Verfügbarkeit: What would Google do?

What would Google do?:

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Bibliographische Detailangaben
1. Verfasser:	Jarvis, Jeff 1954- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY HarperCollins 2009
Ausgabe:	1. ed.
Schlagworte:	Google (Firm) Google LLC Google Informatiemanagement Informatietechnologie Vernieuwing Information technology > Management Technological innovations Creative ability in business Management Erfolgsfaktor Strategisches Management
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes index.
Beschreibung:	IX, 257 S.
ISBN:	9780007312108 9780061709715

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents WWGD? l Google Rules 9 New Relationship 11 • Give the people control and we will use it • Dell hell • Your worst customer is your best friend • Your best customer is your partner New Architecture 2.4 • The link changes everything • Do what you do best and link to the rest • Join a network • Be a platform • Think distributed New Publicness 40 • If you re not searchable, you won t be found • Everybody needs Googlejuice • Life is public, so is business • Your customers are your ad agency New Society 48 • Elegant organization New Economy 54 • Small is the new big • The post-scarcity economy • Join the open-source, gift economy • The mass market is dead—long live the mass of niches viii Contents • Google commodifies everything • Welcome to the Google economy New Business Reality 70 • Atoms are a drag • Middlemen are doomed • Free is a business model • Decide what business you re in New Attitude 82 • There is an inverse relationship between control and trust • Trust the people • Listen New Ethic 91 • Make mistakes well • Life is a beta • Be honest • Be transparent • Collaborate • Don t be evil New Speed 103 • Answers are instantaneous • Life is live • Mobs form in a flash New Imperatives 109 • Beware the cash cow in the coal mine • Encourage, enable, and protect innovation • Simplify, simplify • Get out of the way If Google Ruled the World 119 Media 123 • The Google Times: Newspapers, post-paper • Googlewood: Entertainment, opened up • GoogleCollins: Killing the book to save it Contents ix Advertising 145 • And now, a word from Google s sponsors Retail 153 • Google Eats: A business built on openness • Google Shops: A company built on people Utilities 162 • Google Power Light: What Google would do • GT T: What Google should do Manufacturing 172 • The Googlemobile: From secrecy to sharing • Google Cola: We re more than consumers Service 182 • Google Air: A social marketplace of customers • Google Real Estate: Information is power Money 189 • Google Capital: Money makes networks • The First Bank of Google: Markets minus middlemen Public Welfare 199 • St. Google s Hospital: The benefits of publicness • Google Mutual Insurance: The business of cooperation Public Institutions 210 • Google U: Opening education • The United States of Google: Geeks rule Exceptions 222 • PR and lawyers: Hopeless • God and Apple: Beyond Google? Generation G 229 Continuing the conversation 243 Acknowledgments and disclosures 245 Index 247
any_adam_object	1
author	Jarvis, Jeff 1954-
author_GND	(DE-588)137343345
author_facet	Jarvis, Jeff 1954-
author_role	aut
author_sort	Jarvis, Jeff 1954-
author_variant	j j jj
building	Verbundindex
bvnumber	BV035559810
callnumber-first	H - Social Science
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callnumber-sort	HD 230.2
callnumber-subject	HD - Industries, Land Use, Labor
classification_rvk	AP 18420 QP 320
ctrlnum	(OCoLC)267163913 (DE-599)BVBBV035559810
dewey-full	658.4/012 658.4
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.4/012 658.4
dewey-search	658.4/012 658.4
dewey-sort	3658.4 212
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	1. ed.
format	Book
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spelling	Jarvis, Jeff 1954- Verfasser (DE-588)137343345 aut What would Google do? Jeff Jarvis 1. ed. New York, NY HarperCollins 2009 IX, 257 S. txt rdacontent n rdamedia nc rdacarrier Includes index. Google (Firm) Google LLC (DE-588)10122609-3 gnd rswk-swf Google Informatiemanagement gtt Informatietechnologie gtt Vernieuwing gtt Information technology Management Technological innovations Creative ability in business Management Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Google LLC (DE-588)10122609-3 b Strategisches Management (DE-588)4124261-0 s Erfolgsfaktor (DE-588)4197034-2 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017615573&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Jarvis, Jeff 1954- What would Google do? Google (Firm) Google LLC (DE-588)10122609-3 gnd Google Informatiemanagement gtt Informatietechnologie gtt Vernieuwing gtt Information technology Management Technological innovations Creative ability in business Management Erfolgsfaktor (DE-588)4197034-2 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)10122609-3 (DE-588)4197034-2 (DE-588)4124261-0
title	What would Google do?
title_auth	What would Google do?
title_exact_search	What would Google do?
title_full	What would Google do? Jeff Jarvis
title_fullStr	What would Google do? Jeff Jarvis
title_full_unstemmed	What would Google do? Jeff Jarvis
title_short	What would Google do?
title_sort	what would google do
topic	Google (Firm) Google LLC (DE-588)10122609-3 gnd Google Informatiemanagement gtt Informatietechnologie gtt Vernieuwing gtt Information technology Management Technological innovations Creative ability in business Management Erfolgsfaktor (DE-588)4197034-2 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Google (Firm) Google LLC Google Informatiemanagement Informatietechnologie Vernieuwing Information technology Management Technological innovations Creative ability in business Management Erfolgsfaktor Strategisches Management
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017615573&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT jarvisjeff whatwouldgoogledo

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