Turning silver into gold: how to profit in the new boomer marketplace
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
FT Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 283 S. graph. Darst. 24 cm |
| ISBN: | 0131856987 |
Internformat
MARC
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| 010 | |a 2006022287 | ||
| 020 | |a 0131856987 |c hardback : alk. paper |9 0-13-185698-7 | ||
| 035 | |a (OCoLC)70630363 | ||
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| 100 | 1 | |a Furlong, Mary S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Turning silver into gold |b how to profit in the new boomer marketplace |c Mary Furlong |
| 264 | 1 | |a Upper Saddle River, N.J. |b FT Press |c 2007 | |
| 300 | |a XVI, 283 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Babyboomers |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Target marketing |z United States | |
| 650 | 4 | |a Baby boom generation |z United States | |
| 650 | 4 | |a Older consumers |z United States | |
| 650 | 4 | |a Consumer behavior |z United States | |
| 650 | 4 | |a Investments |z United States | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0617/2006022287.html |3 Table of contents only | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017601903&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804139188150337536 |
|---|---|
| adam_text | Contents
Foreword x
About the Author xii
Acknowledgments xiv
Introduction 1
Chapter 1: A Global Overview of the Boomer
Market 9
Chapter 2: The Business of Health 21
Chapter 3: Travel: An Adventure for the Heart,
Mind, and Soul 41
Chapter 4: It s Your Passion: Make It Happen 65
Chapter 5: Sex and Romance: I ll Have
What She s Having 83
Chapter 6: Jeans, Jeans, You re Young and Alive 99
Chapter 7: Gimme Shelter—And a Whole
Lot More 115
Chapter 8: A Family of Our Own Choosing 141
Chapter 9: Eldercare: The New Midlife Crisis 161
Chapter 10: Financing Your Dream 177
Chapter 11: On the Age Beat: The Media
and the Message 199
Chapter 12: Growing the Boomer Business:
Sales and Marketing Strategies
that Really Work 213
Chapter 13: The Class Act: Gold at the End
of the Rainbow 233
Appendix A: The Connected Boomer 243
Appendix B: Boomers and Money 253
Index 269
|
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T21:40:06Z |
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| spelling | Furlong, Mary S. Verfasser aut Turning silver into gold how to profit in the new boomer marketplace Mary Furlong Upper Saddle River, N.J. FT Press 2007 XVI, 283 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Babyboomers gtt Marketing gtt Target marketing United States Baby boom generation United States Older consumers United States Consumer behavior United States Investments United States Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Verbraucherverhalten (DE-588)4062644-1 s DE-604 http://www.loc.gov/catdir/toc/ecip0617/2006022287.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017601903&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Furlong, Mary S. Turning silver into gold how to profit in the new boomer marketplace Babyboomers gtt Marketing gtt Target marketing United States Baby boom generation United States Older consumers United States Consumer behavior United States Investments United States Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4078704-7 |
| title | Turning silver into gold how to profit in the new boomer marketplace |
| title_auth | Turning silver into gold how to profit in the new boomer marketplace |
| title_exact_search | Turning silver into gold how to profit in the new boomer marketplace |
| title_full | Turning silver into gold how to profit in the new boomer marketplace Mary Furlong |
| title_fullStr | Turning silver into gold how to profit in the new boomer marketplace Mary Furlong |
| title_full_unstemmed | Turning silver into gold how to profit in the new boomer marketplace Mary Furlong |
| title_short | Turning silver into gold |
| title_sort | turning silver into gold how to profit in the new boomer marketplace |
| title_sub | how to profit in the new boomer marketplace |
| topic | Babyboomers gtt Marketing gtt Target marketing United States Baby boom generation United States Older consumers United States Consumer behavior United States Investments United States Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Babyboomers Marketing Target marketing United States Baby boom generation United States Older consumers United States Consumer behavior United States Investments United States Verbraucherverhalten USA |
| url | http://www.loc.gov/catdir/toc/ecip0617/2006022287.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017601903&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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