Marketing management: a strategic decision-making approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill/Irwin
2010
|
| Edition: | 7. ed., international ed. |
| Series: | The Irwin/McGraw-Hill companies
|
| Subjects: | |
| Physical Description: | XXI, 551 S. |
| ISBN: | 007126776X 9780071267762 |
Staff View
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Record in the Search Index
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| author | Mullins, John Walker Walker, Orville C. |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:40:31Z |
| institution | BVB |
| isbn | 007126776X 9780071267762 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017619815 |
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| physical | XXI, 551 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill companies |
| spelling | Mullins, John Walker Verfasser aut Marketing management a strategic decision-making approach John W. Mullins ; Orville C. Walker 7. ed., international ed. Boston [u.a.] McGraw-Hill/Irwin 2010 XXI, 551 S. txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill companies Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Walker, Orville C. Verfasser aut |
| spellingShingle | Mullins, John Walker Walker, Orville C. Marketing management a strategic decision-making approach Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic decision-making approach |
| title_auth | Marketing management a strategic decision-making approach |
| title_exact_search | Marketing management a strategic decision-making approach |
| title_full | Marketing management a strategic decision-making approach John W. Mullins ; Orville C. Walker |
| title_fullStr | Marketing management a strategic decision-making approach John W. Mullins ; Orville C. Walker |
| title_full_unstemmed | Marketing management a strategic decision-making approach John W. Mullins ; Orville C. Walker |
| title_short | Marketing management |
| title_sort | marketing management a strategic decision making approach |
| title_sub | a strategic decision-making approach |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement |
| work_keys_str_mv | AT mullinsjohnwalker marketingmanagementastrategicdecisionmakingapproach AT walkerorvillec marketingmanagementastrategicdecisionmakingapproach |