Place branding: glocal, virtual and physical identities, constructed, imagined and experienced
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIV, 324 S. Ill., graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035586812 | ||
| 003 | DE-604 | ||
| 005 | 20090916 | ||
| 007 | t | ||
| 008 | 090626s2009 ad|| |||| 00||| eng d | ||
| 015 | |a GBA951396 |2 dnb | ||
| 020 | |z 9780230230736 (hbk.) |9 978-0-230-23073-6 (hbk.) | ||
| 020 | |z 0230230733 (hbk.) |9 0-230-23073-3 (hbk.) | ||
| 035 | |a (OCoLC)317926547 | ||
| 035 | |a (DE-599)BVBBV035586812 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-824 |a DE-12 |a DE-19 |a DE-1051 |a DE-188 | ||
| 050 | 0 | |a G155.A1 | |
| 082 | 0 | |a 338.47910688 |2 22 | |
| 084 | |a QQ 920 |0 (DE-625)142006: |2 rvk | ||
| 100 | 1 | |a Govers, Robert |e Verfasser |0 (DE-588)139230688 |4 aut | |
| 245 | 1 | 0 | |a Place branding |b glocal, virtual and physical identities, constructed, imagined and experienced |c Robert Groves and Frank Go |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2009 | |
| 300 | |a XIV, 324 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Place marketing | |
| 650 | 4 | |a Tourism / Marketing | |
| 650 | 4 | |a Place marketing / United Arab Emirates / Dubai / Case studies | |
| 650 | 4 | |a Tourism / United Arab Emirates / Dubai / Case studies | |
| 650 | 7 | |a Markenartikel |2 stw | |
| 650 | 7 | |a Standortmarketing |2 stw | |
| 650 | 4 | |a Place marketing | |
| 650 | 4 | |a Place marketing |z United Arab Emirates |z Dubai |v Case studies | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 4 | |a Tourism |z United Arab Emirates |z Dubai |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Go, Frank M. |d 1948- |e Sonstige |0 (DE-588)139230939 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017642105 | ||
Datensatz im Suchindex
| _version_ | 1804139247479816192 |
|---|---|
| any_adam_object | |
| author | Govers, Robert |
| author_GND | (DE-588)139230688 (DE-588)139230939 |
| author_facet | Govers, Robert |
| author_role | aut |
| author_sort | Govers, Robert |
| author_variant | r g rg |
| building | Verbundindex |
| bvnumber | BV035586812 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G155 |
| callnumber-raw | G155.A1 |
| callnumber-search | G155.A1 |
| callnumber-sort | G 3155 A1 |
| callnumber-subject | G - General Geography |
| classification_rvk | QQ 920 |
| ctrlnum | (OCoLC)317926547 (DE-599)BVBBV035586812 |
| dewey-full | 338.47910688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47910688 |
| dewey-search | 338.47910688 |
| dewey-sort | 3338.47910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01719nam a2200469 c 4500</leader><controlfield tag="001">BV035586812</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090916 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090626s2009 ad|| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA951396</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780230230736 (hbk.)</subfield><subfield code="9">978-0-230-23073-6 (hbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0230230733 (hbk.)</subfield><subfield code="9">0-230-23073-3 (hbk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)317926547</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035586812</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-824</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">G155.A1</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.47910688</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 920</subfield><subfield code="0">(DE-625)142006:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Govers, Robert</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)139230688</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Place branding</subfield><subfield code="b">glocal, virtual and physical identities, constructed, imagined and experienced</subfield><subfield code="c">Robert Groves and Frank Go</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke [u.a.]</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 324 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Place marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Place marketing / United Arab Emirates / Dubai / Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism / United Arab Emirates / Dubai / Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Standortmarketing</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Place marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Place marketing</subfield><subfield code="z">United Arab Emirates</subfield><subfield code="z">Dubai</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism</subfield><subfield code="z">United Arab Emirates</subfield><subfield code="z">Dubai</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Go, Frank M.</subfield><subfield code="d">1948-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)139230939</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017642105</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV035586812 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:41:03Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017642105 |
| oclc_num | 317926547 |
| open_access_boolean | |
| owner | DE-824 DE-12 DE-19 DE-BY-UBM DE-1051 DE-188 |
| owner_facet | DE-824 DE-12 DE-19 DE-BY-UBM DE-1051 DE-188 |
| physical | XIV, 324 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Govers, Robert Verfasser (DE-588)139230688 aut Place branding glocal, virtual and physical identities, constructed, imagined and experienced Robert Groves and Frank Go 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2009 XIV, 324 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Place marketing Tourism / Marketing Place marketing / United Arab Emirates / Dubai / Case studies Tourism / United Arab Emirates / Dubai / Case studies Markenartikel stw Standortmarketing stw Place marketing United Arab Emirates Dubai Case studies Tourism Marketing Tourism United Arab Emirates Dubai Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Go, Frank M. 1948- Sonstige (DE-588)139230939 oth |
| spellingShingle | Govers, Robert Place branding glocal, virtual and physical identities, constructed, imagined and experienced Place marketing Tourism / Marketing Place marketing / United Arab Emirates / Dubai / Case studies Tourism / United Arab Emirates / Dubai / Case studies Markenartikel stw Standortmarketing stw Place marketing United Arab Emirates Dubai Case studies Tourism Marketing Tourism United Arab Emirates Dubai Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Place branding glocal, virtual and physical identities, constructed, imagined and experienced |
| title_auth | Place branding glocal, virtual and physical identities, constructed, imagined and experienced |
| title_exact_search | Place branding glocal, virtual and physical identities, constructed, imagined and experienced |
| title_full | Place branding glocal, virtual and physical identities, constructed, imagined and experienced Robert Groves and Frank Go |
| title_fullStr | Place branding glocal, virtual and physical identities, constructed, imagined and experienced Robert Groves and Frank Go |
| title_full_unstemmed | Place branding glocal, virtual and physical identities, constructed, imagined and experienced Robert Groves and Frank Go |
| title_short | Place branding |
| title_sort | place branding glocal virtual and physical identities constructed imagined and experienced |
| title_sub | glocal, virtual and physical identities, constructed, imagined and experienced |
| topic | Place marketing Tourism / Marketing Place marketing / United Arab Emirates / Dubai / Case studies Tourism / United Arab Emirates / Dubai / Case studies Markenartikel stw Standortmarketing stw Place marketing United Arab Emirates Dubai Case studies Tourism Marketing Tourism United Arab Emirates Dubai Case studies |
| topic_facet | Place marketing Tourism / Marketing Place marketing / United Arab Emirates / Dubai / Case studies Tourism / United Arab Emirates / Dubai / Case studies Markenartikel Standortmarketing Place marketing United Arab Emirates Dubai Case studies Tourism Marketing Tourism United Arab Emirates Dubai Case studies Fallstudiensammlung |
| work_keys_str_mv | AT goversrobert placebrandingglocalvirtualandphysicalidentitiesconstructedimaginedandexperienced AT gofrankm placebrandingglocalvirtualandphysicalidentitiesconstructedimaginedandexperienced |