Imidž Rossii: resursy, opyt, prioritety
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Russian |
| Veröffentlicht: |
Moskva
Ripol Klassik
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | In kyrill. Schr., russ. |
| Beschreibung: | 366 S. graph. Darst. |
| ISBN: | 9785386010270 |
Internformat
MARC
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| 245 | 1 | 0 | |a Imidž Rossii |b resursy, opyt, prioritety |c I. Rožkov ; V. Kismereškin |
| 264 | 1 | |a Moskva |b Ripol Klassik |c 2008 | |
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| 650 | 7 | |a Volkswirtschaft |2 stw | |
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Datensatz im Suchindex
| _version_ | 1804139254312337408 |
|---|---|
| adam_text | СОДЕРЖАНИЕ
ВВЕДЕНИЕ
................................................6
Глава
1.
РОССИЙСКИЕ РЕАЛИИ
............................19
Действительность и ассоциации
.........................20
Потенциал
...........................................26
Политические факторы
................................34
Экономические факторы
...............................37
Промышленность и сельское хозяйство
..................45
Глава
2.
В РОССИЮ И ИЗ РОССИИ:
ИНВЕСТИЦИИ И ТУРИЗМ
...........................53
Инвестиции
..........................................54
Туризм
...............................................63
Туризм в России
.......................................72
Глава
3.
РОССИЯ И РОССИЯНЕ:
ВЗГЛЯД ИЗНУТРИ И ИЗВНЕ
..........................87
Экскурс в прошлое
....................................88
Современное российское общество
.....................92
Имидж «русского»
....................................100
Суть проблемы
......................................109
Глава
4.
БРЕНДЫ И ИМИДЖИ ГОСУДАРСТВ
...............113
Желаемое и действительное
...........................114
Страновой бренд и ребрендинг
.........................125
—
Япония
.......................................125
—
Сингапур
.....................................132
—
Индия
........................................138
—
Опыт других стран
.............................143
Американский синдром
...............................147
И. РОЖКОВ, В. КИСМЕРЕШ
КИН.
ИМИДЖ РОССИИ
Глава
5.
БРЕНД «КИТАЙ»
..................................155
Имиджи современного Китая
..........................156
Информация для «внутреннего пользования»
............164
Имидж для внешнего мира
............................169
Новое лицо провинции
...............................172
Специфика рекламы и
PR
.............................175
Глава
6.
ФУНДАМЕНТ БРЕНД-ИМИДЖА РОССИИ
.........181
Почему «евразийство»?
...............................182
О национальной идее и новом имидже
..................190
Создание сильного бренда «Россия»
....................197
Каналы информирования
.............................210
Глава
7.
БРЕНДЫ ГОРОДОВ, РЕГИОНОВ
..................227
Борьба за конкурентные преимущества
.................228
Имидж региона
......................................233
Региональный опыт
..................................243
Глава
8.
ОТРАСЛИ И ПРОИЗВОДСТВА
.....................251
Отраслевые имиджи
..................................252
Бренд-имиджи предприятий
..........................258
Корпоративные коммуникации
........................263
Корпоративные стратегии
.............................273
Глава
9.
НОВЫЙ ИМИДЖ, ДОСТОЙНАЯ РЕПУТАЦИЯ
......281
Пора ребрендинга
....................................282
Значение инноваций
.................................286
Социальная ответственность
..........................297
Государство и корпоративные интересы
.................306
Глава
10.
ТОВАРЫ, УСЛУГИ
...............................313
Реальные представители страны
.......................314
Проблемы капитализации
.............................317
Борьба за лояльность
.................................324
СОДЕРЖАНИЕ
Глава
11.
ИЗ ОПЫТА СОВРЕМЕННОГО БРЕНДИНГА
........329
Новые подходы
......................................330
Особая роль связей с общественностью
.................333
Значение и возможности директ-маркетинга
............340
Изменить стереотипы, стимулировать действие
..........346
Важность унификации
................................354
ЗАКЛЮЧЕНИЕ
...........................................360
|
| any_adam_object | 1 |
| author | Rožkov, Igorʹ Ja. ca. 20./21. Jh Kismereškin, Vladimir G. ca. 20./21. Jh |
| author_GND | (DE-588)138548358 (DE-588)13854848X |
| author_facet | Rožkov, Igorʹ Ja. ca. 20./21. Jh Kismereškin, Vladimir G. ca. 20./21. Jh |
| author_role | aut aut |
| author_sort | Rožkov, Igorʹ Ja. ca. 20./21. Jh |
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| institution | BVB |
| isbn | 9785386010270 |
| language | Russian |
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| spelling | Rožkov, Igorʹ Ja. ca. 20./21. Jh. Verfasser (DE-588)138548358 aut Imidž Rossii resursy, opyt, prioritety I. Rožkov ; V. Kismereškin Moskva Ripol Klassik 2008 366 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier In kyrill. Schr., russ. Länderimage stw Russland stw Volkswirtschaft stw Public relations Russia (Federation) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Russia (Federation) Foreign public opinion Russia (Federation) Relations Foreign countries Russland (DE-588)4076899-5 gnd rswk-swf Russland (DE-588)4076899-5 g Image (DE-588)4026574-2 s DE-604 Markenpolitik (DE-588)4144679-3 s Kismereškin, Vladimir G. ca. 20./21. Jh. Verfasser (DE-588)13854848X aut Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017646831&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rožkov, Igorʹ Ja. ca. 20./21. Jh Kismereškin, Vladimir G. ca. 20./21. Jh Imidž Rossii resursy, opyt, prioritety Länderimage stw Russland stw Volkswirtschaft stw Public relations Russia (Federation) Markenpolitik (DE-588)4144679-3 gnd Image (DE-588)4026574-2 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4026574-2 (DE-588)4076899-5 |
| title | Imidž Rossii resursy, opyt, prioritety |
| title_auth | Imidž Rossii resursy, opyt, prioritety |
| title_exact_search | Imidž Rossii resursy, opyt, prioritety |
| title_full | Imidž Rossii resursy, opyt, prioritety I. Rožkov ; V. Kismereškin |
| title_fullStr | Imidž Rossii resursy, opyt, prioritety I. Rožkov ; V. Kismereškin |
| title_full_unstemmed | Imidž Rossii resursy, opyt, prioritety I. Rožkov ; V. Kismereškin |
| title_short | Imidž Rossii |
| title_sort | imidz rossii resursy opyt prioritety |
| title_sub | resursy, opyt, prioritety |
| topic | Länderimage stw Russland stw Volkswirtschaft stw Public relations Russia (Federation) Markenpolitik (DE-588)4144679-3 gnd Image (DE-588)4026574-2 gnd |
| topic_facet | Länderimage Russland Volkswirtschaft Public relations Russia (Federation) Markenpolitik Image Russia (Federation) Foreign public opinion Russia (Federation) Relations Foreign countries |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017646831&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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