Strategies for e-business: creating value through electronic and mobile commerce ; concept and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Prentice Hall
2008
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XXXVIII, 626 S. Ill., graph. Darst. |
| ISBN: | 9780273710288 |
Internformat
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| 245 | 1 | 0 | |a Strategies for e-business |b creating value through electronic and mobile commerce ; concept and cases |c Tawfik Jelassi ; Albrecht Enders |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Harlow [u.a.] |b Prentice Hall |c 2008 | |
| 300 | |a XXXVIII, 626 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a aElectronic commerce | |
| 650 | 4 | |a aElectronic commerce |a zEurope |a vCase studies | |
| 650 | 4 | |a aIndustries |a xTechnological innovations |a xEconomic aspects | |
| 650 | 4 | |a aStrategic planning | |
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Datensatz im Suchindex
| _version_ | 1804139226831257600 |
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| adam_text | STRATEGIES FOR 6?-BUSINESS CREATING VALUE THROUGH ELECTRONIC AND MOBILE
COMMERCE CONCEPTS AND CASES SECOND EDITION TAWFIKJELASSI ALBRECHTENDERS
PRENTICE HALL FINANCIAL TIMES AN IMPRINT OF PEARSON EDUCATION HARLOW,
ENGLAND * LONDON * NEW YORK * BOSTON * SAN FRANCISCO * TORONTO SYDNEY *
TOKYO * SINGAPORE * HONG KONG * SEOUL * TAIPEI * NEW DELHI CAPE TOWN *
MADRID * MEXICO CITY * AMSTERDAM * MUNICH * PARIS * MILAN DETAILED
CONTENTS LIST OF EXHIBITS FOREWORDS PREFACE (INCLUDING GUIDED TOUR OF
THE BOOK) ABOUT THE AUTHORS PUBLISHER S ACKNOWLEDGEMENTS XVIII XXI XXVII
XXXVI XXXVII PARTI INTRODUCTION CHAPTER 1 KEY TERMINOLOGY AND EVOLUTION
OF E-BUSINESS CHAPTER AT A GLANCE LEARNING OUTCOMES INTRODUCTION 1.1 KEY
TERMINOLOGY 1.1.1 E-BUSINESS 1.1.2 ELECTRONIC COMMERCE 1.1.3 MOBILE
E-COMMERCE FT ARTICLE IT S TOO EARLY FOR E-BUSINESS TO DROP ITS V 1.1.4
THE CONCEPT OF STRATEGY 1.1.5: THE CONCEPT OF VALUE CREATION AND
CAPTURING 1.2 THE EVOLUTION OF E-BUSINESS *J 1.2.1 THE GRASSROOTS OF
E-BUSINESS ? FT ARTICLE MINITEL PROVES A MIXED BLESSING 1.2.2 THE RISE
OF THE INTERNET FT ARTICLE BURNING MONEY AT BOO: THE FOUNDERS OF THE
FAMOUS INTERNET COMPANY WERE FOOLS RATHER THAN KNAVES 1.2.3 THE CRASH FT
ARTICLE WEBVAN S BILLION-DOLLAR MISTAKE 1.2.4 THE SYNERGY PHASE FT
ARTICLE FROM NETSCAPE TO THE NEXT BIG THING: HOW A DOTCOM DECADE CHANGED
OUR LIVES BLOG BOX GOOGLE ACQUIRES INTERNET (MAY 2017] SUMMARY REVIEW
QUESTIONS 6 9 10 U 15 16 18 19 22 23 24 28 29 30 VII DETAILED CONTENTS
DISCUSSION QUESTIONS 30 RECOMMENDED KEY READING 30 USEFUL THIRD-PARTY
WEBLINKS 31 NOTES AND REFERENCES 31 PART II THE E-BUSINESS STRATEGY
FRAMEWORK CHAPTER 2 OVERVIEW OF THE E-BUSINESS STRATEGY FRAMEWORK 35
CHAPTER AT A GLANCE 35 LEARNING OUTCOMES 35 INTRODUCTION 36 2.1 KEY
CHALLENGES IN E-BUSINESS STRATEGY FORMULATION 36 2.2 A SYSTEMATIC
APPROACH TO E-BUSINESS STRATEGY FORMULATION 3 9 SUMMARY . 41 REVIEW
QUESTIONS 41 RECOMMENDED KEY READING 41 NOTES AND REFERENCES 41 CHAPTER
3 EXTERNAL ANALYSIS: THE IMPACT OF THE INTERNET ON THE MACRO-
ENVIRONMENT AND ON THE INDUSTRY STRUCTURE OF E-BUSINESS COMPANIES 42 ;
CHAPTER AT A GLANCE 42 RELATED CASE STUDIES 42 LEARNING OUTCOMES 42
INTRODUCTION 43 3.1 EXAMINING TRENDS IN THE MACRO-ENVIRONMENT 43 3.1.1
THE POLITICAL AND LEGAL ENVIRONMENT 44 FT ARTICLE ^-BUSINESS: THE ODDS
LENGHEN 45 3.1.2 ; THE ECONOMIC ENVIRONMENT 46 3.1.3 THE SOCIAL
ENVIRONMENT 46 FT ARTICLE GET A SECOND LIFE 47 3.1.4 THE NATURAL
ENVIRONMENT 51 BLOG BOX FIRST ZERO-EMMISSION HOME DELIVERY VANS HIT THE
ROADS IN SHREWSBURY 51 3.1.5 THE TECHNOLOGICAL ENVIRONMENT 52 3.2
EXAMINING INDUSTRY STRUCTURE WITH THE FIVE FORCES FRAMEWORK 53 3.2.1
INDUSTRY RIVALRY 54 3.2.2 BARRIERS TO ENTRY 55 3.2.3 SUBSTITUTE PRODUCTS
57 3.2.4 BARGAINING POWERS OF BUYERS AND SUPPLIERS 58 FT ARTICLE ALL
EYES ON GOOGLE ADVERTISING 59 3.3 COMPLEMENTING THE FIVE FORCES
FRAMEWORK WITH THE CO-OPETITION FRAMEWORK 60 VIM DETAILED CONTENTS FT
ARTICLE TAKE YOUR PARTNERS FOR THE IT DANCE 62 CRTICAL PERSPECTIVE 3.1
BENEFITS AND DRAWBACKS OF INDUSTRY ANALYSIS TOOLS 63 3.4 DEFINING
INDUSTRIES, SEGMENTING MARKETS AND TARGETING MARKETS IN E-BUSINESS 64
3.4.1 DEFINING AN INDUSTRY 64 3.4.2 SEGMENTING MARKETS IN AN INDUSTRY 65
E-BUSINESS CONCEPT 3.1 THE E-BUSINESS MARKET SEGMENTATION MATRIX 66 FT
ARTICLE MEN PROPEL SURGE IN ONLINE SHOPPING 70 3.4.3 TARGETING SPECIFIC
MARKETS IN AN INDUSTRY 71 FT ARTICLE SOLE LISTENER IS TARGET FOR ONLINE
RADIO 73 SUMMARY 74 REVIEW QUESTIONS 74 DISCUSSION QUESTIONS 75
RECOMMENDED KEY READING * 75 USEFUL THIRD-PARTY WEBLINKS 75 NOTES AND
REFERENCES 75 CHAPTER U INTERNAL ANALYSIS: E-BUSINESS COMPETENCIES AS
SOURCES OF STRENGTHS AND WEAKNESSES 77 TJ CHAPTER AT A GLANCE 77 RELATED
CASE STUDIES 77 LEARNING OUTCOMES 77 INTRODUCTION 78 4.1 UNDERSTANDING
CORE COMPETENCIES IN E-BUSINESS 78 4.2 ANALYSING THE INTERNET-IMPACTED
VALUE CHAIN 80 4.3 LEVERAGING THE VIRTUAL VALUE CHAIN 84 CRITICAL
PERSPECTIVE 4.1 COMPATIBILITY BETWEEN THE RESOURCE-BASED VIEW AND
MARKET-BASED VIEW OF STRATEGY 85 4.4 SELECTING ACTIVITIES FOR ONLINE
INTERACTION WITH CUSTOMERS - THE ICDT FRAMEWORK 87 4.4.1 INFORMATION
ACTIVITIES 87 FT ARTICLE THE MESSAGE IS BEING SPREAD 88 4.4.2
COMMUNICATION ACTIVITIES , 89 4.4.3 TRANSACTION ACTIVITIES 90 4.4.4
DISTRIBUTION ACTIVITIES 90 4.5 MOVING BEYOND THE VALUE CHAIN TO VALUE
NETWORKS 9 1 SUMMARY 92 REVIEW QUESTIONS 93 DISCUSSION QUESTIONS 93
RECOMMENDED KEY READING 94 USEFUL THIRD-PARTY WEBLINKS 94 NOTES AND
REFERENCES 94 IX CONTENT ^.GENERATED RS1 ND ENTREP FEATU RES-.
DRAMATIC DETAILED CONTENTS CHAPTER 5 STRATEGY OPTIONS IN E-BUSINESS
MARKETS 96 CHAPTER AT A GLANCE 96 RELATED CASE STUDIES 96 LEARNING
OUTCOMES 96 INTRODUCTION 97 5.1 UNDERSTANDING THE FUNDAMENTALS OF
COMPETITIVE ADVANTAGE IN E-BUSINESS 97 5.2 EXAMINING THE LANDSCAPE OF
STRATEGY OPTIONS FOR E-BUSINESS 99 5.2.1 COST LEADERSHIP STRATEGIES 99
5.2.2 DIFFERENTIATION STRATEGIES 103 5.2.3 OUTPACING STRATEGIES (AND THE
RISK OF GETTING STUCK IN THE MIDDLE ) 105 5.3 DEVELOPING STRATEGY
ALTERNATIVES 107 5.4 CREATING A FIT BETWEEN THE CHOSEN STRATEGY AND THE
VALUE CHAIN 109 5.4.1 CONSISTENCY BETWEEN ACTIVITIES 109 5.4.2
REINFORCEMENT OF ACTIVITIES 110 5.4.3 OPTIMISATION OF EFFORTS , 111 BLOG
BOX, EASYJET - SETTING UP AN ORGANISATION FOR A LOW-COST STRATEGY 111
SUMMARY 112 REVIEW QUESTIONS 113 DISCUSSION QUESTIONS 113 RECOMMENDED
KEY READING 113 USEFUL THIRD-PARTY WEBLINKS 114 NOTES AND REFERENCES 114
CHAPTER 6 SUSTAINING A COMPETITIVE ADVANTAGE OVERTIME 115 CHAPTER AT A
GLANCE 115 RELATED CASE STUDIES 115 LEARNING OUTCOMES 115 INTRODUCTION
116 6.1 BUILDING UP BARRIERS TO IMITATION 116 6.2 DEALING WITH THE
THREATS OF DISRUPTIVE INNOVATIONS IN E-BUSINESS 1 18 6.2.1 UNDERSTANDING
THE FUNDAMENTAL PROCESS OF DISRUPTIVE INNOVATIONS 118 6.2.2 DISCOVERING
THE UNDERLYING REASONS FOR INCUMBENTS FAILURE 120 FT ARTICLE WHY
DISRUPTION CAN BE GOOD FOR BUSINESS 121 6.2.3 RAISING THE RIGHT
QUESTIONS TO RECOGNISE THE THREATS OF DISRUPTIVE INNOVATIONS 123 6.2.4
FINDING WAYS TO DEAL WITH DISRUPTIVE INNOVATIONS 125 6.2.5 SELECTING THE
APPROPRIATE MENTAL FRAME FOR EFFICIENT REACTIONS 127 SUMMARY 130 REVIEW
QUESTIONS 131 DISCUSSION QUESTIONS 131 RECOMMENDED KEY READING 131
USEFUL THIRD-PARTY WEBLINKS 131 : NOTES AND REFERENCES 132 DETAILED
CONTENTS CHAPTER 7 EXPLOITING OPPORTUNITIES OF NEW MARKET SPACES IN
E-BUSINESS 133 CHAPTER AT A GLANCE 133 RELATED CASE STUDIES 133 LEARNING
OUTCOMES 133 INTRODUCTION 134 7.1 GAINING INSIGHTS INTO NEW MARKET
SPACES THROUGH THE VALUE CURVE 13 4 7.2 LOOKING OUTSIDE ONE S OWN BOX
.*-* 135 FT ARTICLE DELL S MOVE FROM PCS INTO COMPLEMENTARY PRODUCTS 137
7.3 PINPOINTING POSSIBILITIES FOR NEW VALUE CREATION 140 7.4 FINDING THE
RIGHT TIME TO ENTER A MARKET 141 7.4.1 EARLY-MOVER ADVANTAGES 141 FT
ARTICLE APPLE S SOUND STRATEGY FOR THE I-POD 146 7.4.2 EARLY-MOVER
DISADVANTAGES 147 SUMMARY 148 REVIEW QUESTIONS 149 DISCUSSION
QUESTIONS 149 RECOMMENDED KEY READING 149 USEFUL THIRD-PARTY WEBLINKS
150 NOTES AND REFERENCES ** 150 CHAPTER 8 CREATING AND CAPTURING VALUE
THROUGH E-BUSINESS STRATEGIES: THE VALUE-PROCESS FRAMEWORK 151 CHAPTER
AT A GLANCE RELATED CASE STUDIES LEARNING OUTCOMES INTRODUCTION , 8.1
,THE VALUE-PROCESS FRAMEWORK FOR E-BUSINESS STRATEGIES * 8.1.1 CREATING
VALUE 8.1.2 CAPTURING VALUE 8.2 INTEGRATING STRATEGIC MANAGEMENT
ANALYSES THROUGH THE VPF 8.2.1 THE VALUE CHAIN ANALYSIS AND THE VPF
8.2.2 THE FIVE FORCES ANALYSIS AND THE VPF 8.3 SONY BMG (GERMANY): AN
ACTUAL APPLICATION OF THE VPF 8.3.1 THE BUSINESS CONTEXT 8.3.2 VALUE
CREATION 8.3.3 VALUE CAPTURING 8.3.4 FINDINGS SUMMARY REVIEW QUESTIONS
DISCUSSION QUESTIONS RECOMMENDED KEY READING NOTES AND REFERENCES 151
151 151 152 152 152 154 157 158 159 161 161 161 165 167 169 170 170 170
170 XI DETAILED CONTENTS CHAPTER 9 CHOOSING THE APPROPRIATE STRATEGY FOR
THE INTERNAL ORGANISATION OF E-BUSINESS ACTIVITIES 172 CHAPTER AT A
GLANCE 172 RELATED CASE STUDIES 172 LEARNING OUTCOMES 172 INTRODUCTION
173 9.1 REASONS DETERMINING MAKE-OR-BUY DECISIONS IN E-BUSJNESS 173
9.1.1 REASONS FAVOURING MAKE DECISIONS 175 9.1.2 REASONS
FAVOURING BUY DECISIONS - 177 FT ARTICLE THE OPEN SOURCE MOVEMENT HAS
GREAT PROMISE 178 FT ARTICLE FACEBOOK SPREADS ITS WEB WIDER 179 9.2
CHOOSING THE ORGANISATIONAL STRUCTURE FOR E-BUSINESS ACTIVITIES 180
9.2.1 SEPARATE E-BUSINESS ORGANISATION 181 9.2.2 INTEGRATED E-BUSINESS
ORGANISATION _ _ 182 FT ARTICLE CHAPTER CLOSE FOR ONLINE BOOKS VENTURE
182 9.3 VALUE CHAIN DECONSTRUCTION OVER THE INTERNET 183 9.4 UNBUNDLING
THE CORPORATION OVER THE INTERNET 18 5 CRITICAL PERSPECTIVE 9.1 THE
LIMITATIONS OF DECONSTRUCTION AND UNBUNDLING 185 FT ARTICLE OUTSOUCING:
THE SHRINKING IT DEPARTMENT 188 9.5 MANAGING CONFLICTS BETWEEN ONLINE
AND OFFLINE DISTRIBUTION CHANNELS 189 SUMMARY 191 REVIEW QUESTIONS 191
DISCUSSION QUESTIONS 192 RECOMMENDED KEY READING 192 USEFUL
THIRD-PARTY WEBLINKS 193 NOTES AND REFERENCES 193 CHAPTER 10 CHOOSING
THE APPROPRIATE STRATEGY FOR INTERACTION WITH SUPPLIERS 194 CHAPTER AT A
GLANCE 194 RELATED CASE STUDIES 194 LEARNING OUTCOMES 194 INTRODUCTION
195 10.1 ADVANTAGES AND DRAWBACKS OF ONLINE PURCHASING 195 FT ARTICLE
COMPETING SUPPLY CHAINS ARE THE FUTURE 197 10.2 CLASSIFICATION OF B2B
E-MARKETPLACES BASED ON THE PURCHASING PROCESS AND THE PURCHASED
PRODUCTS 198 BLOG BOX GRAINGER S MRO HUB ON THE INTERNET 200 10.3
CLASSIFICATION OF B2B E-MARKETPLACES BASED ON THEIR DEGREE OF OPENNESS
201 10.4 INTEGRATING E-PROCUREMENT SYSTEMS 202 XII DETAILED CONTENTS FT
ARTICLE RFID-THE PRICE MUST BE RIGHT 203 SUMMARY 204 REVIEW QUESTIONS
205 DISCUSSION QUESTIONS 205 RECOMMENDED KEY READING 205 USEFUL
THIRD-PARTY WEBLINKS 206 NOTES AND REFERENCES 206 CHAPTER 11 CHOOSING
THE APPROPRIATE E-BUSINESS STRATEGY FOR INTERACTING WITH USERS 207
CHAPTER AT A GLANCE * 207 RELATED CASE STUDIES 207 LEARNING OUTCOMES 207
INTRODUCTION 208 11.1 THE INTERNET AND SOCIAL COMMERCE 208 11.1.1 THE
ADVENT OF WEB 2.0 * 208 11.1.2 WEB 2.0 SERVICES 209 11.1.3 UNDERSTANDING
USER BEHAVIOUR ON THE SOCIAL WEB 210 FT ARTICLE ADVERTISERS DISCOVER THE
MERITS OF NETWORKING 212 11.2 THE TRADE-OFF BETWEEN RICHNESS AND REACH
213 CRITICAL PERSPECTIVE 11.1 THE LIMITATIONS TO BLOWING UP THE
TRADE-OFF BETWEEN RICHNESS AND REACH 215 11.3 INCREASING THE RICHNESS OF
INTERACTIONS WITH CUSTOMERS 216 11.3.1 ELECTRONIC CUSTOMER RELATIONSHIP
MANAGEMENT (E-CRM) 216 11.3.2 THE CONCEPT OF MASS CUSTOMISATION 217 11.4
INCREASING THE REACH OF INTERACTIONS WITH CUSTOMERS 219 11.4.1 VIRAL
GROWTH 219 11.4.2 THE TIPPING POINT CONCEPT 220 11.4.3 THE LONG TAIL OF
INTERNET-BASED SOCIAL NETWORKS 222 FT ARTICLE LULU AIMS TO WAG THE
INTERNET LONG TAIL 224 CRITICAL PERSPECTIVE 11.2 IS THERE UNLIMITED
CHOICE AND DOES IT CREATE UNLIMITED DEMAND? 226 SUMMARY 227 REVIEW
QUESTIONS 227 DISCUSSION QUESTIONS 228 RECOMMENDED KEY READING 228
USEFUL THIRD-PARTY WEBLINKS 228 NOTES AND REFERENCES 228 CHAPTER 12
MOVING FROM WIRED E-COMMERCE TO MOBILE E-COMMERCE 230 CHAPTER AT A
GLANCE 230 RELATED CASE STUDIES 230 XIII DETAILED CONTENTS LEARNING
OUTCOMES 230 INTRODUCTION 231 12.1 MOBILITY AND UNWIRED E-COMMERCE 231
12.1.1 UNDERSTANDING THE VALUE NETWORK OF MOBILE E-COMMERCE 231 12.1.2
SEGMENTING MOBILE E-COMMERCE CONSUMERS AND BUSINESS SERVICES 233 FT
ARTICLE BARCODE HOPE FOR MOBILE ADVERTISING 236 12.1.3 COMPARISON OF
MOBILE E-COMMERCE WITH WIRED^E-COMMERCE 237 12.2 STRATEGY AND MOBILITY
238 12.2.1 LEVERAGING WIRELESS TECHNOLOGIES TO CREATE A COMPETITIVE
ADVANTAGE 238 12.2.2 IMPACT OF WIRELESS TECHNOLOGIES ON A COMPANY S
VALUE CHAIN 239 FT ARTICLE MOBILE MARKETING: THE MOST PERSONAL WAY TO
REACH OUT 242 12.2.3 INFLUENCE OF WIRELESS TECHNOLOGIES ON THE
INDUSTRY S FIVE FORCES 243 FT ARTICLE LITTLE HARMONY IN MOBILE MUSIC 245
SUMMARY R 246 REVIEW QUESTIONS 247 DISCUSSION QUESTIONS . 247
RECOMMENDED KEY READING 247 USEFUL THIRD-PARTY WEBLINKS 247 NOTES AND
REFERENCES 248 PART III A ROADMAP FOR E-BUSINESS STRATEGY
IRHPLIERINFERRTATJ CHAPTER 13 A ROADMAP FOR E-BUSINESS STRATEGY
IMPLEMENTATION CHAPTER AT A GLANCE * 251 LEARNING OUTCOMES 251
INTRODUCTION 252 13.1 WHAT IS THE MISSION OF OUR COMPANY? 253 13.2 WHAT
ARE THE OBJECTIVES FOR OUR E-BUSINESS STRATEGY? 255 13.3 WHAT VALUE DO
WE WANT TO OFFER THROUGH OUR E-BUSINESS STRATEGY? 255 13.3.1 WHAT TYPE
OF COMPETITIVE ADVANTAGE DO WE AIM FOR? 255 13.3.2 HOW MUCH BREADTH DO
WE WANT TO HAVE IN OUR PRODUCT AND SERVICE OFFERINGS? 256 13.4 WHAT ARE
THE CUSTOMER SEGMENTS TO TARGET AND WHAT IS OUR VALUE PROPOSITION FOR
EACH SEGMENT? 257 13.5 WHAT KIND OF ETHICAL ISSUES, PRIVACY CONCERNS AND
SECURITY RISKS DO WE NEED TO CONSIDER? 257 13.5.1 DEALING WITH ETHICAL
ISSUES AND PRIVACY CONCERNS 257 FT ARTICLE GOOGLE S ALGORITHM OF LIFE:
REJOICE AND BE WARY 258 13.5.2 ADDRESSING SECURITY RISKS 260 13.6 SHOULD
WE IMPLEMENT OUR E-BUSINESS STRATEGY ALONE OR WITH EXTERNAL PARTNERS?
261 13.7 WHAT ORGANISATIONAL STRUCTURE SHOULD OUR E-BUSINESS ACTIVITIES
HAVE? 261 XIV DETAILED CONTENTS 13.8 WHAT IS OUR COST AND REVENUE MODEL?
262 13.8.1 WHAT IS THE COST STRUCTURE OF OUR E-BUSINESS ACTIVITIES? 262
13.8.2 WHAT IS THE REVENUE STRUCTURE OF OUR E-BUSINESS ACTIVITIES? 262
13.9 HOW SHOULD WE ALIGN OUR PHYSICAL-WORLD STRATEGY WITH OUR
E-STRATEGY? 263 SUMMARY 265 REVIEW QUESTIONS 265 DISCUSSION QUESTIONS
265 RECOMMENDED KEY READING * * 266 NOTES AND REFERENCES 266 PART IV
CASE STUDIES CHAPTER 14 BUILDING E-BUSINESS COMPETENCE THROUGH CONCEPTS
AND CASES 269 CHAPTER AT A GLANCE LEARNING OUTCOMES INTRODUCTION 14.1
DEFINING CREATIVITY AND ANALYTICAL ABILITY 14.1.1 CREATIVITY . FT
ARTICLE BREAKING THE BARRIERS TO CREATIVITY 14.1.2 ANALYTICAL ABILITY
BECOMING A CATALYST FOR CHANGE 14.2 14.3 LEARNING ABOUT E-BUSINESS
THROUGH CASE STUDIES 14.3.1 CASE STUDIES AS A CONTEXT FOR THE ANALYSIS
OF E-BUSINESS ISSUES 14.3.2 CASE STUDIES AS A CONTEXT FOR THE
APPLICATION OF E-BUSINESS CONCEPTS 14.3.3 CASE STUDIES AS A STIMULUS FOR
CREATIVE E-BUSINESS STRATEGIES STRATEGY IN ACTION 14.1 BUSINESS
THINKING: ON FINDING THE RIGHT BALANCE BETWEEN ANALYSIS AND INTUITION
14.4 LEARNING ABOUT E-BUSINESS THROUGH CONCEPTS AND FRAMEWORKS 14.4.1
EXTENDING THE BREADTH OF THE ANALYSIS 14.4.2 EXTENDING THE DEPTH OF THE
ANALYSIS A GUIDE TO THE MAIN FOCUS OF THE CASE STUDIES SYNOPSES OF CASE
STUDIES BUSINESS-TO-CONSUMER |B2C) E-COMMERCE IN RETAILING 269 269 270
271 271 272 275 275 276 277 277 277 279 279 283 284 STRATEGY IN ACTION
14.2 WHY? - THE IMPORTANCE OF QUESTIONS IN STRATEGY FORMULATION 286
SUMMARY REVIEW QUESTIONS DISCUSSION QUESTIONS RECOMMENDED KEY READING
USEFUL THIRD-PARTY WEBLINKS NOTES AND REFERENCES 287 287 288 288 289 289
290 291 291 XV DETAILED CONTENTS 1 FROM A(PPLES) TO Z(OOM LENSES):
EXTENDING THE BOUNDARIES OF MULTICHANNEL RETAILING AT TESCO.COM 291 B2C
E-COMMERCE IN FINANCIAL SERVICES 291 2 FROM E-BANKING TO E-BUSINESS AT
NORDEA (SCANDINAVIA): THE WORLD S BIGGEST CLICKS-AND-MORTAR BANK 291 3
ING DIRECT: REBEL IN THE BANKING INDUSTRY 292 B2C E-COMMERCE IN
MANUFACTURING 292 4 DUCATI (ITALY) VS. HARLEY-DAVIDSON (USA): INNOVATING
BUSINESS PROCESSES AND MANAGING VALUE NETWORKS 292 5 OTIS ELEVATOR:
ACCELERATING BUSINESS TRANSFORMATION WITH IT 292 BUSINESS-TO-BUSINESS
(B2B) E-COMMERCE 293 6 BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE:
MONDUS.COM - AN E-MARKETPLACE FOR SMALL AND MEDIUM-SIZED ENTERPRISES 293
7 COVISINT (A): THE EVOLUTION OF A B2B MARKETPLACE 293 8 IBX (NORTHERN
EUROPE): EXPANDING B2B E-PURCHASING FROM INDIRECT TO DIRECT GOODS AND
SERVICES 293 9 EBAY CUSTOMER SUPPORT OUTSOURCING 294 CORPORATE
INTERNET PORTALS 294 10 THE EXPLORATION AND PRODUCTION ENTERPRISE PORTAL
OF THE ROYAL DUTCH/ SHELL GROUP 294 E-GOVERNMENT 295 11 E-GOVERNMENT IN
ESTONIA: ESTABLISHING THE WORLD S LEADING INFORMATION SOCIETY 295 THE
PEER-TO-PEER (P2P) MODEL 295 12 ONLINE FILE-SHARING: THE MUSIC
INDUSTRY S PARADIGM SHIFT 295 VIRTUAL ONLINE COMMUNITIES AND
USER-GENERATED CONTENT 296 13 OPENBC VS. STAYFRIENDS: GERMANY S BIGGEST
INTERNET-BASED SOCIAL NETWORKING SITES 296 14 SPREADSHIRT: MASS
CUSTOMIZATION ON THE INTERNET 296 15 . SECOND LIFE: MERCEDES-BENZ ENTERS
THE METAVERSE 296 MOBILE E-COMMERCE 297 16 MOBILE PHONE MEETS DIGITAL
MUSICAT SONY BMG 297 17 NTT DOCOMO (JAPAN): MOVING FROM A MOBILE PHONE
OPERATOR TO A LIFESTYLE SERVICE PROVIDER 297 18 YOC AG: INTEGRATING THE
MOBILE PHONE INTO THE MARKETING MIX 298 19 PAYBOX.NET (GERMANY): A
MOBILE PAYMENT SERVICE 298 CASE STUDIES 1 FROM A(PPLES) TO Z(OOM
LENSES): EXTENDING THE BOUNDARIES OF MULTICHANNEL RETAILING AT TESCO.COM
299 2 FROM E-BANKING TO E-BUSINESS AT NORDEA (SCANDINAVIA): THE WORLD S
BIGGEST CLICKS-AND-MORTAR BANK 314 3 ING DIRECT: REBEL IN THE BANKING
INDUSTRY 330 4 DUCATI (ITALY) VS. HARLEY-DAVIDSON (USA): INNOVATING
BUSINESS PROCESSES AND MANAGING VALUE NETWORKS 343 XVI DETAILED CONTENTS
5 OTIS ELEVATOR: ACCELERATING BUSINESS TRANSFORMATION WITH IT 356 6
BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE: MONDUS.COM - AN E-MARKETPLACE
FOR SMALL AND MEDIUM-SIZED ENTERPRISES 370 7 COVISINT (A): THE EVOLUTION
OF A B2B MARKETPLACE 388 8 IBX (NORTHERN EUROPE): EXPANDING B2B
EPURCHASING FROM INDIRECT TO DIRECT GOODS AND SERVICES 407 9 EBAY
CUSTOMER SUPPORT OUTSOURCING 423 10 THE EXPLORATION AND PRODUCTION
ENTERPRISE PORTAL OF THE ROYAL DUTCH/SHELL GROUP 437 11 E-GOVERNMENT IN
ESTONIA: ESTABLISHING THE WORLD S LEADING INFORMATION SOCIETY 451 12
ONLINE FILE-SHARING: THE MUSIC INDUSTRY S PARADIGM SHIFT 468 13 OPENBC
VS. STAYFRIENDS: GERMANY S BIGGEST INTERNET-BASED SOCIAL NETWORKING
SITES 482 14 SPREADSHIRT: MASS CUSTOMIZATION ON THE INTERNET 505 15
SECOND LIFE: MERCEDES-BENZ ENTERS THE METAVERSE 525 16 MOBILE PHONE
MEETS DIGITAL MUSIC AT SONY BMG 548 17 NTT DOCOMO (JAPAN): MOVING FROM A
MOBILE PHONE OPERATOR TO A LIFESTYLE SERVICE PROVIDER 570 18 YOC AG:
INTEGRATING THE MOBILE PHONE INTO THE MARKETING MIX 585 19 PAYBOX.NET
(GERMANY): A MOBILE PAYMENT SERVICE 601 INDEX 615
In today s dynamic environment of new and emerging technologies, it is critical for organisations to develop
successful e-business strategies. This thoroughly updated second edition of Strategies fore-Business applies strategic
thinking to the very latest developments in technology, including:
•
Web
2.0
and user-generated content
•
Mobile communications and m-commerce
•
E-business supply chain management
Strategies for
е
-Business
also enables you to think critically about the subject through the following features:
•
Critical Perspective boxes evaluate key ideas and practices
•
Financial Times articles complement the academic debate
•
Review and Discussion Questions and Recommended Key Reading explore current ideas
The new edition contains
19
case studies from sources such as Harvard Business School and INSEAD. They
explore a wide range of electronic and mobile commerce strategies from multinational organisations such as Tesco,
Sony
BMG
and Web
2.0
application Second Life.
The second edition of Strategies for
е
-Business
is ideal for MBA students, upper level undergraduates and
practitioners, studying courses on strategy and technology management.
|
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| author | Jelassi, Tawfik 1957- Enders, Albrecht |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 345 |
| ctrlnum | (OCoLC)224447429 (DE-599)BVBBV035572623 |
| dewey-full | 658.8/72 658.054678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 658.054678 |
| dewey-search | 658.8/72 658.054678 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| indexdate | 2024-07-09T21:40:43Z |
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| language | English |
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| spelling | Jelassi, Tawfik 1957- Verfasser (DE-588)17042250X aut Strategies for e-business creating value through electronic and mobile commerce ; concept and cases Tawfik Jelassi ; Albrecht Enders 2. ed. Harlow [u.a.] Prentice Hall 2008 XXXVIII, 626 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier aElectronic commerce aElectronic commerce zEurope vCase studies aIndustries xTechnological innovations xEconomic aspects aStrategic planning Unternehmen (DE-588)4061963-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmen (DE-588)4061963-1 s Electronic Commerce (DE-588)4592128-3 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Enders, Albrecht Verfasser (DE-588)1020739444 aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017628174&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017628174&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jelassi, Tawfik 1957- Enders, Albrecht Strategies for e-business creating value through electronic and mobile commerce ; concept and cases aElectronic commerce aElectronic commerce zEurope vCase studies aIndustries xTechnological innovations xEconomic aspects aStrategic planning Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4592128-3 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategies for e-business creating value through electronic and mobile commerce ; concept and cases |
| title_auth | Strategies for e-business creating value through electronic and mobile commerce ; concept and cases |
| title_exact_search | Strategies for e-business creating value through electronic and mobile commerce ; concept and cases |
| title_full | Strategies for e-business creating value through electronic and mobile commerce ; concept and cases Tawfik Jelassi ; Albrecht Enders |
| title_fullStr | Strategies for e-business creating value through electronic and mobile commerce ; concept and cases Tawfik Jelassi ; Albrecht Enders |
| title_full_unstemmed | Strategies for e-business creating value through electronic and mobile commerce ; concept and cases Tawfik Jelassi ; Albrecht Enders |
| title_short | Strategies for e-business |
| title_sort | strategies for e business creating value through electronic and mobile commerce concept and cases |
| title_sub | creating value through electronic and mobile commerce ; concept and cases |
| topic | aElectronic commerce aElectronic commerce zEurope vCase studies aIndustries xTechnological innovations xEconomic aspects aStrategic planning Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | aElectronic commerce aElectronic commerce zEurope vCase studies aIndustries xTechnological innovations xEconomic aspects aStrategic planning Unternehmen Electronic Commerce Strategisches Management Fallstudiensammlung |
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