Ethnicity, Inc.:
In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future o...
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Chicago [u.a.]
Univ. of Chicago Press
2009
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Schriftenreihe: | Chicago studies in practices of meaning
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Zusammenfassung: | In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity. |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 234 S., [8] Bl. Ill. |
ISBN: | 9780226114712 9780226114729 0226114716 0226114724 |
Internformat
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490 | 0 | |a Chicago studies in practices of meaning | |
500 | |a Includes bibliographical references and index | ||
520 | 3 | |a In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity. | |
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650 | 4 | |a Ethnicity |x Economic aspects | |
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Datensatz im Suchindex
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adam_text | Contents
1
Prologue
1
2
Three or Four Things about Ethno-futures
6
3
Questions of Theory
22
4
Commodifying Descent, American-style
60
5
A Tale of Two Ethnicities
86
6
Nationality, Inc., Divinity, Inc., and Other Futures
117
7
Conclusion
139
Acknowledgments
151
Notes
153
Bibliography
191
Index
223
Plates to follow p.
74
|
any_adam_object | 1 |
author | Comaroff, John L. 1945- |
author_GND | (DE-588)130111953 (DE-588)130111937 |
author_facet | Comaroff, John L. 1945- |
author_role | aut |
author_sort | Comaroff, John L. 1945- |
author_variant | j l c jl jlc |
building | Verbundindex |
bvnumber | BV035554300 |
callnumber-first | G - Geography, Anthropology, Recreation |
callnumber-label | GN495 |
callnumber-raw | GN495.6 |
callnumber-search | GN495.6 |
callnumber-sort | GN 3495.6 |
callnumber-subject | GN - Anthropology |
classification_rvk | LB 37800 LB 52585 MI 65020 |
ctrlnum | (OCoLC)256534500 (DE-599)HBZHT016015049 |
dewey-full | 305.8 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 305 - Groups of people |
dewey-raw | 305.8 |
dewey-search | 305.8 |
dewey-sort | 3305.8 |
dewey-tens | 300 - Social sciences |
discipline | Soziologie Politologie Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
format | Book |
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geographic_facet | Südafrika (Staat) Südafrika Südafrika Kontinent |
id | DE-604.BV035554300 |
illustrated | Illustrated |
indexdate | 2024-07-09T21:40:18Z |
institution | BVB |
isbn | 9780226114712 9780226114729 0226114716 0226114724 |
language | English |
lccn | 2008040972 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017610151 |
oclc_num | 256534500 |
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physical | 234 S., [8] Bl. Ill. |
publishDate | 2009 |
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series2 | Chicago studies in practices of meaning |
spelling | Comaroff, John L. 1945- Verfasser (DE-588)130111953 aut Ethnicity, Inc. John L. Comaroff and Jean Comaroff Chicago [u.a.] Univ. of Chicago Press 2009 234 S., [8] Bl. Ill. txt rdacontent n rdamedia nc rdacarrier Chicago studies in practices of meaning Includes bibliographical references and index In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity. Ethnicity Ethnicity Economic aspects Ethnicity Economic aspects South Africa Wirtschaftliches Verhalten (DE-588)4197971-0 gnd rswk-swf Ethnizität (DE-588)4220764-2 gnd rswk-swf Sozialanthropologie (DE-588)4129436-1 gnd rswk-swf Südafrika (Staat) Südafrika (DE-588)4078012-0 gnd rswk-swf Südafrika Kontinent (DE-588)4058393-4 gnd rswk-swf Südafrika Kontinent (DE-588)4058393-4 g Ethnizität (DE-588)4220764-2 s Wirtschaftliches Verhalten (DE-588)4197971-0 s Sozialanthropologie (DE-588)4129436-1 s DE-604 Südafrika (DE-588)4078012-0 g Comaroff, Jean 1946- Sonstige (DE-588)130111937 oth Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017610151&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Comaroff, John L. 1945- Ethnicity, Inc. Ethnicity Ethnicity Economic aspects Ethnicity Economic aspects South Africa Wirtschaftliches Verhalten (DE-588)4197971-0 gnd Ethnizität (DE-588)4220764-2 gnd Sozialanthropologie (DE-588)4129436-1 gnd |
subject_GND | (DE-588)4197971-0 (DE-588)4220764-2 (DE-588)4129436-1 (DE-588)4078012-0 (DE-588)4058393-4 |
title | Ethnicity, Inc. |
title_auth | Ethnicity, Inc. |
title_exact_search | Ethnicity, Inc. |
title_full | Ethnicity, Inc. John L. Comaroff and Jean Comaroff |
title_fullStr | Ethnicity, Inc. John L. Comaroff and Jean Comaroff |
title_full_unstemmed | Ethnicity, Inc. John L. Comaroff and Jean Comaroff |
title_short | Ethnicity, Inc. |
title_sort | ethnicity inc |
topic | Ethnicity Ethnicity Economic aspects Ethnicity Economic aspects South Africa Wirtschaftliches Verhalten (DE-588)4197971-0 gnd Ethnizität (DE-588)4220764-2 gnd Sozialanthropologie (DE-588)4129436-1 gnd |
topic_facet | Ethnicity Ethnicity Economic aspects Ethnicity Economic aspects South Africa Wirtschaftliches Verhalten Ethnizität Sozialanthropologie Südafrika (Staat) Südafrika Südafrika Kontinent |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017610151&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT comaroffjohnl ethnicityinc AT comaroffjean ethnicityinc |