Gray markets: prevention, detection, and litigation
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2009
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | IX, 344 S. |
ISBN: | 9780195371291 |
Internformat
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650 | 4 | |a Gray market |x Law and legislation |z United States | |
650 | 4 | |a Marketing |x Law and legislation |z United States | |
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Datensatz im Suchindex
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---|---|
adam_text | Titel: Gray markets
Autor: Sugden, David R.
Jahr: 2009
Contents
ACKNOWLEDGMENTS xi
ABOUT THE AUTHOR xiii
PARTI: Introduction: The Gray Market 1
CHAPTER 1: Shades of Gray: The Spectrum of Product Diversion 3
a. The Gray Market 3
b. From Bad to Worse: The Black Market 6
CHAPTER 2: From iPhones to Viagra: The Affected Industries 9
a. Airline Industry 10
b. Automotive Industry 11
c. Cigarette Industry 13
d. Cosmetics and Personal Care Products 14
e. Clothing and Apparel 16
f. Food and Drinks 17
g. Watches and Jewelry 18
h. Natural Resources 20
i. Technology 21
j. Pharmaceuticals 22
k. Toys 24
CHAPTER 3: Black and Gray Market 2.0: From Flea Markets to eBay 27
a. Globalization 28
b. Internet 32
c. Technology 35
d. Decreased Trade Barriers 37
CHAPTER 4: The Rippling Effect: Gray Market Consequences 39
a. Economic Consequences 40
i. Partner Relationships 44
ii. Customer Satisfaction and Brand Goodwill 47
iii. Warranty and Service Costs 49
iv. Research and Development 51
vi Contents
b. Social Consequences 52
i. Consumer Health and Safety 52
ii. Harm to the Environment 55
iii. Tax Revenue 56
iv. Organized Crime 59
c. Benefits of the Gray Market 60
i. Discover and Reach New Markets 61
ii. Overcome Supply Chain Constraints 63
iii. Reduce Combating Expense 63
part ii: Prevention: Reducing the Gray Market Potential 65
CHAPTER 5: Education: Promoting Gray Market Abstinence 67
a. Employees 67
b. Distribution Partners 70
c. Consumers 72
d. Industry Alliances 73
e. Government Relations 75
f. Media 76
CHAPTER 6: Troubleshooting Supply Chain Vulnerabilities 77
a. Selecting and Qualifying Partners 78
i. Background Research 78
ii. Training and Certification 80
b. The Partner Contracts 81
i. Guidelines and Promises 84
ii. Incentives for Compliance 96
iii. Penalties for Noncompliance 99
c. Tightening the Supply Chain 102
i. Acknowledging Geographic Vulnerabilities 102
ii. On-Site Security 106
iii. Transit Security 11 °
iv. Product Security 111
CHAPTER 7: Alternative Gray Market Strategies 115
a. Worldwide Pricing 115
b. Staggered Distribution 116
c. Internal Distribution 117
d. IP Insurance 119
part in. Detection: Monitoring the Supply Chain 121
CHAPTER 8: Red Flags: The Warning Signs of Gray Market Activity 123
a. Pricing That Is Too Low 123
b. Unreasonable Spikes in Orders 125
Contents vii
c. Unusual Orders 126
d. Special Discount Requests 126
e. Warranty Exchange Requests 128
f. Unusual Delivery Requests 129
CHAPTER 9: Methods of Detection 131
a. Audits 131
b. Internet Monitoring 133
c. Brand Protection Purchases 134
i. The Uncertain Future of Brand Protection Purchases 138
d. Informants 140
e. Dumpster Diving 140
part IV: Reaction: Legal Strategies After Gray
Market Discovery 143
CHAPTER 10: Initial Strategies 145
a. Litigation Alternatives 145
i. The International Trade Commission (ITC) 145
ii. Arbitration 148
b. Civil or Criminal Justice 151
c. State or Federal Court 157
d. Personal Jurisdiction and Venue 159
CHAPTER 11: Preliminary Remedies 165
a. Search and Seizure 166
b. Temporary Restraining Orders and Preliminary Injunctions 170
c. Knock n Talks 173
d. Cease and Desist Correspondence 174
CHAPTER 12: Civil Discovery 175
a. E-Discovery: The Amended FRCP 176
b. Forensic Preservation and Examination 178
CHAPTER 13: Theories of Recovery: Breach of Contract 183
a. Introduction to Contract Law 184
b. Contract Law s Treatment of the Gray Market 186
c. Affirmative Defenses and the Gray Market 188
d. Remedies 189
CHAPTER 14: Theories of Liability: Intentional Interference with
Contract (IIWC) 191
a. Introduction to IIWC 191
b. IIWC s Treatment of the Gray Market 194
c. Affirmative Defenses 197
d. Remedies 197
viii Contents
CHAPTER 15: Theories of Liability: Intentional Interference
with Prospective Economic Advantage (IIEA) 199
a. Introduction to IIEA 199
b. IIEA s Treatment of the Gray Market 202
c. Affirmative Defenses and the Gray Market 204
d. Remedies 205
CHAPTER 16: Theories of Liability: Copyright 207
a. Introduction to Copyright Law 208
i. Copyright Infringement 209
ii. Copyright Registration 211
iii. International Protection 212
b. Copyright Law s Treatment of the Gray Market 213
i. Performance Rights 214
ii. Importation Rights 216
iii. Software Licenses and the First Sale Doctrine: An End
Run Around the First Sale Doctrine? 227
iv. Software Licenses and the First Sale Doctrine: An End
Run Around the First Sale Doctrine Beyond Software? 232
c. Affirmative Defenses 233
i. Fair Use 233
ii. Waiver or Abandonment of Copyright 235
iii. Estoppel 236
iv. Innocent Intent 237
d. Remedies 237
i. Injunctive Relief 238
ii. Impoundment and Destruction 239
iii. Damages and Profits 239
iv. Attorney Fees 240
v. Criminal Penalties 240
CHAPTER 17: Theories of Liability: Trademark 241
a. Introduction to Trademark Law 242
i. Importance of Trademarks 242
ii. Trademark Causes of Action 244
b. Trademark Law s Treatment of the Gray Market 246
i. The Early Cases and the Gray Market 246
ii. Tariff Act and the Gray Market 249
iii. The Lanham Act and the Gray Market 254
c. Affirmative Defenses 282
i. The First Sale Doctrine 282
ii. Not Gray Market Goods? 285
d. Remedies 286
Contents ix
CHAPTER 18: Theories of Liability: State Law 289
a. Gray Market Statutes in California 289
b. Gray Market Statutes in Connecticut 293
c. Gray Market Statutes in New York 294
d. Gray Market Statutes in Washington D.C. and Michigan:
Gray Market Cigarette Statutes 295
CHAPTER 19: Approaches to Gray Market around the Globe 297
a. Canada 300
b. Mexico 301
c. Europe 302
d. Russia 304
e. China 306
f. India 308
TABLE OF CASES 311
INDEX 327
|
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spelling | Sugden, David R. Verfasser aut Gray markets prevention, detection, and litigation David R. Sugden Oxford [u.a.] Oxford Univ. Press 2009 IX, 344 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Recht Gray market Law and legislation United States Marketing Law and legislation United States Gray market Law and legislation Liability (Law) USA HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017685071&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Sugden, David R. Gray markets prevention, detection, and litigation Recht Gray market Law and legislation United States Marketing Law and legislation United States Gray market Law and legislation Liability (Law) |
title | Gray markets prevention, detection, and litigation |
title_auth | Gray markets prevention, detection, and litigation |
title_exact_search | Gray markets prevention, detection, and litigation |
title_full | Gray markets prevention, detection, and litigation David R. Sugden |
title_fullStr | Gray markets prevention, detection, and litigation David R. Sugden |
title_full_unstemmed | Gray markets prevention, detection, and litigation David R. Sugden |
title_short | Gray markets |
title_sort | gray markets prevention detection and litigation |
title_sub | prevention, detection, and litigation |
topic | Recht Gray market Law and legislation United States Marketing Law and legislation United States Gray market Law and legislation Liability (Law) |
topic_facet | Recht Gray market Law and legislation United States Marketing Law and legislation United States Gray market Law and legislation Liability (Law) USA |
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