting to farming |
| title_full | Successful e-mail marketing strategies from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser |
| title_fullStr | Successful e-mail marketing strategies from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser |
| title_full_unstemmed | Successful e-mail marketing strategies from hunting to farming by Arthur Middleton Hughes & Arthur Sweetser |
| title_short | Successful e-mail marketing strategies |
| title_sort | successful e mail marketing strategies from hunting to farming |
| title_sub | from hunting to farming |
| topic | Internet marketing Telemarketing Electronic mail systems E-Mail (DE-588)4191427-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Internet marketing Telemarketing Electronic mail systems Marketingstrategie Kundenbindung |
| work_keys_str_mv | AT hughesarthurmiddleton successfulemailmarketingstrategiesfromhuntingtofarming AT sweetserarthur successfulemailmarketingstrategiesfromhuntingtofarming |