Marketing management: a strategic decision-making approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2010
|
| Ausgabe: | 7. ed., international ed. |
| Schriftenreihe: | The Irwin/McGraw-Hill companies
|
| Schlagworte: | |
| Beschreibung: | XXI, 551 S. |
| ISBN: | 007126776X 9780071267762 |
Internformat
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| 100 | 1 | |a Mullins, John Walker |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Mullins, John Walker Walker, Orville C. |
| author_facet | Mullins, John Walker Walker, Orville C. |
| author_role | aut aut |
| author_sort | Mullins, John Walker |
| author_variant | j w m jw jwm o c w oc ocw |
| building | Verbundindex |
| bvnumber | BV035564131 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)244764072 (DE-599)BVBBV035564131 |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., international ed. |
| format | Book |
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| id | DE-604.BV035564131 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:40:31Z |
| institution | BVB |
| isbn | 007126776X 9780071267762 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017619815 |
| oclc_num | 244764072 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XXI, 551 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill companies |
| spelling | Mullins, John Walker Verfasser aut Marketing management a strategic decision-making approach John W. Mullins ; Orville C. Walker 7. ed., international ed. Boston [u.a.] McGraw-Hill/Irwin 2010 XXI, 551 S. txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill companies Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Walker, Orville C. Verfasser aut |
| spellingShingle | Mullins, John Walker Walker, Orville C. Marketing management a strategic decision-making approach Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic decision-making approach |
| title_auth | Marketing management a strategic decision-making approach |
| title_exact_search | Marketing management a strategic decision-making approach |
| title_full | Marketing management a strategic decision-making approach John W. Mullins ; Orville C. Walker |
| title_fullStr | Marketing management a strategic decision-making approach John W. Mullins ; Orville C. Walker |
| title_full_unstemmed | Marketing management a strategic decision-making approach John W. Mullins ; Orville C. Walker |
| title_short | Marketing management |
| title_sort | marketing management a strategic decision making approach |
| title_sub | a strategic decision-making approach |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement |
| work_keys_str_mv | AT mullinsjohnwalker marketingmanagementastrategicdecisionmakingapproach AT walkerorvillec marketingmanagementastrategicdecisionmakingapproach |