Verfügbarkeit: International marketing

International marketing:

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Bibliographische Detailangaben
Hauptverfasser:	Clarke, Geri (VerfasserIn), Wilson, Ian H. 1925- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London [u.a.] McGraw-Hill Higher Education 2009
Ausgabe:	1. ed.
Schlagworte:	Export marketing Internationales Marketing
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXII, 418 S. graph. Darst.
ISBN:	0077115856 9780077115852

Internformat

MARC


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Datensatz im Suchindex

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adam_text	IMAGE 1 X-A FIRST EDITION GERI CLARKE AND IAN WILSON ME GRAUU HILL MCGRAW-HILL HIGHER EDUCATION LONDON BOSTON BURR RIDGE, IL DUBUQUE, IA MADISON, WL NEW YORK SAN FRANCISCO ST. LOUIS BANGKOK BOGOTA CARACAS KUALA LUMPUR LISBON MADRID MEXICO CITY MILAN MONTREAL NEW DELHI SANTIAGO SEOUL SINGAPORE SYDNEY TAIPEI TORONTO IMAGE 2 *I FIGURES TABLES ACKNOWLEDGEMENTS PREFACE GUIDED TOUR ABOUT THE AUTHORS 1 INTERNATIONAL MARKETING ORIENTATION AND PERSPECTIVES INTRODUCTION THE DIFFERENCES BETWEEN INTERNATIONAL AND DOMESTIC MARKETING DEFINITIONS AND CONCEPTS IN INTERNATIONAL MARKETING CONSUMERS AND THEIR WORLDS PERSPECTIVES FOR INTERNATIONAL MARKETING INTERNATIONAL MARKETING PRACTICE IX XI XII XIII XVII XXII 1 7 3 5 73 17 26 4 INTERNATIONAL MARKETING PLANNING INTRODUCTION PURPOSE AND BENEFITS OF MARKETING PLANNING THE ROLE OF MARKETING MISSION, VISION AND STRATEGIC INTENT THE MARKETING AUDIT (SITUATION ANALYSIS) INTERNATIONALISATION PLANNING IN INTERNATIONAL MARKETING THE MARKETING PLANNING PROCESS 5 INTERNATIONAL MARKETING ENVIRONMENTAL AUDIT INTRODUCTION THE HISTORICAL CONTEXT OF INTERNATIONAL TRADE AND MARKETING THE ECONOMIC ASPECTS OF THE INTERNATIONAL ENVIRONMENT 93 93 94 96 97 99 103 105 114 131 131 134 136 2 INTERNATIONAL MARKETING AND DIGITAL TECHNOLOGY 36 INTRODUCTION . 36 TECHNOLOGICAL DEVELOPMENTS 37 THE GROWTH OF DIGITAL BUSINESS 40 BUSINESS TO BUSINESS (B2B) ECOMMERCE 42 INTERNATIONAL B2B EMARKETING 45 CONSUMERS AND ECOMMERCE 50 INTERNATIONAL ECONSUMER MARKETS 53 3 INTERNATIONAL MARKET RESEARCH AND INSIGHTS 62 INTRODUCTION 62 REASONS FOR INTERNATIONAL MARKETING RESEARCH 65 INTERNATIONAL MARKETING RESEARCH DESIGN 68 INTERNATIONAL MARKETING RESEARCH AND ANALYSIS 79 CURRENT TRENDS IN DATA COLLECTION AND ANALYSIS 87 INTERNATIONAL MARKETING 739 THE PECUNIARY ISSUES: THE INTERNATIONAL FINANCIAL ENVIRONMENT 745 THE INTERNATIONAL TRADE RULES AND INSTITUTIONS 747 THE SOCIAL DIFFERENCES AND TRENDS 757 A COMPARATIVE ANALYSIS OF CULTURE 754 THE NEGLECTED IMPORTANCE OF LANGUAGE AS A CONDUIT FOR MARKETING ACTIVITY 756 THE DEMOGRAPHIC TRENDS AND CHANGES 757 THE PHYSICAL ENVIRONMENTAL FACTORS IN INTERNATIONAL MARKETING 758 THE IMPORTANT ASPECTS OF INFRASTRUCTURE 759 TECHNOLOGY, THE INTERNET AND THE MOBILE ERA 760 CORE STRATEGY DIMENSIONS IN INTERNATIONAL MARKETING 767 INTRODUCTION 767 INTERNATIONAL MARKETING STRATEGY OR GLOBAL MARKETING STRATEGY? 768 VU IMAGE 3 VM DETIAL TABLE OF CONTENTS MARKET SEGMENTATION, TARGETING AND POSITIONING TARGETING POSITIONING COUNTRY FOCUS: MARKETING STRATEGIES FOR LESS-DEVELOPED AND EMERGING MARKETS TIMING OF MARKET ENTRY MARKET CONCENTRATION VERSUS MARKET SPREADING COMPETITOR-ORIENTATED STRATEGY INTERNATIONAL MARKET ENTRY MODE STRATEGY INTRODUCTION EXPORT CONTRACTUAL ENTRY MODES FOREIGN DIRECT INVESTMENT MARKET ENTRY MODE STRATEGIES IN RETAILING CHOOSING ENTRY MODES MARKETING CHANNELS IN FOREIGN COUNTRIES INTRODUCTION A SELECTION OF MARKETING CHANNELS RETAIL AND WHOLESALE CHANNELS IN CONSUMER MARKETS PLANNING CHANNEL SYSTEMS CHANNEL MANAGEMENT INTERNATIONAL AND GLOBAL BRANDS AND PRODUCTS INTRODUCTION OEM AND OBM BRANDING STRATEGIES BRANDS IN AN INTERNATIONAL CONTEXT MODELLING BRANDS GLOBAL BRANDS AND THE 773 780 787 785 797 793 794 207 207 203 209 213 216 220 235 235 239 245 249 255 265 265 267 270 270 STANDARDISATION-LOCALISATION DEBATE INTERNATIONAL BRAND PORTFOLIOS BRAND PROTECTION PRODUCT PLANNING FOR INTERNATIONAL MARKETS 10 INTERNATIONAL PRICING AND PAYMENT INTRODUCTION DRIVERS OF INTERNATIONAL PRICING INTERNATIONAL PRICING STRATEGY OPTIONS MANAGING INTERNATIONAL PRICING AND PAYMENT THE INTERNATIONAL PAYMENT REVOLUTION 11 INTERNATIONAL MARKETING COMMUNICATIONS INTRODUCTION STRATEGIC PROMOTION ISSUES INTERNATIONAL MEDIA INTERNATIONAL COMMUNICATION TOOLS 12 RELATIONSHIPS AND MANAGEMENT OF INTERNATIONAL MARKETING INTRODUCTION SELF-MANAGEMENT AND INTERNATIONAL MARKETING SKILLS TEAM MANAGEMENT AND OUTCOMES ORGANISATIONAL SYSTEMS AND CULTURE ORGANISATIONAL STRUCTURES AND NETWORKS CORE COMPETENCIES AND SERVICES MANAGING THE INTERNATIONAL OR GLOBAL MARKETING PLAN GLOSSARY INDEX 277 280 282 284 295 295 297 306 315 324 334 334 343 349 355 366 366 370 378 383 386 389 390 400 406
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author	Clarke, Geri Wilson, Ian H. 1925-
author_GND	(DE-588)128387629
author_facet	Clarke, Geri Wilson, Ian H. 1925-
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ctrlnum	(OCoLC)440091118 (DE-599)GBV547662610
dewey-full	658.84
dewey-hundreds	600 - Technology (Applied sciences)
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dewey-raw	658.84
dewey-search	658.84
dewey-sort	3658.84
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. ed.
format	Book
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isbn	0077115856 9780077115852
language	English
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spelling	Clarke, Geri Verfasser aut International marketing Geri Clarke and Ian Wilson 1. ed. London [u.a.] McGraw-Hill Higher Education 2009 XXII, 418 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Export marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 Wilson, Ian H. 1925- Verfasser (DE-588)128387629 aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017608528&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Clarke, Geri Wilson, Ian H. 1925- International marketing Export marketing Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4125431-4
title	International marketing
title_auth	International marketing
title_exact_search	International marketing
title_full	International marketing Geri Clarke and Ian Wilson
title_fullStr	International marketing Geri Clarke and Ian Wilson
title_full_unstemmed	International marketing Geri Clarke and Ian Wilson
title_short	International marketing
title_sort	international marketing
topic	Export marketing Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Export marketing Internationales Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017608528&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT clarkegeri internationalmarketing AT wilsonianh internationalmarketing

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