Werbung: eine Einführung
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart
Lucius & Lucius
2009
|
| Edition: | 7., neu bearb. Aufl. |
| Series: | UTB
1370 : Betriebswirtschaftslehre |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 402 S. Ill., zahlr. graph. Darst. |
| ISBN: | 9783828204775 3825213706 9783825213701 |
Staff View
MARC
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| 650 | 7 | |a Deutschland |2 stw | |
| 650 | 7 | |a Theorie |2 stw | |
| 650 | 7 | |a Werbeplanung |2 stw | |
| 650 | 4 | |a Werbung - Lehrbuch | |
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Record in the Search Index
| _version_ | 1830285255598145536 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Schweiger, Günter 1941- Schrattenecker, Gertraud |
| author_GND | (DE-588)132182556 (DE-588)170237079 |
| author_facet | Schweiger, Günter 1941- Schrattenecker, Gertraud |
| author_role | aut aut |
| author_sort | Schweiger, Günter 1941- |
| author_variant | g s gs g s gs |
| building | Verbundindex |
| bvnumber | BV035588658 |
| classification_rvk | AP 17200 AP 17380 QP 630 |
| classification_tum | WIR 840f |
| ctrlnum | (OCoLC)416455217 (DE-599)DNB994441657 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 7., neu bearb. Aufl. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV035588658 |
| illustrated | Illustrated |
| indexdate | 2025-04-24T12:00:39Z |
| institution | BVB |
| isbn | 9783828204775 3825213706 9783825213701 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017643912 |
| oclc_num | 416455217 |
| open_access_boolean | |
| owner | DE-859 DE-703 DE-573 DE-12 DE-Aug4 DE-634 DE-20 DE-473 DE-BY-UBG DE-B170 DE-M49 DE-BY-TUM DE-739 DE-945 DE-355 DE-BY-UBR DE-Eb1 |
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| physical | XII, 402 S. Ill., zahlr. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Lucius & Lucius |
| record_format | marc |
| series | UTB |
| series2 | UTB Grundwissen der Ökonomik : Betriebswirtschaftslehre |
| spelling | Schweiger, Günter 1941- Verfasser (DE-588)132182556 aut Werbung eine Einführung Günter Schweiger ; Gertrud Schrattenecker 7., neu bearb. Aufl. Stuttgart Lucius & Lucius 2009 XII, 402 S. Ill., zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier UTB 1370 : Betriebswirtschaftslehre Grundwissen der Ökonomik : Betriebswirtschaftslehre Deutschland stw Theorie stw Werbeplanung stw Werbung - Lehrbuch Werbung stw Werbelehre (DE-588)4189641-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Werbung (DE-588)4065541-6 s DE-604 Werbelehre (DE-588)4189641-5 s 1\p DE-604 Schrattenecker, Gertraud Verfasser (DE-588)170237079 aut UTB 1370 : Betriebswirtschaftslehre (DE-604)BV000895355 1370 DNB Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017643912&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schweiger, Günter 1941- Schrattenecker, Gertraud Werbung eine Einführung UTB Deutschland stw Theorie stw Werbeplanung stw Werbung - Lehrbuch Werbung stw Werbelehre (DE-588)4189641-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4189641-5 (DE-588)4065541-6 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Werbung eine Einführung |
| title_auth | Werbung eine Einführung |
| title_exact_search | Werbung eine Einführung |
| title_full | Werbung eine Einführung Günter Schweiger ; Gertrud Schrattenecker |
| title_fullStr | Werbung eine Einführung Günter Schweiger ; Gertrud Schrattenecker |
| title_full_unstemmed | Werbung eine Einführung Günter Schweiger ; Gertrud Schrattenecker |
| title_short | Werbung |
| title_sort | werbung eine einfuhrung |
| title_sub | eine Einführung |
| topic | Deutschland stw Theorie stw Werbeplanung stw Werbung - Lehrbuch Werbung stw Werbelehre (DE-588)4189641-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Deutschland Theorie Werbeplanung Werbung - Lehrbuch Werbung Werbelehre Einführung Lehrbuch |
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