Creating a winning E-business:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Thomson Course Technology
2006
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 444 S. Ill., graph. Darst. |
| ISBN: | 0619217421 9780619217426 |
Internformat
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| 245 | 1 | 0 | |a Creating a winning E-business |c H. Albert Napier ... |
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| 264 | 1 | |a Boston, Mass. |b Thomson Course Technology |c 2006 | |
| 300 | |a XIX, 444 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Electronic commerce | |
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Datensatz im Suchindex
| _version_ | 1804139230457233408 |
|---|---|
| adam_text | Titel: Creating a winning E-business
Autor: Napier, Homer Albert
Jahr: 2006
Preface xv
Chapter 1
Understanding E-Business 1
Chapter 2
Defining Your E-Business Idea 37
Chapter 3
Creating an E-Business Plan 73
Chapter 4
Getting Your E-Business Off the Ground 111
Chapter 5
Operating Your E-Business 145
Chapter 6
Marketing Your E-Business 199
Chapter 7
Taking Advantage of Affiliate Marketing 255
Chapter 8
Designing Your Web Site . 283
Chapter 9
Understanding Web Technologies 325
Chapter 10
Securing Your E-Business 365
Appendix
Creating a Web Site with Microsoft FrontPage 395
415
Glossary
431
Index
439
Table of Permissions
Preface
xv
Chapter 1 Understanding E-Business 1
E-Business Basics 2
The Internet and World Wide Web 3
What Is the Internet? 3
A Brief History of the Internet 4
A Brief History of the World Wide Web 6
Internet and Web Demographics 7
E-Business and the Global Economy 8
E-Business Advantages and Disadvantages 13
E-Business Value Chains 14
E-Business Models K,
Business-to-Gonsumer (B2C) 17
Business-to-Business (B2B) 20
Business-to-Government (B2G) 23
Gonsumer-to-Gonsumer (C2C) 25
Consumer-to-Business (C2B) 27
Chapter Summary 30
Checklist 30
Key Terms 31
Review Questions 31
Exercises 33
Case Projects 33
Team Project 34
For Further Study 34
End Notes 34
Chapter 2 Defining Your E-Business Idea 37
The Entrepreneur and the Entrepreneurial Process 38
The Entrepreneur 38
The Entrepreneurial Process 40
Factors Affecting E-Business Success 42
The Network Effect 42
Innovative Marketing Ideas 45
Scalability 47
Ease of Entry into Electronic Markets 48
Adaptability to Change 51
Exploiting E-Business Advantages 52
Expand the Market 52
Acquire Greater Business Visibility 53
Maximize Customer Relationships and Improve Responsiveness 56
Create New Products and Services 58
Reduce Costs 61
Chapter Summary 66
Checklist 66
Key Terms 67
Review Questions 67
Exercises 68
Case Projects 69
Team Project 69
For Further Study 69
End Notes 70
Chapter 3 Creating an E-Business Plan 73
Business Plan Organization 74
Cover Sheet and Title Page 78
Table of Contents 80
Executive Summary 83
Vision and Mission Statements 84
Business Description 87
Products or Services 88
Marketplace Analysis 89
Operational Plan 91
Financial Plan 92
Management Plan 96
Issues Analysis and Critical Risks 99
Exit Strategies 99
Appendices 100
Legal Forms of Organization 100
E-Business Partnerships 101
Chapter Summary 104
Checklist 104
Key Terms 105
Review Questions 105
Exercises 106
Case Projects 107
Team Project 107
For Further Study 108
End Notes 108
Chapter 4 Getting Your E-Business Off the Ground 111
Startup Financing 112
Informal Investors 112
Venture Capital Investors 118
Pitching Your E-Business to Investors 120
Business Incubators 125
Non-Profit Business Incubators 125
Commercial Business Incubators 128
Self-Incubation 132
Chapter Summary 135
Checklist 136
Key Terms 136
Review Questions 137
Exercises 138
Case Projects 139
Team Project 139
For Further Study 140
End Notes 140
Chapter 5 Operating Your E-Business 145
Startup and Operational Challenges 146
Legal Issues 146
Copyrights and Trademarks 147
Content Liability and Customer Information Privacy 148
Taxation 15()
Commercial Office Space 150
Hiring Employees 152
Electronic Payment Methods 157
Credit, Debit, and Charge Card Payments 157
Other Electronic Payment Methods 165
E-Business Technologies 175
Front-End and Back-End Systems 175
E-Business Software 177
Outsourcing Operations 183
Outsourcing Web Hosting to an ISP or Web Hosting Company 183
Outsourcing Web-Based Software Applications 184
Outsourcing Order Fulfillment Management 185
Chapter Summary 189
Checklist 190
Key Terms 190
Review Questions 191
Exercises 192
Case Projects 193
Team Project 193
For Further Study 194
End Notes 194
Chapter 6 Marketing Your E-Business 199
Marketing Mix 200
Building Your Brand 201
What Is a Brand? 202
Building Your E-Business s Brand 203
Market Research 210
Creating a Marketing Plan 215
Marketing Plan Elements 215
Marketing Tools 218
Search Tool Submissions 219
Search Engine Optimization (SEO) 225
Public Relations 231
Advertising 231
Other Promotion Tools 238
Chapter Summary 245
Checklist 246
Key Terms 246
Review Questions 247
Exercises 248
Case Projects 249
Team Project 249
For Further Study 250
End Notes 251
Chapter 7 Taking Advantage of Affiliate Marketing 255
Online Affiliate Marketing Programs 256
Affiliate Programs as a Marketing Tool 260
Affiliate Programs as a Revenue Source 264
Affiliate Tracking Systems 267
Affiliate Management Networks 268
Affiliate Tracking Technologies 270
Affiliate Marketing Risks and Challenges 272
Cookie Stuffing and Parasiteware 272
Spammers 272
Blocking Software 273
Chapter Summary 275
Checklist 276
Key Terms 276
Review Questions 276
Exercises 278
Case Projects 278
Team Project 279
For Further Study 279
End Notes 280
Chapter 8 Designing Your Web Site 283
Web Site Planning Process 283
Web Site Business Objectives 284
Web Site Audiences 284
Web Site Organization 286
Web Site Pages 286
Web Site Structure 289
Web Site Storyboard 292
Useful and Attractive Web Pages 293
Accessibility and Usability 294
Consistency Across Site Pages 297
Navigational Elements 299
Page Layout 305
Writing for the Web 308
Color 309
Images and Multimedia 311
Web Design Outsourcing 312
Chapter Summary 315
Checklist 316
Key Terms 317
Review Questions 317
Exercises 319
Case Projects 319
Team Project 320
For Further Study 320
End Notes 321
Chapter 9 Understanding Web Technologies 325
Web Site and Page Development Tools 326
Markup Languages 326
Text Editors and Web Authoring Software 330
Multimedia Tools 337
Tools for Interactive Web Page Elements 343
Web Site Testing 346
Evaluating Web Site Performance 346
Web Site Benchmarking 346
Web Analytics 347
Chapter Summary 355
Checklist 356
Key Terms 356
Review Questions 357
Exercises 358
Case Projects 359
Team Project 359
For Further Study 360
End Notes 361
Chapter 10 Securing Your E-Business 365
Risk Management 366
Business Continuity Planning 370
Business Records Management 371
Network and Web Site Security 373
Viruses, Worms, and Trojan Horses 374
Unauthorized Network Access and Theft of Proprietary Information 376
Distributed Denial of Service Attacks 380
Web Site Defacement 381
Security Audits and Penetration Testing 382
Chapter Summary 386
Checklist 387
Key Terms 387
Review Questions 388
Exercises 389
Case Projects 389
Team Project 390
For Further Study 390
End Notes 391
Appendix Creating a Web Site with Microsoft FrontPage 395
Starting FrontPage 395
Menu Bar, Standard Toolbar, and Formatting Toolbar 397
Status Bar 397
Page Sub Views 397
Using a Wizard to Create a Web Site 397
Viewing a Web Site in Different FrontPage Views 407
Closing the Web Site Folder and the FrontPage Program 413
Glossary 415
Index 431
Table of Permissions 439
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| spelling | Creating a winning E-business H. Albert Napier ... 2. ed. Boston, Mass. Thomson Course Technology 2006 XIX, 444 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier E-commerce gtt Unternehmen Electronic commerce Business enterprises Computer networks Napier, H. Albert Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017630658&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Creating a winning E-business E-commerce gtt Unternehmen Electronic commerce Business enterprises Computer networks |
| title | Creating a winning E-business |
| title_auth | Creating a winning E-business |
| title_exact_search | Creating a winning E-business |
| title_full | Creating a winning E-business H. Albert Napier ... |
| title_fullStr | Creating a winning E-business H. Albert Napier ... |
| title_full_unstemmed | Creating a winning E-business H. Albert Napier ... |
| title_short | Creating a winning E-business |
| title_sort | creating a winning e business |
| topic | E-commerce gtt Unternehmen Electronic commerce Business enterprises Computer networks |
| topic_facet | E-commerce Unternehmen Electronic commerce Business enterprises Computer networks |
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