New challenges to international marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley [u.a.]
Emerald
2009
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Advances in international marketing
20 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | XI, 418 S. graph. Darst. |
| ISBN: | 9781848554689 1848554680 |
Internformat
MARC
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| 245 | 1 | 0 | |a New challenges to international marketing |c ed. by Rudolf R. Sinkovics ... |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Bingley [u.a.] |b Emerald |c 2009 | |
| 300 | |a XI, 418 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Advances in international marketing |v 20 | |
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Export marketing / Research | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
LIST OF CONTRIBUTORS
ix
PART I: INTERNATIONALIZATION
INTRODUCTION
Rudolf R. Sinkovics and
Pervez N.
Ghauri
3
THE PROPENSITY TO CONTINUE
INTERNATIONALIZATION: A STUDY OF
ENTREPRENEURIAL DECISION-MAKING
IN AUSTRALIAN SERVICE FIRMS
Pieter
Pauwels,
Paul
G.
Patterson,
Ko de Ruyter
11
and Martin Wetzels
FACTORS INFLUENCING THE
INTERNATIONALISATION
PROCESS
OF UK FIRMS IN ASIA
Kannika Leelapanyalert
37
TOURISM AS A LEVERAGE OF
INTERNATIONALIZATION FOR CONSUMER
GOODS FIRMS: A CASE STUDY APPROACH
Konstantinos Poulis
and Mo Yamin
69
PART II:
ENTREPRENEURSHIP
AND FUNCTIONAL
ADVANCEMENTS
RELATIONSHIPS BETWEEN THE DIMENSIONS
OF INTERNATIONAL GROWTH ORIENTATION,
ENVIRONMENTAL TURBULENCE, AND
STRATEGIC ORIENTATIONS
Sanna Sundavist
and
Olli Kuivalainen 89
CONTENTS
INTERNATIONALISATION
AND TECHNOLOGICAL
INNOVATION: EMPIRICAL EVIDENCE ON THEIR
MUTUAL RELATIONSHIP
Diana A. Filipescu, Alex Rialp and Josep Rialp
125
THE ROLE OF INNOVATIVE AND
ENTREPRENEURIAL BEHAVIOR IN
INTERNATIONALIZATION PROCESSES
Arild
Aspelund and
Tage Koed Madsen
155
BRAND IMAGE PERCEPTIONS ACROSS CULTURES:
A STUDY OF SYMBOLIC AND FUNCTIONAL
ASSOCIATIONS
Laura Salciuviene,
Pervez N.
Ghauri,
Audra I. Mockaitis and
Claudio De
Mattos
177
PART III: COLLABORATIVE RELATIONSHIPS
DO FIRMS CREATE VALUE THROUGH
INTERNATIONAL STRATEGIC ALLIANCES?
Chia-Ling Eunice Liu
195
WHAT CAUSES BREAK-UPS? FACTORS DRIVING
THE DISSOLUTION OF MARKETING-ORIENTED
INTERNATIONAL JOINT VENTURES
Mehmet
Berk Talay and M. Billur Akdeniz
227
GEOGRAPHIC MARKET DIVERSIFICATION:
A PREMIUM OR DISCOUNT IN FIRM S VALUE
Z. Seyda Deligonul
257
PART IV: METHODOLOGICAL ADVANCES
THE USE OF PARTIAL LEAST SQUARES PATH
MODELING IN INTERNATIONAL MARKETING
Jörg
Henseier,
Christian
M.
Ringle
and
277
Rudolf
R. Sinkovics
Contents
ADVANCING THE UNDERSTANDING OF
CONSTRUCT VALIDITY AND CROSS-NATIONAL
COMPARABILITY: ILLUSTRATED BY
A FIVE-COUNTRY STUDY OF CORPORATE
EXPORT INFORMATION USAGE
Thomas Salzberger,
Hartmut
H.
Holzmüller
and
Anne Souchon
THE DYNAMICS OF TECHNOLOGICAL READINESS
IN MARKETING UNITS: WHY CROSS-CULTURAL
EXAMINATION IS NECESSARY
R. Glenn Richey, Daniel G. Bachrach,
Michael G. Harvey and
Hui Wang
METHODOLOGICAL RIGOR OF ORDINARY LEAST
SQUARES REGRESSION STUDIES IN MAINSTREAM
MARKETING: AN ASSESSMENT OF RESEARCH
REPORTED IN THE JOURNAL OF MARKETING
Z. Seyda Deligonul, Brian R. Chabowski,
Steven H. Seggie, Shichun Xu and
S. Tamer Cavusgil
321
361
389
|
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| indexdate | 2024-07-09T21:40:47Z |
| institution | BVB |
| isbn | 9781848554689 1848554680 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017631165 |
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| physical | XI, 418 S. graph. Darst. |
| publishDate | 2009 |
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| series | Advances in international marketing |
| series2 | Advances in international marketing |
| spelling | New challenges to international marketing ed. by Rudolf R. Sinkovics ... 1. ed. Bingley [u.a.] Emerald 2009 XI, 418 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in international marketing 20 Includes bibliographical references Export marketing / Research Internationales Marketing stw Export marketing Research Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Sinkovics, Rudolf R. 1966- Sonstige (DE-588)171715128 oth Advances in international marketing 20 (DE-604)BV002716291 20 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017631165&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | New challenges to international marketing Advances in international marketing Export marketing / Research Internationales Marketing stw Export marketing Research Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4143413-4 |
| title | New challenges to international marketing |
| title_auth | New challenges to international marketing |
| title_exact_search | New challenges to international marketing |
| title_full | New challenges to international marketing ed. by Rudolf R. Sinkovics ... |
| title_fullStr | New challenges to international marketing ed. by Rudolf R. Sinkovics ... |
| title_full_unstemmed | New challenges to international marketing ed. by Rudolf R. Sinkovics ... |
| title_short | New challenges to international marketing |
| title_sort | new challenges to international marketing |
| topic | Export marketing / Research Internationales Marketing stw Export marketing Research Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing / Research Internationales Marketing Export marketing Research Aufsatzsammlung |
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