An introduction to revenue management for the hospitality industry: principles and practices for the real world

"Addressing an emerging course in Hospitality Management, this one-of-a-kind text outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Tranter, Kimberly A. (VerfasserIn), Stuart-Hill, Trevor (VerfasserIn), Parker, Juston (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Upper Saddle River, N.J. Pearson Prentice Hall 2008
Schlagworte:
Zusammenfassung:"Addressing an emerging course in Hospitality Management, this one-of-a-kind text outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field."--BOOK JACKET.
Beschreibung:Includes bibliographical references and index
Beschreibung:XVI, 335 S. Ill. 24 cm
ISBN:9780131885899
0131885898

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