APA-Zitierstil (7. Ausg.)

Mullins, J. W., & Walker, O. C. (2010). Marketing management: A strategic decision-making approach (7. ed., international ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Mullins, John Walker, und Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7. ed., international ed. Boston [u.a.]: McGraw-Hill/Irwin, 2010.

MLA-Zitierstil (9. Ausg.)

Mullins, John Walker, und Orville C. Walker. Marketing Management: A Strategic Decision-making Approach. 7. ed., international ed. McGraw-Hill/Irwin, 2010.